Services we provided for

Creative
Digital
Brand

The Brief

Core Assets Group (CAG) is a foster care and children’s services provider whose range of companies work ethically and effectively to deliver high quality, outcome-focused services to vulnerable children, young people and their families.

Comprising multiple sub-brands, we were approached by CAG to support each of their individual businesses with a tailored marketing strategy, delivered from a centrally managed budget. The unique situation of CAG moving from another agency to Zool and there being no internal marketing department, meant the Zool team had to fully immerse themselves within the businesses quickly, closely working with senior management to define the strategy.

The Work

Clear weekly and monthly KPIs were set by the CAG team around which we built the strategy that would ultimately deliver results.

In summary, we implemented successful, creative and engaging campaigns that increased leads, decreased CPA and exceeded all targets set.

Activity to support the campaign:

  • Strategy
  • SEO
  • PPC
  • Paid social
  • Website maintenance
  • Website design and build
  • Hosting consultancy
  • Creative
  • Brand
  • Sales process consultation
  • Video
  • Reporting dashboards

Foster Care Associates (FCA)
FCA is the UK’s largest independent fostering agency and we’ve been helping people become extraordinary foster carers for over 25 years. Their amazing foster carers have been helping to transform the lives of over 30,000 children and young people around the UK over the last 21 years. Be inspired by some of their stories.

Foster Care Associates Scotland (FCAS)
Part of the UK’s largest independent fostering agency, FCAS have been helping people become extraordinary foster carers in Scotland for over 15 years. They know how important it is for foster carers to have the right support, training and experience to do the absolute best for the young person in their care.

Fostering People
Established in 2000 by experienced social workers, they started out as a local fostering agency in the East Midlands and have grown to become one of the largest foster care providers in the UK.

Adopters for Adoption
Adopters for Adoption is a national UK adoption agency, based in Worcestershire. The agency was set up to not only provide adoption services to those looking to become adoptive parents of a baby or child, but to also have a positive impact on the way those people are supported throughout the adoption process.

Active Care Solutions
A faith-based fostering service that offers culturally-sensitive placements to children and young people from all backgrounds. Helping children and young people in care reach their full potential.

The Effect

We have brought creativity, control, transparency and efficiencies to CAG's marketing. Our experience has enabled us to manage the handover from the incumbent and quickly analyse performance, implementing improvements that have had an instant impact on CPA (Cost Per Acquisition) and ultimately the wider businesses' success.

Managing CAG's master marketing budget, we worked at a more granular level with each of the brands to maximise their ROI through siloed budgets. Each of the brand's multi-channel strategies were executed skilfully and reported on via weekly (management) and monthly (board level) meetings, to ensure that performance was always optimised.

Targeted Keywords ranking increase in Google
%
“Excellent” Helpdesk CSAT results
%
Uplift in performance for paid search channel

Right from the start Zool set themselves apart from the other agencies in the way they saw education and understanding as fundamental to success. We spoke to a number of established agencies and decided Zool were best placed to deliver our strategic goals. The results are outstanding and the service is second to none. Their organised, approachable, flexible and highly talented team understand what Core Assets Group are about and truly immerse themselves in the brands vision and values. I am delighted with the fresh approach and encourage anyone who takes their marketing seriously to speak to Zool.

Mark Costello

CEO

See more Case Studies >

What we did for

Creative
Campaign Creative Digital Design Video
Digital
PPC SEO CRO Paid Social Social Media Website Development Content PR
Brand
Brand Strategy Marketing Consultancy

Core Assets Group (CAG) is a foster care and children’s services provider whose range of companies work ethically and effectively to deliver high quality, outcome-focused services to vulnerable children, young people and their families.

Comprising multiple sub-brands, we were approached by CAG to support each of their individual businesses with a tailored marketing strategy, delivered from a centrally managed budget. The unique situation of CAG moving from another agency to Zool and there being no internal marketing department, meant the Zool team had to fully immerse themselves within the businesses quickly, closely working with senior management to define the strategy.

Clear weekly and monthly KPIs were set by the CAG team around which we built the strategy that would ultimately deliver results.

In summary, we implemented successful, creative and engaging campaigns that increased leads, decreased CPA and exceeded all targets set.

Activity to support the campaign:

  • Strategy
  • SEO
  • PPC
  • Paid social
  • Website maintenance
  • Website design and build
  • Hosting consultancy
  • Creative
  • Brand
  • Sales process consultation
  • Video
  • Reporting dashboards

Foster Care Associates (FCA)
FCA is the UK’s largest independent fostering agency and we’ve been helping people become extraordinary foster carers for over 25 years. Their amazing foster carers have been helping to transform the lives of over 30,000 children and young people around the UK over the last 21 years. Be inspired by some of their stories.

Foster Care Associates Scotland (FCAS)
Part of the UK’s largest independent fostering agency, FCAS have been helping people become extraordinary foster carers in Scotland for over 15 years. They know how important it is for foster carers to have the right support, training and experience to do the absolute best for the young person in their care.

Fostering People
Established in 2000 by experienced social workers, they started out as a local fostering agency in the East Midlands and have grown to become one of the largest foster care providers in the UK.

We have brought creativity, control, transparency and efficiencies to CAG's marketing. Our experience has enabled us to manage the handover from the incumbent and quickly analyse performance, implementing improvements that have had an instant impact on CPA (Cost Per Acquisition) and ultimately the wider businesses' success.

Managing CAG's master marketing budget, we worked at a more granular level with each of the brands to maximise their ROI through siloed budgets. Each of the brand's multi-channel strategies were executed skilfully and reported on via weekly (management) and monthly (board level) meetings, to ensure that performance was always optimised.

5060

Targeted Keywords ranking increase in Google

100 %

“Excellent” Helpdesk CSAT results

64 %

Uplift in performance for paid search channel

Right from the start Zool set themselves apart from the other agencies in the way they saw education and understanding as fundamental to success. We spoke to a number of established agencies and decided Zool were best placed to deliver our strategic goals. The results are outstanding and the service is second to none. Their organised, approachable, flexible and highly talented team understand what Core Assets Group are about and truly immerse themselves in the brands vision and values. I am delighted with the fresh approach and encourage anyone who takes their marketing seriously to speak to Zool.

Mark Costello

CEO

See more Case Studies