Every single business which is active in the marketplace today has one aim – to be the customers’ first choice. No matter how amazing your product or service is, the customer’s perception of your business is what helps you to sell it, and this is where branding comes in.
Creating a good brand means that your business will stand out from your competitors, even if they are selling the same product as you. A great example of this is the Coca-Cola and Pepsi brands. Pepsi almost always comes out on top in a blind taste test, but when customers can see the two brands they are tasting Coca-Cola comes top. Put simply, Coca-Cola has a stronger brand identity than Pepsi.
What is Branding?
So, what does branding mean? Well, your companies brand is basically your promise to the customer. Your brand tells your customers what to expect from your company’s products and/or services, and how your offering is different from your competitors. Therefore, your companies brand is derived from what your company stands for, what you want your company to stand for, and what people perceive your company to be. Your brand is the way you build trust with not just your customers, but your employees and any stakeholders too. Your brand will give potential customers an idea of what they are buying into before they buy – hopefully making it easier for them to make the buying decisions.
Branding Benefits
If you are a small business, you are probably thinking “well I have a million and one things to deal with, why should I spend time on my brand?” Well, there are three main reasons why you should.
Firstly, as mentioned previously, if your branding is done right, it will inspire confidence and trust in your business and therefore in the products or services you sell. Customers will feel more confident that if they do come across an issue when using your product/service, you will act to resolve it quickly with a level of understanding. This is a great selling point for people making a buying decision. Also, your brand is one of the main things that can help you increase your sales and potentially swallow some price increases more easily too. If you are a small business with a solid brand base, you can move between selling stages more easily than a company with a poor brand. And finally, your brand will help you to develop the uniqueness of your offering and help people to understand why they should buy from you and nobody else.
Defining Your Brand
It can be quite a hard process to define your business brand, as well as slightly uncomfortable. You will need to think about what your business’s mission is, what the features and benefits of each of the products/services you sell are, what your existing customers think of your business, and what would you like customers to think about your business. Take some time to think about what your brand values are and what your customer needs from you, and you will be well on your way to defining your brand. Branding affects all aspects of your business, from your business name, your strapline, your website, your email copy, your product packaging, how your employees behave to customers, your advertising, etc. It can be quite overwhelming. Sometimes, it may be worthwhile just taking a step back and asking for help from an experienced branding company such as Zool.
Zool can help with defining your brand values, defining the visual elements of your brand (colours and fonts), looking at your unique selling point, and really defining your brand identity. Why not give us a call today on 01625 238 770 or email on [email protected]
How to Use Branding to Stand Out from the Crowd
Branding Brand Strategy Identity & Logo Design / May 22, 2015
Every single business which is active in the marketplace today has one aim – to be the customers’ first choice. No matter how amazing your product or service is, the customer’s perception of your business is what helps you to sell it, and this is where branding comes in.
Creating a good brand means that your business will stand out from your competitors, even if they are selling the same product as you. A great example of this is the Coca-Cola and Pepsi brands. Pepsi almost always comes out on top in a blind taste test, but when customers can see the two brands they are tasting Coca-Cola comes top. Put simply, Coca-Cola has a stronger brand identity than Pepsi.
What is Branding?
So, what does branding mean? Well, your companies brand is basically your promise to the customer. Your brand tells your customers what to expect from your company’s products and/or services, and how your offering is different from your competitors. Therefore, your companies brand is derived from what your company stands for, what you want your company to stand for, and what people perceive your company to be. Your brand is the way you build trust with not just your customers, but your employees and any stakeholders too. Your brand will give potential customers an idea of what they are buying into before they buy – hopefully making it easier for them to make the buying decisions.
Branding Benefits
If you are a small business, you are probably thinking “well I have a million and one things to deal with, why should I spend time on my brand?” Well, there are three main reasons why you should.
Firstly, as mentioned previously, if your branding is done right, it will inspire confidence and trust in your business and therefore in the products or services you sell. Customers will feel more confident that if they do come across an issue when using your product/service, you will act to resolve it quickly with a level of understanding. This is a great selling point for people making a buying decision. Also, your brand is one of the main things that can help you increase your sales and potentially swallow some price increases more easily too. If you are a small business with a solid brand base, you can move between selling stages more easily than a company with a poor brand. And finally, your brand will help you to develop the uniqueness of your offering and help people to understand why they should buy from you and nobody else.
Defining Your Brand
It can be quite a hard process to define your business brand, as well as slightly uncomfortable. You will need to think about what your business’s mission is, what the features and benefits of each of the products/services you sell are, what your existing customers think of your business, and what would you like customers to think about your business. Take some time to think about what your brand values are and what your customer needs from you, and you will be well on your way to defining your brand. Branding affects all aspects of your business, from your business name, your strapline, your website, your email copy, your product packaging, how your employees behave to customers, your advertising, etc. It can be quite overwhelming. Sometimes, it may be worthwhile just taking a step back and asking for help from an experienced branding company such as Zool.
Zool can help with defining your brand values, defining the visual elements of your brand (colours and fonts), looking at your unique selling point, and really defining your brand identity. Why not give us a call today on 01625 238 770 or email on [email protected]
