Although the two disciplines have a lot in common, there are some differences that are quite important - such as file formats, tools and terminology.

Thinking of using a corporate video as part of your marketing campaign, but feel intimidated? Don't be - we're here to help with our top tips.

It is always a good idea to learn more about the different types of SEO we use to develop a well-rounded organic search strategy for you

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in November 2021.

It’s time to say goodbye to the swipe up concept - all thanks to Instagram’s latest addition - the link sticker.

These seven SEO strategies could improve your search rankings. Learn how to use social media to improve SEO.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in October 2021.

Struggling to decide between WooCommerce vs Shopify? We'll dig into each eCommerce platform to help you decide which is better for you.

Did you know that different atmospheres, emotions and moods can be expressed simply through your choice of type?

Your brand messaging is so much more than your services and deals - it is one of the most effective ways of building a customer base.

Discover how video can help boost your SEO strategy, page rank, & more so you can reach more customers online and improve your crucial website metrics.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in September 2021.

Use Instagram personally, but not considered it for your business? Here's why you should.

Google’s Multitask United Model (MUM) is a new technology they have developed in order to answer complex questions that don’t have direct answers.

An estimated 3.6Bn people use social media worldwide so using paid social media to support your organic content is a no-brainer.

Having a strong brand is crucial to differentiate yourself from the competition. Learn what brand identity is and how we can build one for your business.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in August 2021.

The world of colour for digital & print is really complex, but we want to try and break it down a little, to help you understand the different colour modes and values, & when we use them.

Is your website mobile friendly? If not, then it is in real danger. Google has just rolled out one of their biggest ranking updates ever.

As consumers around the globe adjust to the next normal after COVID-19, there is a significant variance in consumer sentiment & behaviour.

People may not remember the tweet you posted about your updated product or initiative, but they might remember your clever pun or contribution to an ongoing trend.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in July 2021.

As a business, the world of video is your oyster. Here are 5 ideas for videos to help your creative juices start flowing!

When it comes to content marketing the key is having a plan and being consistent. Check out all the ways to succeed with a long-term strategy.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in June 2021.

COVID-19 has caused global disruption in many areas of life including organic search. Find out how Zool is responding.