Blog

Jan 13, 2022

By Stuart

How Zool build brands for businesses like yours through the use of community building and marketing.

Dec 6, 2021

By Louise

Here are 7 ways to repurpose video content to drive traffic and get more engagement online.

Nov 29, 2021

By Stuart

From happier customers to more productive employees, keep reading to find out why a brand strategy is so important for your business.

Nov 22, 2021

By Louise

Professional images on your website can help portray your business to your target audience in the best way

Nov 15, 2021

By Stuart

What makes a good brand name? Zool look at how to craft one and give you some ideas, too.

Nov 8, 2021

By Cath

Although the two disciplines have a lot in common, there are some differences that are quite important - such as file formats, tools and terminology.

Nov 2, 2021

By Louise

Thinking of using a corporate video as part of your marketing campaign, but feel intimidated? Don't be - we're here to help with our top tips.

Nov 1, 2021

By Lou

It is always a good idea to learn more about the different types of SEO we use to develop a well-rounded organic search strategy for you

Oct 28, 2021

By Sam

It’s time to say goodbye to the swipe up concept - all thanks to Instagram’s latest addition - the link sticker.

Oct 18, 2021

By Sam

These seven SEO strategies could improve your search rankings. Learn how to use social media to improve SEO.

Oct 4, 2021

By Wayne

Struggling to decide between WooCommerce vs Shopify? We'll dig into each eCommerce platform to help you decide which is better for you.

Sep 27, 2021

By Cath

Did you know that different atmospheres, emotions and moods can be expressed simply through your choice of type?

Sep 20, 2021

By Stuart

Your brand messaging is so much more than your services and deals - it is one of the most effective ways of building a customer base.

Sep 6, 2021

By Louise

Discover how video can help boost your SEO strategy, page rank, & more so you can reach more customers online and improve your crucial website metrics.

Aug 30, 2021

By Sam

Use Instagram personally, but not considered it for your business? Here's why you should.

Aug 23, 2021

By Lou

Google’s Multitask United Model (MUM) is a new technology they have developed in order to answer complex questions that don’t have direct answers.

Aug 16, 2021

By Sam

An estimated 3.6Bn people use social media worldwide so using paid social media to support your organic content is a no-brainer.

Aug 9, 2021

By Louise

Having a strong brand is crucial to differentiate yourself from the competition. Learn what brand identity is and how we can build one for your business.

Aug 2, 2021

By Cath

The world of colour for digital & print is really complex, but we want to try and break it down a little, to help you understand the different colour modes and values, & when we use them.

Jul 26, 2021

By Lou

Is your website mobile friendly? If not, then it is in real danger. Google has just rolled out one of their biggest ranking updates ever.

Jul 19, 2021

By Lou

As consumers around the globe adjust to the next normal after COVID-19, there is a significant variance in consumer sentiment & behaviour.

Jul 8, 2021

By Sam

People may not remember the tweet you posted about your updated product or initiative, but they might remember your clever pun or contribution to an ongoing trend.

Jul 5, 2021

By Janette

As a business, the world of video is your oyster. Here are 5 ideas for videos to help your creative juices start flowing!

Jun 21, 2021

By Lou

When it comes to content marketing the key is having a plan and being consistent. Check out all the ways to succeed with a long-term strategy.

Jun 6, 2021

By Lou

COVID-19 has caused global disruption in many areas of life including organic search. Find out how Zool is responding.

May 31, 2021

By Janette

Learn how to use LinkedIn ads to promote your brand, increase web traffic, find new leads and much more.

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