As a Search Engine Optimisation Company based in Cheshire,  we are well aware of the importance of content as an SEO tool – especially blogging. Grasping the concept of SEO is not an easy thing for anyone to do, and the big search engines such as Google changing their algorithms all the time does not help either. However, one thing does seem to stay in favour with Google and that is blogging, as this is an easy way for you to ensure that you have fresh content on your site on a regular basis – and this will get you thumbs up from Google.

So, is blogging great for SEO and what is it specifically that blogging can do to help boost your SEO results?

Fresh Content

As touched on previously, all the major search engines love regular fresh content.   This can be hard to pull off on most websites, as the pages on your website probably don’t change that often. However, if you have a blog that you consistently update with new information at least once a week, then the search engines will reward you by pulling your content above those companies who don’t refresh their content as frequently. Another plus point from having all this content too is that you position your company as an expert in its field and build a more meaningful relationship with your customers.

Backlinking

Backlinking has had a lot of bad press recently, with many people arguing that backlinking schemes will get you nothing but penalisation from Google – but this only happens if you participate in a link scheme. If you handle backlinking correctly and use only good quality links from popular sites, then this can help your SEO ranking. To be successful at Backlinking, you must only work with reputable sites that fit your blog’s niche – if your link appears on a site, which has nothing to do with what your company offers, then Google will penalise you. Also, you must remember to use the no-follow designation if you have paid for a link.

Guest Blogging

Another tactic that has felt a loss of love recently, but again if done correctly guest blogging can have a positive impact on SEO. You need to do some research on potential guest bloggers to ensure that they are experts in their industry and that the content they give you is not duplicated, but if you follow the guidelines set out by Google itself, you should have nothing to worry about.

Keywords

Again, these need to be used correctly or you could end up being penalised! The days of cramming as many keywords into a post as possible are long over, the focus today should be more on serving a purpose. Focus on using long-tail keywords and phrases that people may use when they are searching, and then use the blog post to provide answers and knowledge for those who reach your site. Keywords are about quality and not quantity nowadays!

Shareable Content

If your blog is constantly clicked on and shared, then you will move up the search rankings quicker. So focussing on using your blog to provide unique quality content, which provides your visitors with useful information, should mean that our readers will keep coming back and also keep sharing your blog posts with others.

Social Media

Including your Facebook, Twitter and other Social Media account links on your blog will give the search engines one more thing to show when people look for your company, and Google does actually return social media search results. If you use search engine terms in your titles and Meta descriptions too, you can also boost your SEO through social media listings.

So, for all these reasons (and a million more) you should now realise how essential blogging is to the success of your SEO results. Don’t feel overwhelmed or bogged down though – just give Zool a call on 01625 238 770 or email us on info@zooldigital.co.uk and we can guide you through the process easily.

SaveSave

Why Your Business Blog Is Vital for Business Success

  /  

As a Search Engine Optimisation Company based in Cheshire,  we are well aware of the importance of content as an SEO tool – especially blogging. Grasping the concept of SEO is not an easy thing for anyone to do, and the big search engines such as Google changing their algorithms all the time does not help either. However, one thing does seem to stay in favour with Google and that is blogging, as this is an easy way for you to ensure that you have fresh content on your site on a regular basis – and this will get you thumbs up from Google.

So, is blogging great for SEO and what is it specifically that blogging can do to help boost your SEO results?

Fresh Content

As touched on previously, all the major search engines love regular fresh content.   This can be hard to pull off on most websites, as the pages on your website probably don’t change that often. However, if you have a blog that you consistently update with new information at least once a week, then the search engines will reward you by pulling your content above those companies who don’t refresh their content as frequently. Another plus point from having all this content too is that you position your company as an expert in its field and build a more meaningful relationship with your customers.

Backlinking

Backlinking has had a lot of bad press recently, with many people arguing that backlinking schemes will get you nothing but penalisation from Google – but this only happens if you participate in a link scheme. If you handle backlinking correctly and use only good quality links from popular sites, then this can help your SEO ranking. To be successful at Backlinking, you must only work with reputable sites that fit your blog’s niche – if your link appears on a site, which has nothing to do with what your company offers, then Google will penalise you. Also, you must remember to use the no-follow designation if you have paid for a link.

Guest Blogging

Another tactic that has felt a loss of love recently, but again if done correctly guest blogging can have a positive impact on SEO. You need to do some research on potential guest bloggers to ensure that they are experts in their industry and that the content they give you is not duplicated, but if you follow the guidelines set out by Google itself, you should have nothing to worry about.

Keywords

Again, these need to be used correctly or you could end up being penalised! The days of cramming as many keywords into a post as possible are long over, the focus today should be more on serving a purpose. Focus on using long-tail keywords and phrases that people may use when they are searching, and then use the blog post to provide answers and knowledge for those who reach your site. Keywords are about quality and not quantity nowadays!

Shareable Content

If your blog is constantly clicked on and shared, then you will move up the search rankings quicker. So focussing on using your blog to provide unique quality content, which provides your visitors with useful information, should mean that our readers will keep coming back and also keep sharing your blog posts with others.

Social Media

Including your Facebook, Twitter and other Social Media account links on your blog will give the search engines one more thing to show when people look for your company, and Google does actually return social media search results. If you use search engine terms in your titles and Meta descriptions too, you can also boost your SEO through social media listings.

So, for all these reasons (and a million more) you should now realise how essential blogging is to the success of your SEO results. Don’t feel overwhelmed or bogged down though – just give Zool a call on 01625 238 770 or email us on info@zooldigital.co.uk and we can guide you through the process easily.

SaveSave