Having a strong brand is crucial to differentiate yourself from the competition. Learn what brand identity is and how we can build one for your business.

The world of colour for digital & print is really complex, but we want to try and break it down a little, to help you understand the different colour modes and values, & when we use them.

Is your website mobile friendly? If not, then it is in real danger. Google has just rolled out one of their biggest ranking updates ever.

As consumers around the globe adjust to the next normal after COVID-19, there is a significant variance in consumer sentiment & behaviour.

People may not remember the tweet you posted about your updated product or initiative, but they might remember your clever pun or contribution to an ongoing trend.

As a business, the world of video is your oyster. Here are 5 ideas for videos to help your creative juices start flowing!

When it comes to content marketing the key is having a plan and being consistent. Check out all the ways to succeed with a long-term strategy.

COVID-19 has caused global disruption in many areas of life including organic search. Find out how Zool is responding.

Learn how to use LinkedIn ads to promote your brand, increase web traffic, find new leads and much more.

A step by step guide to each of the major desktop search engine results pages (SERPs) features including images and examples.

Blogging is crucial for any business, whatever industry you are in. Read on to find out why it is so important.

Lets take a look at the main differences between YouTube and Vimeo, and what the pros and cons of using each platform for marketing are.

Paid social ads can help you to get your content in front of the right audience at the right time.

Sit back & review current marketing activities with the view of seeing if you can introduce some new tactics into the existing plan.

Email marketing is an easy and straightforward way to communicate and develop relationships with your existing and potential clients.