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As the crisp November air ushers in a new month, the digital marketing landscape continues to evolve rapidly. Welcome to our monthly SEO news roundup. In this edition, we will explore the latest industry developments, algorithm changes, and actionable insights to keep you ahead of the curve. 

Google News

  • Apple is considering launching a search engine that could replace Google as the default search engine on iPhone and iPad in the future. However, it would be a challenging endeavour that is unlikely to happen.
  • In other news, Google currently pays Apple between $18 and $20 billion per year as the default search engine on the iPhone and iPad. This payment represents around 10% of Google’s annual revenue. If Apple were to replace Google as the default search engine, it would have a significant impact on Google’s search business. 
  • Google Discover traffic changes are likely to have a significant impact on SEO, with sites that produce high-quality, informative content that is relevant to user interests seeing their Discover traffic increase, while sites that publish low-quality content or content that is not relevant to user interests seeing their Discover traffic decrease.
  • The Google September 2023 helpful content update had a significant impact on the SEO industry, rewarding websites that provide high-quality, helpful content that is written for humans and downgrading websites that provide low-quality content that is written for search engines.
  • The Google October 2023 spam update had a significant impact on some websites, particularly those relying on low-quality content to rank well in search results. However, the update also had a positive impact on the overall quality of search results. The Google October 2023 spam update will likely reward websites that produce high-quality, informative content relevant to user interests. Websites that rely on low-quality content to rank well in search results may decrease their traffic and rankings.
  • The Google October 2023 broad core update was a significant update to Google’s search algorithm. The update was designed to improve the quality of search results by rewarding websites that provide high-quality, informative content relevant to user interests. This update also highlighted the importance of creating high-quality content that is focused on the needs of the user rather than on the needs of search engines.
  • Google has removed indented results from search results to streamline the user experience and deliver more accurate and concise search results.
  • Google is testing a news-filled homepage that looks similar to the Google Discover newsfeed on the mobile app. This experiment is being run in India, and it is still being determined if it will be rolled out to other countries. This change could have a significant impact on SEO, as it would make it more difficult for websites to rank well in Google search results for news-related keywords. Websites that produce high-quality news content may still be able to rank well, but they will need to compete with Google’s news feed.
  • Google combines its Assistant voice assistant with Bard, its large language model, to create a more robust and helpful AI assistant. Google Assistant with Bard will be able to understand and respond to natural language more effectively, and it will be able to generate creative text formats, like poems, code, scripts, musical pieces, emails, letters, etc.

Bing News

  • Fabrice Canel from Microsoft explained that AI is being used to improve the quality of search results, and SEO professionals and their clients need to focus on creating content that is relevant, informative, and engaging to users.
  • Retrieval-augmented generation (RAG) is a new approach to language modelling that combines the retrieval of relevant documents with the generation of text. This approach allows SGE to generate more accurate and informative search results than traditional language models. RAG is a promising new approach to language modelling that has the potential to revolutionize the way people search for information.

 

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SEO Round-Up for October 2023

Digital SEO   /  Nov 6, 2023

As the crisp November air ushers in a new month, the digital marketing landscape continues to evolve rapidly. Welcome to our monthly SEO news roundup. In this edition, we will explore the latest industry developments, algorithm changes, and actionable insights to keep you ahead of the curve. 

Google News

  • Apple is considering launching a search engine that could replace Google as the default search engine on iPhone and iPad in the future. However, it would be a challenging endeavour that is unlikely to happen.
  • In other news, Google currently pays Apple between $18 and $20 billion per year as the default search engine on the iPhone and iPad. This payment represents around 10% of Google’s annual revenue. If Apple were to replace Google as the default search engine, it would have a significant impact on Google’s search business. 
  • Google Discover traffic changes are likely to have a significant impact on SEO, with sites that produce high-quality, informative content that is relevant to user interests seeing their Discover traffic increase, while sites that publish low-quality content or content that is not relevant to user interests seeing their Discover traffic decrease.
  • The Google September 2023 helpful content update had a significant impact on the SEO industry, rewarding websites that provide high-quality, helpful content that is written for humans and downgrading websites that provide low-quality content that is written for search engines.
  • The Google October 2023 spam update had a significant impact on some websites, particularly those relying on low-quality content to rank well in search results. However, the update also had a positive impact on the overall quality of search results. The Google October 2023 spam update will likely reward websites that produce high-quality, informative content relevant to user interests. Websites that rely on low-quality content to rank well in search results may decrease their traffic and rankings.
  • The Google October 2023 broad core update was a significant update to Google’s search algorithm. The update was designed to improve the quality of search results by rewarding websites that provide high-quality, informative content relevant to user interests. This update also highlighted the importance of creating high-quality content that is focused on the needs of the user rather than on the needs of search engines.
  • Google has removed indented results from search results to streamline the user experience and deliver more accurate and concise search results.
  • Google is testing a news-filled homepage that looks similar to the Google Discover newsfeed on the mobile app. This experiment is being run in India, and it is still being determined if it will be rolled out to other countries. This change could have a significant impact on SEO, as it would make it more difficult for websites to rank well in Google search results for news-related keywords. Websites that produce high-quality news content may still be able to rank well, but they will need to compete with Google’s news feed.
  • Google combines its Assistant voice assistant with Bard, its large language model, to create a more robust and helpful AI assistant. Google Assistant with Bard will be able to understand and respond to natural language more effectively, and it will be able to generate creative text formats, like poems, code, scripts, musical pieces, emails, letters, etc.

Bing News

  • Fabrice Canel from Microsoft explained that AI is being used to improve the quality of search results, and SEO professionals and their clients need to focus on creating content that is relevant, informative, and engaging to users.
  • Retrieval-augmented generation (RAG) is a new approach to language modelling that combines the retrieval of relevant documents with the generation of text. This approach allows SGE to generate more accurate and informative search results than traditional language models. RAG is a promising new approach to language modelling that has the potential to revolutionize the way people search for information.

 

Written by Lou Lou, Head of Content, Zool
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