Google News
Google’s search results have been getting more visual over the past couple of years. In April, they launched a fresh new look for mobile search results focusing on big images and videos in all shapes and sizes. With this in mind, we will continue to ensure your pictures are optimised for SEO.
Google also rolled out “multisearch” in April. Multisearch allows users to fine-tune their search query by combining text and visual inputs. For example, you can take a picture of someone wearing a red dress, upload it to Google and ask them to find you the same dress in black. This is a hint about how Google wants us to search in the future, and we need to start thinking of Google as a personal assistant helping users solve their problems.
Google also launched a new search insights tool for YouTube in April, allowing users access to the keywords people use to find their videos. This gives us valuable information, including who viewed your videos and what type of things they searched for in the last month.
General Tech News
The EU is launching some new legislation, “The Digital Services Act”, which forces Google, Meta and others to explain how their ranking algorithms work. The legislation also requires these large companies to offer a way to see search results as they should have been with the algorithmic sorting. If it does get passed into law, it will be a landmark moment for the whole digital marketing industry – so we are following the news closely.
SEO News Round-Up for April 2022
Digital SEO / May 5, 2022
Google News
Google’s search results have been getting more visual over the past couple of years. In April, they launched a fresh new look for mobile search results focusing on big images and videos in all shapes and sizes. With this in mind, we will continue to ensure your pictures are optimised for SEO.
Google also rolled out “multisearch” in April. Multisearch allows users to fine-tune their search query by combining text and visual inputs. For example, you can take a picture of someone wearing a red dress, upload it to Google and ask them to find you the same dress in black. This is a hint about how Google wants us to search in the future, and we need to start thinking of Google as a personal assistant helping users solve their problems.
Google also launched a new search insights tool for YouTube in April, allowing users access to the keywords people use to find their videos. This gives us valuable information, including who viewed your videos and what type of things they searched for in the last month.
General Tech News
The EU is launching some new legislation, “The Digital Services Act”, which forces Google, Meta and others to explain how their ranking algorithms work. The legislation also requires these large companies to offer a way to see search results as they should have been with the algorithmic sorting. If it does get passed into law, it will be a landmark moment for the whole digital marketing industry – so we are following the news closely.
