Mobile browsing has been essential for many years now, and in fact, surpassed desktop browsing back in 2015 – and its popularity is only continuing to grow. It is hard for us to imagine life without our smartphones now, as they are so easy to use and allow us to find the things that we want and need so easily. This is why it is so important that all websites are mobile-friendly and responsive from a design perspective i.e. they respond and change to fit the screen of the item they are being viewed on.
Why is mobile usage exceeding desktop?
When mobile phones were first introduced, all they could do was call, and eventually text. Nowadays, our phones are used for a variety of purposes from online shopping to browsing social media. It is so much easier to just pick up your phone and complete the task you want to do than it is to open up your laptop or boot up your desktop and open a browser. Phones just save so much time and are so easy to use.
Mobile browsing is also useful when you are travelling to places, commuting to work or are just out and about in general. Whenever you have time to spare, it is easy to chat to your friends and family on WhatsApp or scroll through social media to see what you have missed. It is no wonder then, that recent research shows that 55% of web traffic now comes from mobile devices with the average user spending around 4 hours and 20 minutes a day on their mobile phone.
4 hours and 20 minutes are roughly equivalent to a quarter of a person’s waking time – so no wonder businesses are finally waking up to the fact that mobile phones are a great way to attract customers and gain revenue. In fact, it may be fair to say that if you are not taking advantage of this great opportunity then you could actually be hurting your business.
Why do you need a mobile-friendly site?
If your site is not mobile-friendly but users are viewing it on a mobile, then they are going to find it really difficult to browse, navigate and click on links. They are more than likely going to become frustrated and annoyed because they have to put extra effort in – and more often than not, they are likely to not even bother. If they have the choice between your non-mobile-friendly site and your competitor’s mobile-friendly site, then they are going to pick your competitor’s site – every time.
Another reason that not having a mobile-friendly site can hurt your business is to do with social media. The average person spends at least 2 hours and 24 minutes a day on social media, which is a lot of time that a customer of yours could use to share your business products or services or viewing your social media profiles that are linked to your website. Word of mouth like this is an extremely valuable marketing tool, and so not optimising your site for this would be a hell of a missed opportunity.
As we talked about above, people are spending more and more time on their phones, especially when it comes to shopping online. In fact, the Coronavirus pandemic of 2020 rocketed this even more, because people were simply not able to shop in-store. Mobile shopping is a great resource for many retailers because quite often mobile purchases are impulsive, with electronic payment apps making it possible for customers to make purchases within seconds of seeing a product they like. Buying online is a really casual affair, and your business could be missing out on sales simply because your website is not mobile-friendly.
Another really important factor to take into consideration is SEO. Google’s index is now mobile-first, meaning it indexes your mobile website before your desktop site, and bases its search ranking on your mobile site. This means that the user experience on your mobile site is now more important than your desktop ranking. Even if your website is totally optimised for desktop, if it isn’t mobile-friendly, Google will potentially lower your ranking.
What is responsive website design?
We talk a lot about responsive website design here at Zool, as it means that no matter what your user is viewing your website on – be it a computer, mobile device or tablet – the content they see will adjust itself to the correct screen size and area automatically.
At Zool, we make sure that all the websites we design are responsive, and that every online experience your customer has with you is user-friendly and easy to navigate. We make sure that anything we design not only looks good but also feels great to use. Content is scaled and re-sized, and navigation is easy to use so that customers find your site visually pleasing, fast and efficient.
In this fast-paced world that we live in, consumers want a simple and user-friendly online experience no matter what device they are using or where they are. This is why it is so important that your website is mobile-friendly. If you want to stay up to date with what consumers want and be rewarded with business success, then you need to talk to us now.
If your website design is not mobile-friendly yet, why not?
Digital Web Design and Development / Jul 26, 2021
Mobile browsing has been essential for many years now, and in fact, surpassed desktop browsing back in 2015 – and its popularity is only continuing to grow. It is hard for us to imagine life without our smartphones now, as they are so easy to use and allow us to find the things that we want and need so easily. This is why it is so important that all websites are mobile-friendly and responsive from a design perspective i.e. they respond and change to fit the screen of the item they are being viewed on.
Why is mobile usage exceeding desktop?
When mobile phones were first introduced, all they could do was call, and eventually text. Nowadays, our phones are used for a variety of purposes from online shopping to browsing social media. It is so much easier to just pick up your phone and complete the task you want to do than it is to open up your laptop or boot up your desktop and open a browser. Phones just save so much time and are so easy to use.
Mobile browsing is also useful when you are travelling to places, commuting to work or are just out and about in general. Whenever you have time to spare, it is easy to chat to your friends and family on WhatsApp or scroll through social media to see what you have missed. It is no wonder then, that recent research shows that 55% of web traffic now comes from mobile devices with the average user spending around 4 hours and 20 minutes a day on their mobile phone.
4 hours and 20 minutes are roughly equivalent to a quarter of a person’s waking time – so no wonder businesses are finally waking up to the fact that mobile phones are a great way to attract customers and gain revenue. In fact, it may be fair to say that if you are not taking advantage of this great opportunity then you could actually be hurting your business.
Why do you need a mobile-friendly site?
If your site is not mobile-friendly but users are viewing it on a mobile, then they are going to find it really difficult to browse, navigate and click on links. They are more than likely going to become frustrated and annoyed because they have to put extra effort in – and more often than not, they are likely to not even bother. If they have the choice between your non-mobile-friendly site and your competitor’s mobile-friendly site, then they are going to pick your competitor’s site – every time.
Another reason that not having a mobile-friendly site can hurt your business is to do with social media. The average person spends at least 2 hours and 24 minutes a day on social media, which is a lot of time that a customer of yours could use to share your business products or services or viewing your social media profiles that are linked to your website. Word of mouth like this is an extremely valuable marketing tool, and so not optimising your site for this would be a hell of a missed opportunity.
As we talked about above, people are spending more and more time on their phones, especially when it comes to shopping online. In fact, the Coronavirus pandemic of 2020 rocketed this even more, because people were simply not able to shop in-store. Mobile shopping is a great resource for many retailers because quite often mobile purchases are impulsive, with electronic payment apps making it possible for customers to make purchases within seconds of seeing a product they like. Buying online is a really casual affair, and your business could be missing out on sales simply because your website is not mobile-friendly.
Another really important factor to take into consideration is SEO. Google’s index is now mobile-first, meaning it indexes your mobile website before your desktop site, and bases its search ranking on your mobile site. This means that the user experience on your mobile site is now more important than your desktop ranking. Even if your website is totally optimised for desktop, if it isn’t mobile-friendly, Google will potentially lower your ranking.
What is responsive website design?
We talk a lot about responsive website design here at Zool, as it means that no matter what your user is viewing your website on – be it a computer, mobile device or tablet – the content they see will adjust itself to the correct screen size and area automatically.
At Zool, we make sure that all the websites we design are responsive, and that every online experience your customer has with you is user-friendly and easy to navigate. We make sure that anything we design not only looks good but also feels great to use. Content is scaled and re-sized, and navigation is easy to use so that customers find your site visually pleasing, fast and efficient.
In this fast-paced world that we live in, consumers want a simple and user-friendly online experience no matter what device they are using or where they are. This is why it is so important that your website is mobile-friendly. If you want to stay up to date with what consumers want and be rewarded with business success, then you need to talk to us now.
