Blog

Jan 1, 2021

By Lou

Everyone at Zool wishes you a very Happy New Year!

Dec 25, 2020

By Lou

Everyone here at Zool would like to wish you a very Merry Christmas!

Dec 21, 2020

By Lou

We break down Google's object-oriented approach to the new page experience signal and the factors involved.

Dec 14, 2020

By Lou

The eight most important YouTube SEO tips you need to follow to optimise your videos for YouTube search.

Dec 10, 2020

By Lou

We explain why monthly retainers and maintenance contracts are integral to a collaborative and ongoing agency and client relationship.

Nov 30, 2020

By Lou

Webinars are a really useful tool, as if done well, they can be a powerful way to improve both internal and external communication - and also engage with your audience.

Nov 23, 2020

By Janette

Paired with the right strategy, Twitter could be a powerful platform for your business.

Nov 16, 2020

By Louise

The colours you choose for your brand has a direct effect on consumer behaviour. Discover more about what kind of impact brand colours give your consumers.

Nov 9, 2020

By Daniel

COVID-19 has severely disrupted the life science industry, forcing it to invest in digital services more quickly than previously planned.

Nov 2, 2020

By Janette

Thinking of using a corporate video as part of your marketing campaign, but feel intimidated? Don't be - we're here to help with our top tips.

Oct 19, 2020

By Steven

Google is switching to a mobile-first index next year. Here's what you need to know to stay ahead of your competitors.

Oct 5, 2020

By Louise

A style guide helps to ensure brand consistency. Learn how to create one with this ultimate guide to building your brand style guide.

Sep 28, 2020

By Cath

Visual content can help you to stand out from your competition. We look at five different types of visual content that will catch your target customers eye.

Sep 21, 2020

By Louise

Ultimately, the success of your PPC advertising campaign comes down to us working closely with you. You also need to be prepared to be in it for the long term. We cannot just set up a PPC campaign and forget about it.

Sep 7, 2020

By Cath

Quite often your customers first impression of your brand will include your brand colours - so choosing the wrong ones could be disastrous!