Services we provided for
Creative |
Digital |
Brand |
|---|---|---|
The Brief
ApconiX was formed in 2015, and we have supported their business growth from their inception. They are now a world-renowned company, recognised for their expertise in nonclinical safety toxicology and ion channel electrophysiology.
The Work
Our marketing strategy centred on raising brand awareness and ultimately driving high-quality traffic to the website. As a new business, a broad multi-channel approach to marketing allowed support across all areas of activity and deliver maximised ROI potential.
Implementing a robust SEO strategy started with creating a comprehensive keyword map to identify opportunities and establish a plan for optimisation, which would help set them apart from the competition.
The creative team designed marketing collateral to support events, such as fabric exhibition stands and print literature. Creating a brand identity that was as specialised, respected and approachable as the reputations of the individuals within the team.
As part of their event strategy, we also implemented geo-targeted PPC campaigns for multiple events, complemented with purpose-built landing pages with clear CTAs to drive response rates. This enabled us to customise our ads and keywords based on the location and surrounding areas and build interest pre, during and post-event.
Social media plays a vital role for ApconiX, with LinkedIn identified as the most important social platform for B2B marketing in their sector. A strategy was devised which established ApconiX and those within the company as trusted influencers, supported with strong website content.
The Effect
- An increase in high-quality organic traffic to site from potential customers who are looking for the services that ApconiX provide
- An optimised site with high-ranking pages which continue to generate engagement
- Cementing ApconiX online presence and reputation
- PPC has driven footfall and engagement at multiple global events
As ApconiX has grown and developed as a company, their website has evolved with it. This is an ongoing campaign which has multi-channel support at the core, and one that we are proud to be working on with the ApconiX team.
Since ApconiX inception in 2015 we have worked closely with Zool. They built the first incarnation of our website that has evolved over the years, and been supported by a successful SEO campaign, that has increased ranking on high-value keywords identified through their SEO workflow process. As our company has grown in size, so has our working relationship with Zool and we see them as an extension of our internal Marketing team. We look forward to working with them on some exciting upcoming projects.
Ruth Roberts
Managing Director
