Video is just one of the many services we offer here at Zool, and it is one we are passionate about as we strongly believe that video marketing can offer many benefits to all sorts of businesses.
Why use video marketing?
As we have spoken about in a previous blog post, successful marketing nowadays strongly relies on being able to communicate your brand story to your customers in a way which engages them. Brand stories can help you to win customers’ trust, and elicit emotion and make your brand stick in people’s minds.
Videos are a great tool to use to tell your story, especially for science and healthcare companies, as they can help you to get what is often very complicated information across, in an easy-to-digest format.
Not convinced yet? Okay, let’s take a closer look at some statistics that might help you to see exactly why video marketing should be part of your marketing strategy.
#1 Videos can help with your SEO strategy
There are over 200 ranking factors that Google takes into account when it comes to deciding where to rank your site on the search engine results pages (SERPs), and one of these is ‘dwell time’. Backlinko’s definitive list of these 200 factors states that “Google pays very close attention to dwell time: how long people spend on your page when coming from a Google search. This is also sometimes referred to as long clicks vs short clicks. In short: Google measures how long Google searchers spend on your page. The longer time spent, the better.”
So, if you can hook people in with a video that is three minutes long, say, you can entice them to stay on the web page containing the video for three minutes. Therefore, your dwell time will increase, and Google will reward you for this. This is also backed up by research from Wyzowl which shows that 80% of marketers surveyed reported that video has increased dwell time.
#2 Videos can boost traffic to site
In their recent report entitled “Pardon the Disruption: The Impact of Video Marketing,” the Aberdeen Group revealed that video users enjoy “41% more web traffic from search than non-users (31.6% vs 22.4%). In essence, video users are creating a kind of virtuous cycle whereby their content is aligned and optimised to answer their buyer’s critical questions. Thus, more buyers are finding and visiting the web properties of these marketers and providing more data to further align and optimise future marketing assets.”
#3 Videos can bump up conversions as well.
The same report from the Aberdeen Group also reveals that “video users have 27% higher click-through rates and 34% higher web conversion rates” too.
#4 Videos can influence customer buying decisions
In a post entitled “Video Marketing: The Future of Content Marketing,” Forbes stated that “90% of customers report that product videos help them make purchasing decisions.” Animoto backs up this statement, revealing that 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month.”
According to HubSpot, over two-thirds (67%) of consumers said they would prefer to learn about new products or services through a short video – ahead of text-based articles (15%), infographics (4%), presentations and pitches (4%) or ebooks and manuals (3%).
#5 Videos can boost your social media shares & raise brand awareness
Research by Small Business Trends reveals that social video generates 12 times the shares than text and images combined with HubSpot confirming that 83% of consumers they spoke to said they would consider sharing video content with their friends if they enjoyed it.
As you can see from all of these statistics, consumers are more eager than ever to consume video content from brands, and Zool can help you to give them exactly that. Get in touch with us today to find out more about our video marketing service.
The benefits of using video to market your business
Creative Video / Aug 24, 2020
Video is just one of the many services we offer here at Zool, and it is one we are passionate about as we strongly believe that video marketing can offer many benefits to all sorts of businesses.
Why use video marketing?
As we have spoken about in a previous blog post, successful marketing nowadays strongly relies on being able to communicate your brand story to your customers in a way which engages them. Brand stories can help you to win customers’ trust, and elicit emotion and make your brand stick in people’s minds.
Videos are a great tool to use to tell your story, especially for science and healthcare companies, as they can help you to get what is often very complicated information across, in an easy-to-digest format.
Not convinced yet? Okay, let’s take a closer look at some statistics that might help you to see exactly why video marketing should be part of your marketing strategy.
#1 Videos can help with your SEO strategy
There are over 200 ranking factors that Google takes into account when it comes to deciding where to rank your site on the search engine results pages (SERPs), and one of these is ‘dwell time’. Backlinko’s definitive list of these 200 factors states that “Google pays very close attention to dwell time: how long people spend on your page when coming from a Google search. This is also sometimes referred to as long clicks vs short clicks. In short: Google measures how long Google searchers spend on your page. The longer time spent, the better.”
So, if you can hook people in with a video that is three minutes long, say, you can entice them to stay on the web page containing the video for three minutes. Therefore, your dwell time will increase, and Google will reward you for this. This is also backed up by research from Wyzowl which shows that 80% of marketers surveyed reported that video has increased dwell time.
#2 Videos can boost traffic to site
In their recent report entitled “Pardon the Disruption: The Impact of Video Marketing,” the Aberdeen Group revealed that video users enjoy “41% more web traffic from search than non-users (31.6% vs 22.4%). In essence, video users are creating a kind of virtuous cycle whereby their content is aligned and optimised to answer their buyer’s critical questions. Thus, more buyers are finding and visiting the web properties of these marketers and providing more data to further align and optimise future marketing assets.”
#3 Videos can bump up conversions as well.
The same report from the Aberdeen Group also reveals that “video users have 27% higher click-through rates and 34% higher web conversion rates” too.
#4 Videos can influence customer buying decisions
In a post entitled “Video Marketing: The Future of Content Marketing,” Forbes stated that “90% of customers report that product videos help them make purchasing decisions.” Animoto backs up this statement, revealing that 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month.”
According to HubSpot, over two-thirds (67%) of consumers said they would prefer to learn about new products or services through a short video – ahead of text-based articles (15%), infographics (4%), presentations and pitches (4%) or ebooks and manuals (3%).
#5 Videos can boost your social media shares & raise brand awareness
Research by Small Business Trends reveals that social video generates 12 times the shares than text and images combined with HubSpot confirming that 83% of consumers they spoke to said they would consider sharing video content with their friends if they enjoyed it.
As you can see from all of these statistics, consumers are more eager than ever to consume video content from brands, and Zool can help you to give them exactly that. Get in touch with us today to find out more about our video marketing service.
