When we talk about branding, many people make the mistake of thinking that we are talking about their logo. And whilst a logo is one of the most visual signs of a business, it is not the only thing that makes up your brand identity. In fact, it is only one small part of your brand identity.

There are billions of businesses out there in the world, working hard to make a name for themselves, and so having a strong and memorable brand identity is crucial in order for them to differentiate themselves from their competitors.

What is brand identity?

The term “brand” was introduced many years ago and referred to the mark that cattle ranchers branded onto their cattle. Nowadays, however, the word refers to so much more than just a symbol or a name.

Brand identity has been defined as “the visible elements of a brand, such as colours, design and logo that identity and distinguish the brand in consumers’ minds.”

coca cola branding

Jeff Bezos, founder and CEO of Amazon, says that branding “is what people say about you when you’re not in the room.”

The product or service that you sell makes an impression on customers long after you have made the sale. Your brand identity is a key part of shaping that impression they have.

Why is branding so important?

Your business brand is the embodiment of everything your business is and does, and so is crucial to the future success of your business.

There are several components of brand identity, and some of these are:

#1 Your logo

Your logo is essentially the face of your business, but it needs to do so much more than just be cool and interesting. It needs to clearly tell the public that this image means the name of your company – and that can be quite tricky to do.

logo branding

#2 Trust

Having a clear brand identity doesn’t just make your products and services more memorable, but it also makes your brand more authoritative in the global marketplace, as it helps you to develop trust among your customers and credibility over your competitors.

#3 Advertising

Your brand identity is like a template that you can use to show you everything you need to include on an advertising campaign for your business – whether it be a YouTube video, a print advert or something online. Keeping your brand identity consistent is a great way to make a good impression on any future customer.

advertising branding

#4 Your business mission

When we sit down and create a brand identity, we are also thinking about what it stands for and how we can help you to communicate that to customers. This can then feed into your mission statement, which you can clearly display on your website.

#5 Attraction of new customers

A brand identity that includes a logo, trust and a clear mission, is a brand identity that will attract people who agree with what your brand is offering. On top of this, once these people become customers, that same brand identity that attracted them to you in the first place will give them a sense of belonging and can even help to persuade them to be brand advocates.

Creating a memorable brand identity requires consistent use of colour, images, language and font but it is well worth it. When customers instantly recognise your brand, who you are and what you stand for, this has to be a win, win.

If you need help with creating a brand identity, or any aspect of your branding at all, please get in touch with the Zool team.

Why is a unique and memorable brand identity so important in 2021?

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When we talk about branding, many people make the mistake of thinking that we are talking about their logo. And whilst a logo is one of the most visual signs of a business, it is not the only thing that makes up your brand identity. In fact, it is only one small part of your brand identity.

There are billions of businesses out there in the world, working hard to make a name for themselves, and so having a strong and memorable brand identity is crucial in order for them to differentiate themselves from their competitors.

What is brand identity?

The term “brand” was introduced many years ago and referred to the mark that cattle ranchers branded onto their cattle. Nowadays, however, the word refers to so much more than just a symbol or a name.

Brand identity has been defined as “the visible elements of a brand, such as colours, design and logo that identity and distinguish the brand in consumers’ minds.”

coca cola branding

Jeff Bezos, founder and CEO of Amazon, says that branding “is what people say about you when you’re not in the room.”

The product or service that you sell makes an impression on customers long after you have made the sale. Your brand identity is a key part of shaping that impression they have.

Why is branding so important?

Your business brand is the embodiment of everything your business is and does, and so is crucial to the future success of your business.

There are several components of brand identity, and some of these are:

#1 Your logo

Your logo is essentially the face of your business, but it needs to do so much more than just be cool and interesting. It needs to clearly tell the public that this image means the name of your company – and that can be quite tricky to do.

logo branding

#2 Trust

Having a clear brand identity doesn’t just make your products and services more memorable, but it also makes your brand more authoritative in the global marketplace, as it helps you to develop trust among your customers and credibility over your competitors.

#3 Advertising

Your brand identity is like a template that you can use to show you everything you need to include on an advertising campaign for your business – whether it be a YouTube video, a print advert or something online. Keeping your brand identity consistent is a great way to make a good impression on any future customer.

advertising branding

#4 Your business mission

When we sit down and create a brand identity, we are also thinking about what it stands for and how we can help you to communicate that to customers. This can then feed into your mission statement, which you can clearly display on your website.

#5 Attraction of new customers

A brand identity that includes a logo, trust and a clear mission, is a brand identity that will attract people who agree with what your brand is offering. On top of this, once these people become customers, that same brand identity that attracted them to you in the first place will give them a sense of belonging and can even help to persuade them to be brand advocates.

Creating a memorable brand identity requires consistent use of colour, images, language and font but it is well worth it. When customers instantly recognise your brand, who you are and what you stand for, this has to be a win, win.

If you need help with creating a brand identity, or any aspect of your branding at all, please get in touch with the Zool team.