Here at Zool, we understand that Social Media is an essential part of marketing today, and ties in with both SEO and Blogging.

Amazing Social Media content can help to build followers, open up your business to people who may not otherwise have come across you, and help you with your SEO strategy for some of the big search engines. Producing content that goes viral isn’t straightforward, but it can be done – as long as you remember one crucial thing – the content you create has to be something that your followers want to consume and are desperate to share! If it is good enough for them to share, the internet will do the rest! Here are some tips to keep in mind when you are creating content for your social media accounts:

Gather Information

Take a look at what people are already sharing on the web. Use tools like Google Trends and Twitter Trends to see what is popular. Create a Feedly list of blogs which you emulate, and also blogs specific to your industry and see what other people are writing about. Keep an eye on your social media accounts and see what your audience is talking about – are they asking you questions? What stories are they commenting on, etc.? Keep an ideas file – a document or spreadsheet with a list of all your thoughts – you never know when inspiration may strike!

Think About It

Now that you have selected an idea, you need to think about how you are going to communicate it. What is your audience most receptive too? Is it something that needs explaining in a blog post? Can you express it visually (updates with pictures tend to be retweeted/shared more so this is always a good option)? Maybe you could use an infographic or a video? If you are really smart with words, how about a poem? Think outside the box – people are more likely to share something if it is presented to them in an eye-catching way.

Consider Your Audience

Before finalising how you are going to communicate your content, take a minute to think about your audience and your potential customers. Are you trying to target everyone or a specific segment of the market? What group of people would your idea suit best?

Plan, Plan, Plan

Now is the time to think about how you are going to deliver your finished content. Think about the structure, the style and the tone of your content. Are you talking about something serious, or making light of a subject? What language can you use to catch people’s attention? And think about the platform your content will be shared on and any constraints there may be on that, e.g. length of a tweet on Twitter.

Create Your Amazing Content

Now that you have put all that thought into it, it is time to create your content. Don’t forget if graphics aren’t your strong point; then you can always ask for help. Write it, draw it, compose it, shoot it. Then get it out there. If it’s as good as it should be with all this preparation, then the audience on the web will do the rest!

If you would like to know more about how Social Media can drive your company more traffic and conversions, then please call a member of the Zool team today on 01625 238 770.

How to Create Amazing Social Media Content

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Here at Zool, we understand that Social Media is an essential part of marketing today, and ties in with both SEO and Blogging.

Amazing Social Media content can help to build followers, open up your business to people who may not otherwise have come across you, and help you with your SEO strategy for some of the big search engines. Producing content that goes viral isn’t straightforward, but it can be done – as long as you remember one crucial thing – the content you create has to be something that your followers want to consume and are desperate to share! If it is good enough for them to share, the internet will do the rest! Here are some tips to keep in mind when you are creating content for your social media accounts:

Gather Information

Take a look at what people are already sharing on the web. Use tools like Google Trends and Twitter Trends to see what is popular. Create a Feedly list of blogs which you emulate, and also blogs specific to your industry and see what other people are writing about. Keep an eye on your social media accounts and see what your audience is talking about – are they asking you questions? What stories are they commenting on, etc.? Keep an ideas file – a document or spreadsheet with a list of all your thoughts – you never know when inspiration may strike!

Think About It

Now that you have selected an idea, you need to think about how you are going to communicate it. What is your audience most receptive too? Is it something that needs explaining in a blog post? Can you express it visually (updates with pictures tend to be retweeted/shared more so this is always a good option)? Maybe you could use an infographic or a video? If you are really smart with words, how about a poem? Think outside the box – people are more likely to share something if it is presented to them in an eye-catching way.

Consider Your Audience

Before finalising how you are going to communicate your content, take a minute to think about your audience and your potential customers. Are you trying to target everyone or a specific segment of the market? What group of people would your idea suit best?

Plan, Plan, Plan

Now is the time to think about how you are going to deliver your finished content. Think about the structure, the style and the tone of your content. Are you talking about something serious, or making light of a subject? What language can you use to catch people’s attention? And think about the platform your content will be shared on and any constraints there may be on that, e.g. length of a tweet on Twitter.

Create Your Amazing Content

Now that you have put all that thought into it, it is time to create your content. Don’t forget if graphics aren’t your strong point; then you can always ask for help. Write it, draw it, compose it, shoot it. Then get it out there. If it’s as good as it should be with all this preparation, then the audience on the web will do the rest!

If you would like to know more about how Social Media can drive your company more traffic and conversions, then please call a member of the Zool team today on 01625 238 770.