Discover what brand identity is, why it is so crucial for businesses, and how Zool can help you to ensure yours is memorable

What is video marketing and why is it important for your business to embrace it as part of your marketing strategy?

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in April 2022.

Paid advertising (PPC) gives businesses the perfect opportunity to reach their target audience when they are looking for a product or service like yours.

How is brand strategy defined? Discover the critical elements of a strong brand strategy and why it is so important.

Graphic design plays a key role in ensuring any marketing campaign is a success. Read this article to learn how graphic design is used in marketing.

Search engine optimization (SEO) is the science of getting pages to rank higher in search engines such as Google.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in March 2022.

Understanding the six main types of graphic design will help you decide which ones you may want us to use to help you promote your business.

We explore paid social media vs organic social media, and why it is so important to have a hybrid social media strategy in place.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in February 2022.

The Zool team is here to help you with a robust search engine optimization strategy to drive more valuable traffic to your site.

How Zool build brands for businesses like yours through the use of community building and marketing.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in January 2022.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in December 2021.

What makes a good brand name? Zool look at how to craft one and give you some ideas, too.

Although the two disciplines have a lot in common, there are some differences that are quite important - such as file formats, tools and terminology.

Thinking of using a corporate video as part of your marketing campaign, but feel intimidated? Don't be - we're here to help with our top tips.

It is always a good idea to learn more about the different types of SEO we use to develop a well-rounded organic search strategy for you

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in November 2021.

It’s time to say goodbye to the swipe up concept - all thanks to Instagram’s latest addition - the link sticker.

These seven SEO strategies could improve your search rankings. Learn how to use social media to improve SEO.

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in October 2021.

Struggling to decide between WooCommerce vs Shopify? We'll dig into each eCommerce platform to help you decide which is better for you.

Did you know that different atmospheres, emotions and moods can be expressed simply through your choice of type?

Your brand messaging is so much more than your services and deals - it is one of the most effective ways of building a customer base.