We’ve had plenty of conversations with our clients around website design and development, and we know how tricky it can be for you to communicate exactly how you want your website to look and what you want it to do.

With that in mind, we have pulled together this quick guide to creating a website design brief, that will tell you exactly what your website design agency needs to know – saving us both time and effort, and making sure we achieve your vision first time around.

Why are website design briefs important?

Being clear about your goals from the start means that we can work together to ensure we achieve your overall vision. It also enables us to give you a more accurate time scale prediction as well.

To make it easier for you to be able to provide us with the information we need, we have pulled together this list of things to consider before we have our first meeting with you:

#1 About You

This is where we discover a little more about your company and what you do. We are interested in things like:

  • What your company does
  • Your company age – are you a start-up or have you been trading for years?
  • Annual turnover to give us an idea of the scale of your operation
  • What pain points you are solving for your customers

#2 Your Business Goals

What are your short and long term goals for your business and your website? Do you want to grow leads, drive sales or get more traffic? Being clear on this will give us some idea of what you are looking to achieve through your website build

#3 Logo Design & Branding

Do you have an existing logo and brand guidelines that you are happy with and want us to stick to, or would you like us to evolve that design to reflect the new website design? Or are you a brand new company who need innovative logo design and branding to launch yourselves properly. Either way, we will need to know so that we can incorporate these into our website project.

#4 Target Audience

It is important that we understand as much as possible about your target customers so that we can design a website that will appeal to them.  We are interested in what sort of language they use, what issues they are having, and what questions they have about your business that you could answer with the content on your site.

#5 Your Current Site

We will take a look at your existing site and offer some suggestions, but it is always good to have your input on what you like and don’t like about your existing site, what you would like your new website to include, and any areas you want to remove or improve on.

#6 Your Inspiration

Have you seen any website which offers functionality that you would like to include on your site? If you can show us a couple of websites that appeal to you this will give us a clearer idea of your likes, dislikes and desired outcomes.

#7 Content is king, queen and prince!

We cannot overstate how important content is to your site (our Head of Content Lou is nodding her head vigorously at this). So, if you want to get your website project off to a good start you need to get your content sorted as soon as possible, as not only will this provide us with a lot of information about what your business offers, but also it will help inform us of the key aspects of your website design.

For instance, a page with 2000 words will require a completely different layout to a page with only 200 words. Therefore, it is really important that we have a flow of content as soon as possible from the start of the project.

If you are struggling with writing the content, this is something we can help with, of course, as well as with sourcing images or graphics, and producing videos as well. We are a full service marketing agency so have the capabilities to do all of these things.

#8 Technical Requirements

This is an area where we really need a lot of details from you about what you want on your site. You may want your site to include:

  • A blog or news area
  • Social media feeds
  • An online booking system
  • Ecommerce capabilities
  • API integration

You don’t have to know the technical name of what you want, you can just describe to us what you want your site to look and act like, and we can suggest to you how we do this. For example, if you want your website users to register for an account, we will have to work out how your website will handle this and whether you would like a user profile or dashboard to be included as well.

#9 Hosting

The majority of our clients choose us to host their websites but if you prefer to use a third party host then we will need FTP access and MYSQL details.

#10 Deadline

Deadlines vary from client to client, you may not have a set deadline in mind and are more interested in making sure the website meets your specific goals before you launch, or you may have a vital deadline that we can’t miss. Either way, it is important for us to know this so that we can plan for that and ensure we are keeping up with key project milestones along the way.

To get started on your website redesign please drop us a line at hello@zool.agency or call us on 01625 238 770.

Client guide to creating a website design brief

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We’ve had plenty of conversations with our clients around website design and development, and we know how tricky it can be for you to communicate exactly how you want your website to look and what you want it to do.

With that in mind, we have pulled together this quick guide to creating a website design brief, that will tell you exactly what your website design agency needs to know – saving us both time and effort, and making sure we achieve your vision first time around.

Why are website design briefs important?

Being clear about your goals from the start means that we can work together to ensure we achieve your overall vision. It also enables us to give you a more accurate time scale prediction as well.

To make it easier for you to be able to provide us with the information we need, we have pulled together this list of things to consider before we have our first meeting with you:

#1 About You

This is where we discover a little more about your company and what you do. We are interested in things like:

  • What your company does
  • Your company age – are you a start-up or have you been trading for years?
  • Annual turnover to give us an idea of the scale of your operation
  • What pain points you are solving for your customers

#2 Your Business Goals

What are your short and long term goals for your business and your website? Do you want to grow leads, drive sales or get more traffic? Being clear on this will give us some idea of what you are looking to achieve through your website build

#3 Logo Design & Branding

Do you have an existing logo and brand guidelines that you are happy with and want us to stick to, or would you like us to evolve that design to reflect the new website design? Or are you a brand new company who need innovative logo design and branding to launch yourselves properly. Either way, we will need to know so that we can incorporate these into our website project.

#4 Target Audience

It is important that we understand as much as possible about your target customers so that we can design a website that will appeal to them.  We are interested in what sort of language they use, what issues they are having, and what questions they have about your business that you could answer with the content on your site.

#5 Your Current Site

We will take a look at your existing site and offer some suggestions, but it is always good to have your input on what you like and don’t like about your existing site, what you would like your new website to include, and any areas you want to remove or improve on.

#6 Your Inspiration

Have you seen any website which offers functionality that you would like to include on your site? If you can show us a couple of websites that appeal to you this will give us a clearer idea of your likes, dislikes and desired outcomes.

#7 Content is king, queen and prince!

We cannot overstate how important content is to your site (our Head of Content Lou is nodding her head vigorously at this). So, if you want to get your website project off to a good start you need to get your content sorted as soon as possible, as not only will this provide us with a lot of information about what your business offers, but also it will help inform us of the key aspects of your website design.

For instance, a page with 2000 words will require a completely different layout to a page with only 200 words. Therefore, it is really important that we have a flow of content as soon as possible from the start of the project.

If you are struggling with writing the content, this is something we can help with, of course, as well as with sourcing images or graphics, and producing videos as well. We are a full service marketing agency so have the capabilities to do all of these things.

#8 Technical Requirements

This is an area where we really need a lot of details from you about what you want on your site. You may want your site to include:

  • A blog or news area
  • Social media feeds
  • An online booking system
  • Ecommerce capabilities
  • API integration

You don’t have to know the technical name of what you want, you can just describe to us what you want your site to look and act like, and we can suggest to you how we do this. For example, if you want your website users to register for an account, we will have to work out how your website will handle this and whether you would like a user profile or dashboard to be included as well.

#9 Hosting

The majority of our clients choose us to host their websites but if you prefer to use a third party host then we will need FTP access and MYSQL details.

#10 Deadline

Deadlines vary from client to client, you may not have a set deadline in mind and are more interested in making sure the website meets your specific goals before you launch, or you may have a vital deadline that we can’t miss. Either way, it is important for us to know this so that we can plan for that and ensure we are keeping up with key project milestones along the way.

To get started on your website redesign please drop us a line at hello@zool.agency or call us on 01625 238 770.