No matter if you are new to SEO or have some knowledge of it, there is always room to learn more about the different types of SEO we use to help us to develop a well-rounded organic search strategy for you.
Different areas of SEO
If we strip it right back to basics, there are five main areas of SEO and these are:
- On-Page
- Off-Page
- Local
- Technical
- International
What is On-Page SEO?
On-Page SEO is concerned with optimising every aspect of your website to help it to improve its position in the search rankings. This area of SEO covers every element on the pages of your website, from keyword research and optimisation to metadata and content strategy.
The sort of tasks we do that come under on-page optimisation include making sure your content is helpful to users and high quality, making sure images and videos are optimised, creating relevant meta titles and meta descriptions, looking at internal linking and making sure calls to action are used to help your website visitors understand what they need to do next.
What is Off-Page SEO?
Off-Page SEO refers to any task that we undertake outside of your website that has the potential to affect your website’s rankings in the search engine results. We have to look at ways in which we can improve the way both users and search engines view your site in terms of authority, credibility, popularity and relevance.
The main area that off-page SEO is concerned with, is creating backlinks from relevant websites to bring qualified traffic to your website using guest blogs on sites related to yours which link back to your site. These are important as they let Google know that your website is a source that other people want to reference.
What is Local SEO?
Local SEO is the part of search engine optimisation that helps your business become more visible in local search results on Google. If you have a physical location or you serve a specific geographic area then you will benefit from local SEO to help grow your business.
Local SEO is a pretty unique area of SEO as Google uses a different set of ranking factors to rank local search results on the search engine results pages. Common tasks we undertake when running a local SEO campaign include using local keywords, optimising your Google My Business profile, and building “NAP” citations (Name, Address, Phone Number).
What is Technical SEO?
Technical SEO is concerned with optimising your website and server to help the search engine spiders crawl your site more effectively, ensuring they can index your site and therefore have a positive effect on search engine rankings.
Some of the technical SEO tasks we undertake include making sure your site is secure, ensuring your website is mobile-friendly, ensuring your site loads quickly, fixing any duplicate content issues, keeping your XML sitemaps up to date, and adding structured data markup to your website.
What is International SEO?
International SEO covers all activities we undertake to improve a website’s search engine presence in more than one country or language. This can include some technical SEO work as well such as content localisation, multilingual link building, and country targeting preferences.
Some of the activities we undertake in an international SEO campaign include content optimisation in all languages, regular addition of fresh content to each local site, outreach for link building in each target market, and social media marketing and advertising campaigns to complement the international SEO efforts in all languages.
So, now you know about the five main areas of SEO that we cover – if you want your business to be the most well-rounded and have the best chance of success, get in touch with us to learn more about the services we offer.
A brief guide to the five main types of SEO
Digital SEO / Nov 1, 2021
No matter if you are new to SEO or have some knowledge of it, there is always room to learn more about the different types of SEO we use to help us to develop a well-rounded organic search strategy for you.
Different areas of SEO
If we strip it right back to basics, there are five main areas of SEO and these are:
- On-Page
- Off-Page
- Local
- Technical
- International
What is On-Page SEO?
On-Page SEO is concerned with optimising every aspect of your website to help it to improve its position in the search rankings. This area of SEO covers every element on the pages of your website, from keyword research and optimisation to metadata and content strategy.
The sort of tasks we do that come under on-page optimisation include making sure your content is helpful to users and high quality, making sure images and videos are optimised, creating relevant meta titles and meta descriptions, looking at internal linking and making sure calls to action are used to help your website visitors understand what they need to do next.
What is Off-Page SEO?
Off-Page SEO refers to any task that we undertake outside of your website that has the potential to affect your website’s rankings in the search engine results. We have to look at ways in which we can improve the way both users and search engines view your site in terms of authority, credibility, popularity and relevance.
The main area that off-page SEO is concerned with, is creating backlinks from relevant websites to bring qualified traffic to your website using guest blogs on sites related to yours which link back to your site. These are important as they let Google know that your website is a source that other people want to reference.
What is Local SEO?
Local SEO is the part of search engine optimisation that helps your business become more visible in local search results on Google. If you have a physical location or you serve a specific geographic area then you will benefit from local SEO to help grow your business.
Local SEO is a pretty unique area of SEO as Google uses a different set of ranking factors to rank local search results on the search engine results pages. Common tasks we undertake when running a local SEO campaign include using local keywords, optimising your Google My Business profile, and building “NAP” citations (Name, Address, Phone Number).
What is Technical SEO?
Technical SEO is concerned with optimising your website and server to help the search engine spiders crawl your site more effectively, ensuring they can index your site and therefore have a positive effect on search engine rankings.
Some of the technical SEO tasks we undertake include making sure your site is secure, ensuring your website is mobile-friendly, ensuring your site loads quickly, fixing any duplicate content issues, keeping your XML sitemaps up to date, and adding structured data markup to your website.
What is International SEO?
International SEO covers all activities we undertake to improve a website’s search engine presence in more than one country or language. This can include some technical SEO work as well such as content localisation, multilingual link building, and country targeting preferences.
Some of the activities we undertake in an international SEO campaign include content optimisation in all languages, regular addition of fresh content to each local site, outreach for link building in each target market, and social media marketing and advertising campaigns to complement the international SEO efforts in all languages.
So, now you know about the five main areas of SEO that we cover – if you want your business to be the most well-rounded and have the best chance of success, get in touch with us to learn more about the services we offer.
