There are so many benefits that using video to tell your brand story can bring to your business, including helping to make meaningful connections with your target audience.
You can use video to:
- Tell your business’s story
- Highlight customer testimonials
- Explain how your product or service works
- Portray a day in the life of someone using what you offer
We have created many brand marketing videos for clients’ websites over the years, and your website is a great place to start with marketing your brand video – but there are lots of other ways to use one video to achieve many different outcomes.
For example, it may be that the idea of using a brand video comes about as part of our website redesign process. It is widely known that using a video on your website can increase dwell time, which in turn improves your overall search engine optimisation (SEO) as it increases the time users spend on site, telling Google that they find your site useful.
This same brand video can then be used to promote your business in many other ways. You can use it in an email, you can use it on social media – ensuring you deliver the same content in a variety of ways increases the chances of more people seeing it and learning about your brand message.
There are lots of different ways we can repurpose your videos for maximum effectiveness and impact, including:
#Uploading all of your videos to YouTube
Any video you use as part of your marketing strategy should be uploaded to YouTube – for two reasons:
One: YouTube is the second-largest search engine in the world – after Google.
Two: Uploading your videos to YouTube helps with SEO as it can affect where your video ranks in the search engine results pages (SERPs).
Bonus reason – your website will also benefit from the backlinks.
#We can edit your longer videos into smaller ones to use on social media
With the recent news that Instagram is refocusing from being an image-based platform to a video-based one, it should come as no surprise that some of the most successful content on social media is video-based.
Videos not only grab attention and allow you to provide unique content for your audience, but they can also drive conversions and help with SEO (as mentioned above).
The team at Zool can help you maximise the impact of your brand video by editing them and resizing them into smaller clips that can be used across your social media channels.
#Use as part of your email marketing campaign
You can use emails as a newsletter, as a sales tool or as part of a lead nurturing campaign, and the best way to ensure maximum impact is through the use of video.
#Use it on your sales page
Your website sales page is probably the most obvious place to put your professionally produced marketing video as it will give potential customers a better idea of what they are getting and help them to take the next step in the buying journey.
#Use it on your Google My Business page
When was the last time you looked at your Google my Business (GMB) page? Did you know that you can upload both video and images to it? Google’s search algorithms place a value on connections between your website and your GMB listing so it can help to improve your overall page ranking if your listing includes as much dynamic content as possible.
#Use it on your lead landing pages
If we are using retargeting as part of your marketing strategy, then adding your brand video to your lead landing pages can be a great way to help us to keep leads engaged. We may also want to produce a video specifically for the retargeting campaign, but we can also repurpose your brand video to give a more well-rounded view of your business to potential customers.
#Turn your video into a blog post
It is always a good idea to create a blog post around every video you create. We can transcribe the video for you, or we can write original content that features or promotes the video. We will then perform on-page SEO to ensure we have done all we can to ensure your website gets a boost in the page rankings.
The Zool team love helping our clients to create compelling brand videos that can be used to generate traffic and grow their business.
We are ready to guide you through all aspects of story development, concepts, location scouting, scriptwriting and all phases of production. Once the video has been produced we can also work with you to create a strategy to repurpose the video in a way that should bring more leads into your sales funnel.
Schedule a meeting with us today, and we can get started!
7 ways you can repurpose your business’s video content
Creative Video / Feb 2, 2021
There are so many benefits that using video to tell your brand story can bring to your business, including helping to make meaningful connections with your target audience.
You can use video to:
- Tell your business’s story
- Highlight customer testimonials
- Explain how your product or service works
- Portray a day in the life of someone using what you offer
We have created many brand marketing videos for clients’ websites over the years, and your website is a great place to start with marketing your brand video – but there are lots of other ways to use one video to achieve many different outcomes.
For example, it may be that the idea of using a brand video comes about as part of our website redesign process. It is widely known that using a video on your website can increase dwell time, which in turn improves your overall search engine optimisation (SEO) as it increases the time users spend on site, telling Google that they find your site useful.
This same brand video can then be used to promote your business in many other ways. You can use it in an email, you can use it on social media – ensuring you deliver the same content in a variety of ways increases the chances of more people seeing it and learning about your brand message.
There are lots of different ways we can repurpose your videos for maximum effectiveness and impact, including:
#Uploading all of your videos to YouTube
Any video you use as part of your marketing strategy should be uploaded to YouTube – for two reasons:
One: YouTube is the second-largest search engine in the world – after Google.
Two: Uploading your videos to YouTube helps with SEO as it can affect where your video ranks in the search engine results pages (SERPs).
Bonus reason – your website will also benefit from the backlinks.
#We can edit your longer videos into smaller ones to use on social media
With the recent news that Instagram is refocusing from being an image-based platform to a video-based one, it should come as no surprise that some of the most successful content on social media is video-based.
Videos not only grab attention and allow you to provide unique content for your audience, but they can also drive conversions and help with SEO (as mentioned above).
The team at Zool can help you maximise the impact of your brand video by editing them and resizing them into smaller clips that can be used across your social media channels.
#Use as part of your email marketing campaign
You can use emails as a newsletter, as a sales tool or as part of a lead nurturing campaign, and the best way to ensure maximum impact is through the use of video.
#Use it on your sales page
Your website sales page is probably the most obvious place to put your professionally produced marketing video as it will give potential customers a better idea of what they are getting and help them to take the next step in the buying journey.
#Use it on your Google My Business page
When was the last time you looked at your Google my Business (GMB) page? Did you know that you can upload both video and images to it? Google’s search algorithms place a value on connections between your website and your GMB listing so it can help to improve your overall page ranking if your listing includes as much dynamic content as possible.
#Use it on your lead landing pages
If we are using retargeting as part of your marketing strategy, then adding your brand video to your lead landing pages can be a great way to help us to keep leads engaged. We may also want to produce a video specifically for the retargeting campaign, but we can also repurpose your brand video to give a more well-rounded view of your business to potential customers.
#Turn your video into a blog post
It is always a good idea to create a blog post around every video you create. We can transcribe the video for you, or we can write original content that features or promotes the video. We will then perform on-page SEO to ensure we have done all we can to ensure your website gets a boost in the page rankings.
The Zool team love helping our clients to create compelling brand videos that can be used to generate traffic and grow their business.
We are ready to guide you through all aspects of story development, concepts, location scouting, scriptwriting and all phases of production. Once the video has been produced we can also work with you to create a strategy to repurpose the video in a way that should bring more leads into your sales funnel.
Schedule a meeting with us today, and we can get started!
