It’s no coincidence that most successful websites rank very highly in search engine results for relevant keywords. Ranking highly on Google for relevant keywords makes your business more visible to internet users. This will lead to a surge in your organic traffic. Your job is to then turn this traffic into leads and customers in order to increase your sales, and therefore your profit.

However, before you can enjoy all these benefits, you need to make sure that you have all of the elements for an effective SEO strategy.

As a complete digital marketing agency, Zool knows the ingredients for a successful SEO strategy. Here’re our five key ingredients for an effective SEO mix:

Keywords

Firstly, the importance of identifying the correct keywords which you want your website to rank on cannot be stressed enough. It should be the first step in any SEO strategy to ensure that you get the best results from your on-page and off-page optimisation tactics.

At Zool, we will help you to decide on the keywords you should target. Things to consider during keyword research:

  • Target audience
  • Keyword search volume
  • Keyword competitiveness

Need more help? Don’t worry. Speak to one of our team for more information on our SEO services.

Content Strategy

Essentially, your content strategy makes up the foundation of your website. No pressure.

It should include:

  • The objective/aim of your website
  • The core message you want your website to give & other secondary messages
  • Your tone

Also think about how your landing page, blog and social media will contribute and strengthen this main objective.

Your objective could be anything from earning more money from the sales you make to building a community of engaged customers, to collating a mailing list which you can then monetise at a later point.

Targeting Your Target Audience:

Once you have your objectives nailed, you should then think about who your target audience is and break them down into demographics such as age, gender, location etc. This way you can create a customer profile, which you can use as a basis for your content strategy. Don’t make the mistake of thinking you only have one target customer, depending on your business you could have more than one customer you wish to target – so try and see the bigger picture.

After this, why not chat to Zool about your objectives and target customer, and we can undertake competitor analysis to strengthen your strategy.

Site Architecture

Your site architecture is really important when it comes to on-page SEO, as it is what helps to make your site easier for the search engine spiders to crawl. Therefore, if this isn’t done correctly, then your site will have crawlability issues and you could end up with some (if not all) of your content not being indexed by the big search engines such as Google. Again, this is something that Zool Digital can help you with if you buy our SEO Service package.

Link Building

Link building is a bit of a pain for some digital marketers, due to the fact that Google keeps changing its algorithm in order to stop spammy type posts. However, link building is a great tool to use if you use it correctly, as it can help create sustainable and valuable backlinks to your website, which in turn contributes to helping your SERP (Search Engine Results Pages) ranking.

Analytics

Finally, like anything, to fully understand the benefits of SEO, to map your progress and make changes for the better, you need to be able to analyse your results and data. Analysis of results will help you determine which areas are successful and which need tweaking. You will also be able to map your return on investment.

So, there you have it – Zool’s very quick overview of the essential ingredients for your SEO mix.

If you would like more information about Zool Digitals SEO services, then please check out our website at www.zooldigital.co.uk, or give us a call on 01625 238 770.

The Five Key Things You Need in Your SEO Strategy

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It’s no coincidence that most successful websites rank very highly in search engine results for relevant keywords. Ranking highly on Google for relevant keywords makes your business more visible to internet users. This will lead to a surge in your organic traffic. Your job is to then turn this traffic into leads and customers in order to increase your sales, and therefore your profit.

However, before you can enjoy all these benefits, you need to make sure that you have all of the elements for an effective SEO strategy.

As a complete digital marketing agency, Zool knows the ingredients for a successful SEO strategy. Here’re our five key ingredients for an effective SEO mix:

Keywords

Firstly, the importance of identifying the correct keywords which you want your website to rank on cannot be stressed enough. It should be the first step in any SEO strategy to ensure that you get the best results from your on-page and off-page optimisation tactics.

At Zool, we will help you to decide on the keywords you should target. Things to consider during keyword research:

  • Target audience
  • Keyword search volume
  • Keyword competitiveness

Need more help? Don’t worry. Speak to one of our team for more information on our SEO services.

Content Strategy

Essentially, your content strategy makes up the foundation of your website. No pressure.

It should include:

  • The objective/aim of your website
  • The core message you want your website to give & other secondary messages
  • Your tone

Also think about how your landing page, blog and social media will contribute and strengthen this main objective.

Your objective could be anything from earning more money from the sales you make to building a community of engaged customers, to collating a mailing list which you can then monetise at a later point.

Targeting Your Target Audience:

Once you have your objectives nailed, you should then think about who your target audience is and break them down into demographics such as age, gender, location etc. This way you can create a customer profile, which you can use as a basis for your content strategy. Don’t make the mistake of thinking you only have one target customer, depending on your business you could have more than one customer you wish to target – so try and see the bigger picture.

After this, why not chat to Zool about your objectives and target customer, and we can undertake competitor analysis to strengthen your strategy.

Site Architecture

Your site architecture is really important when it comes to on-page SEO, as it is what helps to make your site easier for the search engine spiders to crawl. Therefore, if this isn’t done correctly, then your site will have crawlability issues and you could end up with some (if not all) of your content not being indexed by the big search engines such as Google. Again, this is something that Zool Digital can help you with if you buy our SEO Service package.

Link Building

Link building is a bit of a pain for some digital marketers, due to the fact that Google keeps changing its algorithm in order to stop spammy type posts. However, link building is a great tool to use if you use it correctly, as it can help create sustainable and valuable backlinks to your website, which in turn contributes to helping your SERP (Search Engine Results Pages) ranking.

Analytics

Finally, like anything, to fully understand the benefits of SEO, to map your progress and make changes for the better, you need to be able to analyse your results and data. Analysis of results will help you determine which areas are successful and which need tweaking. You will also be able to map your return on investment.

So, there you have it – Zool’s very quick overview of the essential ingredients for your SEO mix.

If you would like more information about Zool Digitals SEO services, then please check out our website at www.zooldigital.co.uk, or give us a call on 01625 238 770.