Branding strategy has been defined as “the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by customers.”

Why is having a branding strategy so important?

With this in mind, it should be easy to see that your branding strategy will affect all aspects of your business, but it is not just your name, logo, or website.

Branding is all of the intangible stuff around your business – it’s how it makes the customer feel when they see anything about your business. Having a strong branding strategy can help you establish a good reputation with customers, generating customer loyalty and increasing sales.

A branding strategy differs from a marketing strategy, but how?

How does a branding strategy differ from a marketing strategy?

Yes, these two terms are related, but they are different.

As outlined above, a brand strategy is all about a business’s reputation and its products and services. It encompasses its vision, purpose, value and goals and acts as a steer to help everyone in the business work toward the same goals.

On the other hand, a marketing strategy outlines the methods that we will use to convey your business’s key messages to your target audience. It includes advertising, content, digital marketing, graphic design, PR, etc. Your business’s marketing strategy may change based on customer data, market trends, and budget.

The seven critical components of a strong branding strategy

  • Competitive Awareness – Being aware of your competitors’ marketing campaigns and how they succeed, and fail, can help tailor your branding strategy better. But don’t just copy it – you need to be different to succeed.
  • Consistency – All of your brand marketing messages need to be consistent to aid brand recognition and customer loyalty.
  • Emotion – People don’t always have a rational response to things, as they have an innate desire to build relationships. So, finding a way to connect with customers emotionally can help with driving loyalty.
  • Employee Involvement – To ensure consistency of brand messaging, your employees should not only be aware of what is in your brand guidelines, but they should reflect these guidelines when they are representing your business and communicating with your customers.
  • Flexibility – This might seem at odds with the consistency component, but it is more about being able to make adjustments to your campaign to keep customers interested, without moving too far away from the message they identify with.
  • Loyalty – Businesses should be rewarding loyal customers to ensure they keep returning to you, and also show potential customers what they can expect if they choose to do business with you.
  • Purpose – Knowing why you do what you do, and conveying it to your team and your customers, is key to attracting more customers, getting more sales and achieving a higher ROI.

To sum up, a branding strategy is essential to help your business reach its targets more efficiently.

Get in touch if you want to find out more about how Zool helps businesses build brands through marketing and community building.

How do you define brand strategy?

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Branding strategy has been defined as “the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by customers.”

Why is having a branding strategy so important?

With this in mind, it should be easy to see that your branding strategy will affect all aspects of your business, but it is not just your name, logo, or website.

Branding is all of the intangible stuff around your business – it’s how it makes the customer feel when they see anything about your business. Having a strong branding strategy can help you establish a good reputation with customers, generating customer loyalty and increasing sales.

A branding strategy differs from a marketing strategy, but how?

How does a branding strategy differ from a marketing strategy?

Yes, these two terms are related, but they are different.

As outlined above, a brand strategy is all about a business’s reputation and its products and services. It encompasses its vision, purpose, value and goals and acts as a steer to help everyone in the business work toward the same goals.

On the other hand, a marketing strategy outlines the methods that we will use to convey your business’s key messages to your target audience. It includes advertising, content, digital marketing, graphic design, PR, etc. Your business’s marketing strategy may change based on customer data, market trends, and budget.

The seven critical components of a strong branding strategy

  • Competitive Awareness – Being aware of your competitors’ marketing campaigns and how they succeed, and fail, can help tailor your branding strategy better. But don’t just copy it – you need to be different to succeed.
  • Consistency – All of your brand marketing messages need to be consistent to aid brand recognition and customer loyalty.
  • Emotion – People don’t always have a rational response to things, as they have an innate desire to build relationships. So, finding a way to connect with customers emotionally can help with driving loyalty.
  • Employee Involvement – To ensure consistency of brand messaging, your employees should not only be aware of what is in your brand guidelines, but they should reflect these guidelines when they are representing your business and communicating with your customers.
  • Flexibility – This might seem at odds with the consistency component, but it is more about being able to make adjustments to your campaign to keep customers interested, without moving too far away from the message they identify with.
  • Loyalty – Businesses should be rewarding loyal customers to ensure they keep returning to you, and also show potential customers what they can expect if they choose to do business with you.
  • Purpose – Knowing why you do what you do, and conveying it to your team and your customers, is key to attracting more customers, getting more sales and achieving a higher ROI.

To sum up, a branding strategy is essential to help your business reach its targets more efficiently.

Get in touch if you want to find out more about how Zool helps businesses build brands through marketing and community building.