There is an old saying that a picture is worth a thousand words, but how true is this when it comes to marketing?
With only seconds to grab your potential customer’s attention, graphic design can help you make a lasting impression – engaging people and enticing them to stick around and learn more about your business.
What is graphic design for marketing?
Graphic design in marketing is focused on promoting a business’s products or services in a visually appealing way. Therefore, all visual material must be created to adhere to your company’s visual identity.
Marketing and graphic design go hand in hand
Marketing aims to create interest in your brand, and graphic design helps you visually communicate your brand.
One of the most important steps we take when formulating your marketing strategy is to pull together your brand guidelines.
Brand guidelines are the foundation for every piece of marketing activity that your company undertakes. Without brand guidelines in place, it will be difficult for your business to communicate consistently.
Graphic design is not just about creating excellent graphics and stunning images – if it doesn’t help you convert customers, it isn’t serving its purpose.
Great design is nothing without intelligent marketing, and intelligent marketing is nothing without graphic design.
How does excellent graphic design benefit your marketing campaign?
Firstly, excellent graphic design helps build trust in your business and can alleviate any anxiety that potential customers might have about buying from you.
Secondly, graphic design can help encourage people to use your products or services by showing them how they can use them to solve a problem they are currently facing.
But the most significant benefit graphic design can bring to your marketing campaign is to help increase conversions – with so-called “simple” things such as call to action button design.
At every stage of your marketing campaign, we are looking at how to create engagement with your target audience and how we can convert that engagement into the desired outcome – sales. Design helps us to create an emotional response from your target audience.
How can graphic design be used in marketing?
Social media is one of the best ways to connect with your audience these days, no matter what industry you are in. If you think about how many messages we are bombarded with on social media every day, images are a great way to cut through the noise.
Research backs this up.
- Jeff Bullas reported that Facebook posts with images receive a 37% increase in engagement on average
- Wordstream has said that tweets with images get 18% more clicks, 89% more favourites and 150% more retweets!
- Buzzsumo reported that adding relevant images to their blog posts helped them increase their Pinterest traffic by 62.5%
In the world of pharmaceuticals and science, there is often a lot of data to be shared – and graphic design can help you to make that data more impactful. Infographics, for example, are a great way to share a lot of data on social media, and they have been shown to increase web traffic by up to 12%.
The most obvious way graphic design is used in marketing is your brand assets, such as your logo, colour palette, font, and website. These visual elements are the face of your business and the framework of how you communicate with your audience – which is why brand guidelines are so important.
How can Zool help with graphic design and marketing?
Here at Zool, we are a full-service marketing agency, meaning that everyone involved in branding, creativity and marketing works together as one team. This enables us to align your marketing strategy efficiently and collaboratively, ensuring all marketing efforts aim at a cohesive message.
Get in touch with us today to find out more.
How is graphic design used in marketing?
Creative Graphic Design / Apr 11, 2022
There is an old saying that a picture is worth a thousand words, but how true is this when it comes to marketing?
With only seconds to grab your potential customer’s attention, graphic design can help you make a lasting impression – engaging people and enticing them to stick around and learn more about your business.
What is graphic design for marketing?
Graphic design in marketing is focused on promoting a business’s products or services in a visually appealing way. Therefore, all visual material must be created to adhere to your company’s visual identity.
Marketing and graphic design go hand in hand
Marketing aims to create interest in your brand, and graphic design helps you visually communicate your brand.
One of the most important steps we take when formulating your marketing strategy is to pull together your brand guidelines.
Brand guidelines are the foundation for every piece of marketing activity that your company undertakes. Without brand guidelines in place, it will be difficult for your business to communicate consistently.
Graphic design is not just about creating excellent graphics and stunning images – if it doesn’t help you convert customers, it isn’t serving its purpose.
Great design is nothing without intelligent marketing, and intelligent marketing is nothing without graphic design.
How does excellent graphic design benefit your marketing campaign?
Firstly, excellent graphic design helps build trust in your business and can alleviate any anxiety that potential customers might have about buying from you.
Secondly, graphic design can help encourage people to use your products or services by showing them how they can use them to solve a problem they are currently facing.
But the most significant benefit graphic design can bring to your marketing campaign is to help increase conversions – with so-called “simple” things such as call to action button design.
At every stage of your marketing campaign, we are looking at how to create engagement with your target audience and how we can convert that engagement into the desired outcome – sales. Design helps us to create an emotional response from your target audience.
How can graphic design be used in marketing?
Social media is one of the best ways to connect with your audience these days, no matter what industry you are in. If you think about how many messages we are bombarded with on social media every day, images are a great way to cut through the noise.
Research backs this up.
- Jeff Bullas reported that Facebook posts with images receive a 37% increase in engagement on average
- Wordstream has said that tweets with images get 18% more clicks, 89% more favourites and 150% more retweets!
- Buzzsumo reported that adding relevant images to their blog posts helped them increase their Pinterest traffic by 62.5%
In the world of pharmaceuticals and science, there is often a lot of data to be shared – and graphic design can help you to make that data more impactful. Infographics, for example, are a great way to share a lot of data on social media, and they have been shown to increase web traffic by up to 12%.
The most obvious way graphic design is used in marketing is your brand assets, such as your logo, colour palette, font, and website. These visual elements are the face of your business and the framework of how you communicate with your audience – which is why brand guidelines are so important.
How can Zool help with graphic design and marketing?
Here at Zool, we are a full-service marketing agency, meaning that everyone involved in branding, creativity and marketing works together as one team. This enables us to align your marketing strategy efficiently and collaboratively, ensuring all marketing efforts aim at a cohesive message.
Get in touch with us today to find out more.
