Google is switching to a mobile-first index next year. Here's what you need to know to stay ahead of your competitors.

A style guide helps to ensure brand consistency. Learn how to create one with this ultimate guide to building your brand style guide.

Visual content can help you to stand out from your competition. We look at five different types of visual content that will catch your target customers eye.

Ultimately, the success of your PPC advertising campaign comes down to us working closely with you. You also need to be prepared to be in it for the long term. We cannot just set up a PPC campaign and forget about it.

Quite often your customers first impression of your brand will include your brand colours - so choosing the wrong ones could be disastrous!

Are you underestimating the benefits that video marketing could bring to your business? Check out our top five reasons for using video marketing.

User experience is more important than ever, thanks to Google's recent update. But what do you need to know?

the way we think about healthcare has become a bit complicated - but how does this relate to healthcare marketing?

How can Zool Agency help you boost your presence on the search engine results pages through Twitter?

Consumers are doing more online shopping now than ever before. We share the steps you need to take to move your brick and mortar business online.

Amazon is clearly planning on disrupting the pharmaceutical industry - but why and how?

Search engine marketing (SEM) is the most effective way to invest in your business in this time of a global pandemic, and our team can help you with that.

An introduction to the various SERP features appearing above organic results on Google Search Engine Results Pages (SERPs).

We’re here to help with anything you might need for your business. Stay safe and healthy everyone!

Building a solid website structure is about user experience and design, and so it is really important to spend time getting this right before your website goes live.