In this month’s update, we have the latest on core algorithm updates, generative AI for organic search, new options in GA4, and more.

Google News

  • Google’s August 2023 Core Algorithm Update was launched on August 22nd. Details about the update are limited, but we will closely monitor site performance and rankings for any changes. We expect some fluctuations in website search ranking volatility during the rollout.
  • Google’s Generative AI & Search Improvements. Google’s Search Generative Experience (SGE) has seen notable enhancements, including visual improvements in AI-powered overviews, including images and videos, faster AI overviews for quicker answers, considerations about AI-generated content and link attribution. However, there are concerns about the accuracy of performance reporting for AI-generated results.
  • Google’s Site Name Support. Google has improved its site names feature in search results, offering expanded support for subdomains in multiple languages, improvements to site name selection, introducing the alternateName property to indicate preferred site names and addressing issues with internal pages not displaying the correct site name. 
  • GA4 Data Segmentation Options. Google Analytics 4 (GA4) now offers new data segmentation options. This allows us to segment data with match types like “begins with,” “exactly matches,” and regex. This will be useful for identifying patterns, trends, and anomalies within site data.
  • Google’s URL Structure Guidelines. Google has updated its URL structure guidelines to clarify expectations and special character allowances in URL structures. There is a new emphasis on simplicity, logical construction, and human readability. They offer guidance on character encoding and text cases to improve algorithm understanding.
  • Google Recommends Adding Customer Support Details. Google encourages adding customer support and return information to Merchant Center accounts. They aim to enhance the shopper experience and build trust. This aligns with Google’s user-friendly search initiatives.

Other search news

  • Bing Chat Enhances Visual Search. Bing Chat introduced visual search in August, allowing image uploads and questions. Their AI-powered chatbot interprets and answers questions about images. Users can now copy images to their clipboards and paste them into the search bar for convenience.

SEO Round-Up for August 2023

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In this month’s update, we have the latest on core algorithm updates, generative AI for organic search, new options in GA4, and more.

Google News

  • Google’s August 2023 Core Algorithm Update was launched on August 22nd. Details about the update are limited, but we will closely monitor site performance and rankings for any changes. We expect some fluctuations in website search ranking volatility during the rollout.
  • Google’s Generative AI & Search Improvements. Google’s Search Generative Experience (SGE) has seen notable enhancements, including visual improvements in AI-powered overviews, including images and videos, faster AI overviews for quicker answers, considerations about AI-generated content and link attribution. However, there are concerns about the accuracy of performance reporting for AI-generated results.
  • Google’s Site Name Support. Google has improved its site names feature in search results, offering expanded support for subdomains in multiple languages, improvements to site name selection, introducing the alternateName property to indicate preferred site names and addressing issues with internal pages not displaying the correct site name. 
  • GA4 Data Segmentation Options. Google Analytics 4 (GA4) now offers new data segmentation options. This allows us to segment data with match types like “begins with,” “exactly matches,” and regex. This will be useful for identifying patterns, trends, and anomalies within site data.
  • Google’s URL Structure Guidelines. Google has updated its URL structure guidelines to clarify expectations and special character allowances in URL structures. There is a new emphasis on simplicity, logical construction, and human readability. They offer guidance on character encoding and text cases to improve algorithm understanding.
  • Google Recommends Adding Customer Support Details. Google encourages adding customer support and return information to Merchant Center accounts. They aim to enhance the shopper experience and build trust. This aligns with Google’s user-friendly search initiatives.

Other search news

  • Bing Chat Enhances Visual Search. Bing Chat introduced visual search in August, allowing image uploads and questions. Their AI-powered chatbot interprets and answers questions about images. Users can now copy images to their clipboards and paste them into the search bar for convenience.