All businesses should be aware of the importance of customer testimonials; after all, they instil confidence in future buyers by overcoming objections & validating your brand. Put simply; a customer testimonial is the best word of mouth marketing you can get! The customer has put their money where your mouth is!
A lot of customer testimonials tend to come in piecemeal –maybe a post on your facebook page, twitter, an email, or a letter or a telephone call. What better way to collate all this feedback, and wow your potential customers, than with a customer testimonial video? Capturing a happy customer on video allows other people to relate to them and makes it far more believable for them. Customer testimonials also show that your business recognises and appreciates its loyal customers, and also reinforce the existing relationship with the customer doing the testimony as it helps them to express precisely what it is that they love about your business.
In essence, customer testimonial videos are an excellent way for you to brag about your business, without losing your professional tone!
Customer testimonial videos allow your customers to lavish high praise on your business, in a way that your business couldn’t without sounding over the top!
So, how do you go about getting a great video customer testimonial?
Find a Customer
Keep an eye on the customer feedback you are receiving. If a customer contacts you a couple of times to say how great your product or business is, then send them an email asking if they would be agreeable to participating in a video case study. If the customer responds positively, then give them a call to follow-up. Tell them that you would like to sit down with them for a chat about their feedback, and this will be videoed and used for marketing purposes. They may not warm to the idea at first, but do your best to reassure them the chat will be a casual one, and nothing will go into the final video that they are not happy with.
You can also think creatively about customer testimonials. If your company conducts user groups, roadshows, or attends conferences, chances are some of your best customers will be there. Set up a small recording area in the corner of an unused room, and conduct as many interviews as you can there!
Record the Video
When a customer has agreed, you need to set a date, time and location for the recording to take place. Zool suggests making it as easy as possible for the customer by travelling to them. If you can’t find a way to get to each other, then how about trying a recorded Google Hangout?
A few days before the recording is due to take place, pop the customer an email with some tips on clothing (they should wear dark solid colours and stay away from red!), and perhaps a list of sample questions so that they have a chance to think about what they might want to say. If the customer is pre-prepared, it should make the conversation flow a bit easier.
Thank Them
Once the video has been recorded, make sure you that you thank the customer for their time and effort – a personal thank you card, usually, goes down well.
Then it is time to edit the video! Although you may have hours of footage, you really only want the finished video to be about two minutes long – that way you can grab the attention of your website viewers, and keep it until the end of the video.
Market your Video
Once you have your finished video, start your marketing by sending it to the customer who featured in it. They will, hopefully, be so pleased with the outcome that they will share the video with friends and family. Then, do the usual marketing things with it – post it on social media, find a place for it on your website and post it, perhaps consider sending it in a newsletter to your email list. Another good way to use a great customer testimonial video is as a PR tool – send it out to local business and industry-specific publications – you never know how far it will go.
If all this sounds a little bit daunting, then don’t worry. Zool provides a complete customer video testimonial service, from helping to script the conversation to ensure your company is shown in the best possible light, through shooting in full HD, to hosting the finished video on Vimeo or YouTube.
Everything You Ever Needed to Know About Customer Testimonial Videos
Creative Video / Oct 30, 2014
All businesses should be aware of the importance of customer testimonials; after all, they instil confidence in future buyers by overcoming objections & validating your brand. Put simply; a customer testimonial is the best word of mouth marketing you can get! The customer has put their money where your mouth is!
A lot of customer testimonials tend to come in piecemeal –maybe a post on your facebook page, twitter, an email, or a letter or a telephone call. What better way to collate all this feedback, and wow your potential customers, than with a customer testimonial video? Capturing a happy customer on video allows other people to relate to them and makes it far more believable for them. Customer testimonials also show that your business recognises and appreciates its loyal customers, and also reinforce the existing relationship with the customer doing the testimony as it helps them to express precisely what it is that they love about your business.
In essence, customer testimonial videos are an excellent way for you to brag about your business, without losing your professional tone!
Customer testimonial videos allow your customers to lavish high praise on your business, in a way that your business couldn’t without sounding over the top!
So, how do you go about getting a great video customer testimonial?
Find a Customer
Keep an eye on the customer feedback you are receiving. If a customer contacts you a couple of times to say how great your product or business is, then send them an email asking if they would be agreeable to participating in a video case study. If the customer responds positively, then give them a call to follow-up. Tell them that you would like to sit down with them for a chat about their feedback, and this will be videoed and used for marketing purposes. They may not warm to the idea at first, but do your best to reassure them the chat will be a casual one, and nothing will go into the final video that they are not happy with.
You can also think creatively about customer testimonials. If your company conducts user groups, roadshows, or attends conferences, chances are some of your best customers will be there. Set up a small recording area in the corner of an unused room, and conduct as many interviews as you can there!
Record the Video
When a customer has agreed, you need to set a date, time and location for the recording to take place. Zool suggests making it as easy as possible for the customer by travelling to them. If you can’t find a way to get to each other, then how about trying a recorded Google Hangout?
A few days before the recording is due to take place, pop the customer an email with some tips on clothing (they should wear dark solid colours and stay away from red!), and perhaps a list of sample questions so that they have a chance to think about what they might want to say. If the customer is pre-prepared, it should make the conversation flow a bit easier.
Thank Them
Once the video has been recorded, make sure you that you thank the customer for their time and effort – a personal thank you card, usually, goes down well.
Then it is time to edit the video! Although you may have hours of footage, you really only want the finished video to be about two minutes long – that way you can grab the attention of your website viewers, and keep it until the end of the video.
Market your Video
Once you have your finished video, start your marketing by sending it to the customer who featured in it. They will, hopefully, be so pleased with the outcome that they will share the video with friends and family. Then, do the usual marketing things with it – post it on social media, find a place for it on your website and post it, perhaps consider sending it in a newsletter to your email list. Another good way to use a great customer testimonial video is as a PR tool – send it out to local business and industry-specific publications – you never know how far it will go.
If all this sounds a little bit daunting, then don’t worry. Zool provides a complete customer video testimonial service, from helping to script the conversation to ensure your company is shown in the best possible light, through shooting in full HD, to hosting the finished video on Vimeo or YouTube.
