VR. MR. XR. (Can someone please make a glossary already?)
Immersive technology has officially gone from a futuristic buzzword to business reality – and the growth is wild.
Searches for “immersive technology” have surged 744% in the past 10 years.
And investment? Through the roof. $28 billion market in 2021 → Expected to hit $252 billion by 2028.
Safe to say: this isn’t just hype – it’s happening.
Immersive Tech in Action
We’re seeing everything from:
- AR lipstick try-ons (yes, really – double the product sampling vs. in-store)
- Pinterest’s “Try On” for home decor, which increases purchase likelihood by x5
- Metaverse events and gamified brand hubs, like Duolingo’s owl, casually entertaining 9 million users
It’s not just retail, either.
AR/VR is now used for training, industrial maintenance, and even employee collaboration – Gartner predicts that 10% of workers will meet in the metaverse by the end of 2025.
(We’re picturing Zoom calls, but with floating avatars and less “you’re on mute.”)
What This Means for Brands
Immersive doesn’t have to mean over-complicated.
You don’t need a headset or hologram to get started.
It starts with one question:
How can we create digital experiences that feel more human, interactive, and memorable?
That could mean:
- Building branded assets with AR in mind
- Designing social content with 3D or motion elements
- Turning online browsing into something more real
- Reimagining onboarding, training, or storytelling with interaction at the core
The brands leaning into immersive thinking now will be better positioned when it goes mainstream.
Where Zool Comes In
We’re not (yet) building in the metaverse – but we are:
- Designing experiences that feel engaging, not passive
- Helping brands create content that invites interaction
- Exploring how digital, creative, and branding come together in new spaces
When our clients are ready to take the next step into AR/VR/MR/XR, we’ll help them show up looking slick and saying something meaningful.
We call that: The Science of Marketing.
Ready to Think Beyond the Feed?
You don’t need to leap into the metaverse overnight. But you can start thinking more about what digital experiences mean in your world.
Let’s chat about how your brand can evolve with tech, without losing its voice.
Beyond the Scroll: Why Brands Are Getting Immersive in 2025
Digital / May 27, 2025
VR. MR. XR. (Can someone please make a glossary already?)
Immersive technology has officially gone from a futuristic buzzword to business reality – and the growth is wild.
Searches for “immersive technology” have surged 744% in the past 10 years.
And investment? Through the roof. $28 billion market in 2021 → Expected to hit $252 billion by 2028.
Safe to say: this isn’t just hype – it’s happening.
Immersive Tech in Action
We’re seeing everything from:
- AR lipstick try-ons (yes, really – double the product sampling vs. in-store)
- Pinterest’s “Try On” for home decor, which increases purchase likelihood by x5
- Metaverse events and gamified brand hubs, like Duolingo’s owl, casually entertaining 9 million users
It’s not just retail, either.
AR/VR is now used for training, industrial maintenance, and even employee collaboration – Gartner predicts that 10% of workers will meet in the metaverse by the end of 2025.
(We’re picturing Zoom calls, but with floating avatars and less “you’re on mute.”)
What This Means for Brands
Immersive doesn’t have to mean over-complicated.
You don’t need a headset or hologram to get started.
It starts with one question:
How can we create digital experiences that feel more human, interactive, and memorable?
That could mean:
- Building branded assets with AR in mind
- Designing social content with 3D or motion elements
- Turning online browsing into something more real
- Reimagining onboarding, training, or storytelling with interaction at the core
The brands leaning into immersive thinking now will be better positioned when it goes mainstream.
Where Zool Comes In
We’re not (yet) building in the metaverse – but we are:
- Designing experiences that feel engaging, not passive
- Helping brands create content that invites interaction
- Exploring how digital, creative, and branding come together in new spaces
When our clients are ready to take the next step into AR/VR/MR/XR, we’ll help them show up looking slick and saying something meaningful.
We call that: The Science of Marketing.
Ready to Think Beyond the Feed?
You don’t need to leap into the metaverse overnight. But you can start thinking more about what digital experiences mean in your world.
Let’s chat about how your brand can evolve with tech, without losing its voice.
