The Brief

Specialists in the worldwide provision of reliable, highly-purified products for USP/EP required analysis of heparin and LMW heparin, including enoxaparin sodium. Iduron contacted us as they felt their website was outdated and not the best platform to be promoting their unique range of services as they looked to target multiple countries in their native languages.

Founded on peer reviewed academic research, Iduron sells a comprehensive range of glycosaminoglycan (GAG) related products for research and development.

The Work

The campaign goal was to transform Iduron’s digital landscape through a combination of strategies including SEO, web design and video.

We created a new UK focused product-led website to form the foundation for a multi-territory global campaign. Advanced navigation was implemented to improve user experience, giving customers a seamless path to purchase.

This website then formed the basis for two additional sites targeting China and India, the India site requiring a refreshed design and new/unique content.

Our SEO strategy with multi-territory, multi-lingual support needed a structured approach. In partnership with the team at Iduron, we worked to create factual and engaging content to ensure their website became an authority for their related keywords in several languages, targeting geographically relevant content.

To break down any language barriers that may be created with a global approach, we designed and built an animated video for the website that clearly explained the process behind the Iduron products, thus making the path to purchase easier and quicker by sharing important information upfront.

In summary, we carried out, Branding, Website design/development, Product photography, Animated video - storyboard, production and edit, Multi-lingual website content translation to Mandarin, Geo-targeted SEO campaigns and Graphic design for print.

iduron leaflet designed by Zool

The Effect

  • New presence in China and India
  • Multi-lingual content to improve engagement and conversion globally
  • Targeted marketing 
  • Greater online presence
  • Increase in brand presence

Brand Identity and Strategy development
Multi-lingual websites produced
Multiple websites hosted in their geographic target markets

I have worked on a number of projects with Zool. Websites, packaging designs and advertising materials. They were excellent; professional, knowledgeable, friendly and easy to work with. I wouldn't hesitate in recommending them.

Tom Gallagher

Managing Director

Specialists in the worldwide provision of reliable, highly-purified products for USP/EP required analysis of heparin and LMW heparin, including enoxaparin sodium. Iduron contacted us as they felt their website was outdated and not the best platform to be promoting their unique range of services as they looked to target multiple countries in their native languages.

Founded on peer reviewed academic research, Iduron sells a comprehensive range of glycosaminoglycan (GAG) related products for research and development.

The campaign goal was to transform Iduron’s digital landscape through a combination of strategies including SEO, web design and video.

We created a new UK focused product-led website to form the foundation for a multi-territory global campaign. Advanced navigation was implemented to improve user experience, giving customers a seamless path to purchase.

This website then formed the basis for two additional sites targeting China and India, the India site requiring a refreshed design and new/unique content.

Our SEO strategy with multi-territory, multi-lingual support needed a structured approach. In partnership with the team at Iduron, we worked to create factual and engaging content to ensure their website became an authority for their related keywords in several languages, targeting geographically relevant content.

To break down any language barriers that may be created with a global approach, we designed and built an animated video for the website that clearly explained the process behind the Iduron products, thus making the path to purchase easier and quicker by sharing important information upfront.

In summary, we carried out, Branding, Website design/development, Product photography, Animated video - storyboard, production and edit, Multi-lingual website content translation to Mandarin, Geo-targeted SEO campaigns and Graphic design for print.

iduron leaflet designed by Zool
iduron website on ipad

  • New presence in China and India
  • Multi-lingual content to improve engagement and conversion globally
  • Targeted marketing 
  • Greater online presence
  • Increase in brand presence

Brand Identity and Strategy development

Multi-lingual websites produced

Multiple websites hosted in their geographic target markets

I have worked on a number of projects with Zool. Websites, packaging designs and advertising materials. They were excellent; professional, knowledgeable, friendly and easy to work with. I wouldn't hesitate in recommending them.

Tom Gallagher

Managing Director