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This month, there have been several important updates in the SEO world. Here’s a breakdown:

  • Spam Update: Google released a new spam update to penalise low-quality websites. To avoid penalties, we will continue to ensure that our client’s content is high-quality and follows Google’s rules.
  • E-E-A-T Focus: Google stresses the importance of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) in content. Zool will continue to create content that showcases our client’s knowledge and trustworthiness.
  • Local SEO Insights: Google hinted that local businesses with detailed menu items and busy operations might rank better locally. We therefore advise clients to keep their business information detailed and up-to-date.
  • Google Ads Updates: Changes in Google Ads have improved how queries match and how brands control ads. We will continue to align your paid search strategies with these updates.
  • AI Overviews: Google is reducing the number of AI summaries in search results but making them longer. This means businesses should focus on providing detailed and valuable information.
  • Desktop Search Changes: Google is returning to using pages instead of continuous scroll on desktop. This might affect how users interact with search results.
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SEO News: June 2024

Digital   /  Jul 1, 2024

This month, there have been several important updates in the SEO world. Here’s a breakdown:

  • Spam Update: Google released a new spam update to penalise low-quality websites. To avoid penalties, we will continue to ensure that our client’s content is high-quality and follows Google’s rules.
  • E-E-A-T Focus: Google stresses the importance of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) in content. Zool will continue to create content that showcases our client’s knowledge and trustworthiness.
  • Local SEO Insights: Google hinted that local businesses with detailed menu items and busy operations might rank better locally. We therefore advise clients to keep their business information detailed and up-to-date.
  • Google Ads Updates: Changes in Google Ads have improved how queries match and how brands control ads. We will continue to align your paid search strategies with these updates.
  • AI Overviews: Google is reducing the number of AI summaries in search results but making them longer. This means businesses should focus on providing detailed and valuable information.
  • Desktop Search Changes: Google is returning to using pages instead of continuous scroll on desktop. This might affect how users interact with search results.
Written by Lou Lou, Head of Content, Zool
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