Google has announced that it will stop using third-party cookies in Chrome by the end of 2023, but what does this mean for you?

When it comes to getting your website found online, SEO is essential. Dive in to learn how SEO will benefit from a long-term strategy.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in June 2022.

Google's page experience update is focused around three Core Web Vitals: LCP, FID and CLS. Find out more here.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in May 2022.

We explain what rebranding is and discuss the various reasons that a company might want to refresh its brand image.

Why should businesses use animation in their content marketing strategy? Here are 5 reasons to use animation in marketing.

Learn more about common elements of web design and learn how brands use website design to promote products and services.

Discover what brand identity is, why it is so crucial for businesses, and how Zool can help you to ensure yours is memorable

What is video marketing and why is it important for your business to embrace it as part of your marketing strategy?

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in April 2022.

Paid advertising (PPC) gives businesses the perfect opportunity to reach their target audience when they are looking for a product or service like yours.

How is brand strategy defined? Discover the critical elements of a strong brand strategy and why it is so important.

Graphic design plays a key role in ensuring any marketing campaign is a success. Read this article to learn how graphic design is used in marketing.

Search engine optimization (SEO) is the science of getting pages to rank higher in search engines such as Google.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in March 2022.

Understanding the six main types of graphic design will help you decide which ones you may want us to use to help you promote your business.

We explore paid social media vs organic social media, and why it is so important to have a hybrid social media strategy in place.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in February 2022.

The Zool team is here to help you with a robust search engine optimization strategy to drive more valuable traffic to your site.

How Zool build brands for businesses like yours through the use of community building and marketing.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in January 2022.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in December 2021.

What makes a good brand name? Zool look at how to craft one and give you some ideas, too.

Although the two disciplines have a lot in common, there are some differences that are quite important - such as file formats, tools and terminology.

Thinking of using a corporate video as part of your marketing campaign, but feel intimidated? Don't be - we're here to help with our top tips.