280 characters limit—that’s the first thing that should come to mind whenever Twitter is mentioned. The second is that this social media platform has 145 million active users, daily. (Source: Twitter, 2019) That’s a lot of potential clients and leads! Paired with the right strategy, Twitter could be a powerful platform for your business. The benefits of Twitter outweigh the cost. It’s free to use, plus easy to set up.

But do you really need a Twitter account for your business or organisation? Isn’t Twitter just for world leaders and reality TV stars? The answer is simple. You definitely need Twitter! Before we delve into its advantages, let’s get to some basics.

What is Twitter?

Twitter is a social networking platform where users post short messages (under 280 characters) called ‘tweets’. Users range from politicians and rock stars, to top brands, small businesses and everyday people. Even pets can have Twitter accounts! Tweets can include up to 4 photos per post, videos under 2 minutes and 20 seconds, gifs, polls or links to your website.

Hashtags are also a cornerstone on Twitter so they’re worth a mention. Hashtags are keywords that allow people to search a specific topic, theme, event or conversation. They’re more important to your social media strategy than you might think, so don’t dismiss them too quickly!

Benefits of Twitter for Your Business

Now let’s talk about the reasons why you need a Twitter business account. There are several advantages to investing time on this platform, but we’re only sharing the essentials! Here are our 4 benefits of using Twitter for your business or organisation:

Build Your Brand

Your brand is your business’s unique personality, and Twitter provides a free worldwide stage to share just that. Think of it like painting a picture about your business. By tweeting consistently, you share your brand’s voice, services and content. Including videos, graphics and photographs in your stream will give your audience (and potential customers) a better idea about your brand and brand values.

Merely having a regular presence on Twitter speaks volumes about your brand. Tweeting daily (or even up to 10 times a day, as long as it’s not spammy) shows your potential and existing customers that you’re there, you’re in business and you’re ready to have a conversation.

Reach New and Existing Customers

With over 145 million daily users across the globe, Twitter allows you to reach new audiences and have public interactions with your customers. While their robust paid ads platform allows you to target specific audiences with promoted tweets, you can still be effective by posting organically and using relevant hashtags.

Think about your ideal customer. What are they searching for on Twitter? What accounts are they following? Maybe they’re interested in gardening and gardening tips. If your business is a plant nursery, then you could share pictures of beautifully kept gardens, plus share any upcoming sales or promotions. Having solid content on your Twitter feed keeps you front of mind for existing customers – and appeals to new customers too.

Boost Website Traffic and SEO

Twitter should be part of your social media strategy as it can generate traffic to your website and can even boost your SEO. Having a presence on this major social media platform will drive leads to your site. However, you need to do more than just add your website link to your Twitter profile. We suggest trying these quick tips for driving traffic to your website with Twitter:

  • Add a Pinned Tweet – This is a tweet that will be pinned (i.e. positioned) to the top of your profile. It’ll be the first thing (after your bio) that followers see when they visit your profile.
  • Tweet Consistently at the Right Time – By actively tweeting, you increase your chances of having people visit your site. Especially if you’re including your website address. But you also don’t want your tweets to fall on deaf ears. Figure out the times when your users are most active and tweet then.
  • Call to Action – Include a clear call to action on your posts. Calls to action on Twitter can be asking for a retweet or liking a post. Yet the CTAs that’ll be the most effective will be those that ask followers to visit your site or landing page.
  • Share Quotes from Your Blog – You can increase traffic to your website by pulling an impactful quote from one of your blog posts. By sharing a small snippet in a tweet, you can entice your followers to read the whole article on your site.
  • Create a Lead Magnet – A lead magnet can drive people to a landing page on your site. If you have one, tweet about it regularly as it can drive traffic to your site.

Keep Up with News and Trends

Major news networks, world leaders, big brands, influencers and celebrities all take to Twitter daily. Their tweets often make headlines! So, it’s the perfect place to find real-time news and trending topics. You can ensure your brand and business stays up to date and relevant by keeping tabs on news. You can even chime into popular conversations and hashtags by keeping up with Twitter’s trending topics (found on the right side of your Twitter home page).

If your business is ready to tweet, please reach out to us. We’re a friendly team of marketing experts and can help with your social media strategy! We can also manage your Twitter account(s) or simply design the creative assets (videos, animations, gifs or graphics) for your posts. You can reach us by filling out our contact form here: https://zool.agency/contact/.

4 Benefits of Twitter for Businesses

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280 characters limit—that’s the first thing that should come to mind whenever Twitter is mentioned. The second is that this social media platform has 145 million active users, daily. (Source: Twitter, 2019) That’s a lot of potential clients and leads! Paired with the right strategy, Twitter could be a powerful platform for your business. The benefits of Twitter outweigh the cost. It’s free to use, plus easy to set up.

But do you really need a Twitter account for your business or organisation? Isn’t Twitter just for world leaders and reality TV stars? The answer is simple. You definitely need Twitter! Before we delve into its advantages, let’s get to some basics.

What is Twitter?

Twitter is a social networking platform where users post short messages (under 280 characters) called ‘tweets’. Users range from politicians and rock stars, to top brands, small businesses and everyday people. Even pets can have Twitter accounts! Tweets can include up to 4 photos per post, videos under 2 minutes and 20 seconds, gifs, polls or links to your website.

Hashtags are also a cornerstone on Twitter so they’re worth a mention. Hashtags are keywords that allow people to search a specific topic, theme, event or conversation. They’re more important to your social media strategy than you might think, so don’t dismiss them too quickly!

Benefits of Twitter for Your Business

Now let’s talk about the reasons why you need a Twitter business account. There are several advantages to investing time on this platform, but we’re only sharing the essentials! Here are our 4 benefits of using Twitter for your business or organisation:

Build Your Brand

Your brand is your business’s unique personality, and Twitter provides a free worldwide stage to share just that. Think of it like painting a picture about your business. By tweeting consistently, you share your brand’s voice, services and content. Including videos, graphics and photographs in your stream will give your audience (and potential customers) a better idea about your brand and brand values.

Merely having a regular presence on Twitter speaks volumes about your brand. Tweeting daily (or even up to 10 times a day, as long as it’s not spammy) shows your potential and existing customers that you’re there, you’re in business and you’re ready to have a conversation.

Reach New and Existing Customers

With over 145 million daily users across the globe, Twitter allows you to reach new audiences and have public interactions with your customers. While their robust paid ads platform allows you to target specific audiences with promoted tweets, you can still be effective by posting organically and using relevant hashtags.

Think about your ideal customer. What are they searching for on Twitter? What accounts are they following? Maybe they’re interested in gardening and gardening tips. If your business is a plant nursery, then you could share pictures of beautifully kept gardens, plus share any upcoming sales or promotions. Having solid content on your Twitter feed keeps you front of mind for existing customers – and appeals to new customers too.

Boost Website Traffic and SEO

Twitter should be part of your social media strategy as it can generate traffic to your website and can even boost your SEO. Having a presence on this major social media platform will drive leads to your site. However, you need to do more than just add your website link to your Twitter profile. We suggest trying these quick tips for driving traffic to your website with Twitter:

  • Add a Pinned Tweet – This is a tweet that will be pinned (i.e. positioned) to the top of your profile. It’ll be the first thing (after your bio) that followers see when they visit your profile.
  • Tweet Consistently at the Right Time – By actively tweeting, you increase your chances of having people visit your site. Especially if you’re including your website address. But you also don’t want your tweets to fall on deaf ears. Figure out the times when your users are most active and tweet then.
  • Call to Action – Include a clear call to action on your posts. Calls to action on Twitter can be asking for a retweet or liking a post. Yet the CTAs that’ll be the most effective will be those that ask followers to visit your site or landing page.
  • Share Quotes from Your Blog – You can increase traffic to your website by pulling an impactful quote from one of your blog posts. By sharing a small snippet in a tweet, you can entice your followers to read the whole article on your site.
  • Create a Lead Magnet – A lead magnet can drive people to a landing page on your site. If you have one, tweet about it regularly as it can drive traffic to your site.

Keep Up with News and Trends

Major news networks, world leaders, big brands, influencers and celebrities all take to Twitter daily. Their tweets often make headlines! So, it’s the perfect place to find real-time news and trending topics. You can ensure your brand and business stays up to date and relevant by keeping tabs on news. You can even chime into popular conversations and hashtags by keeping up with Twitter’s trending topics (found on the right side of your Twitter home page).

If your business is ready to tweet, please reach out to us. We’re a friendly team of marketing experts and can help with your social media strategy! We can also manage your Twitter account(s) or simply design the creative assets (videos, animations, gifs or graphics) for your posts. You can reach us by filling out our contact form here: https://zool.agency/contact/.

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