Ok, think of a famous brand, any famous brand, and then search for them on Google. Let me guess, you found them straight away, right? You don’t see big multinational companies shying away from the digital world; they have high-quality websites, use SEO and PPC and regularly promote themselves by posting fresh content. We bet you found their social media pages as well. Companies like this embrace the digital world as they understand the vast benefits it can bring to businesses of all sizes. Granted, they have large marketing departments and big budgets, but you’ll be pleased to hear that this is not essential. As a smaller company all you need to do is ask the question – how can I tap into the wealth of opportunity the digital world can offer my business?

Let’s now consider some of the benefits that investing in digital marketing could bring your business:

  • Building bigger and better relationships – using digital marketing can help you to connect easily and instantly with a much larger and more targeted audience. It allows you to promote your business on an international scale to help you to create a large community of followers all over the world. The immediacy of social media also means that you can build longstanding relationships with customers by responding to queries and feedback quickly and joining in with topical conversations.
  • Get real-time results – implementing a digital marketing campaign means that you can see the results almost instantly, monitor your campaign and tweak it while it is running. You can monitor search engine analytics, what content is driving traffic to your site and how well your posts are performing, enabling you to see what drives results and develop an effective strategy.
  • Cost-effectiveness – using digital marketing to promote your business doesn’t necessarily require a big budget, you can utilise affordable tools such as banner ads, emails and social media, rather than investing heavily in radio, TV or print advertising. These more traditional forms of marketing are more about one-way conversations, and it can sometimes be hard to track return on investment (ROI), whereas with digital marketing you can speak directly to customers and track general interaction more easily.

Make sure you are staying ahead of the game, by contacting us on 01625 238 770 or emailing us at info@zooldigital.co.uk, to discuss our digital marketing packages. We can work together to create a digital strategy that fits your brief and budget!

Digital Marketing: Are You Missing a Trick?

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Ok, think of a famous brand, any famous brand, and then search for them on Google. Let me guess, you found them straight away, right? You don’t see big multinational companies shying away from the digital world; they have high-quality websites, use SEO and PPC and regularly promote themselves by posting fresh content. We bet you found their social media pages as well. Companies like this embrace the digital world as they understand the vast benefits it can bring to businesses of all sizes. Granted, they have large marketing departments and big budgets, but you’ll be pleased to hear that this is not essential. As a smaller company all you need to do is ask the question – how can I tap into the wealth of opportunity the digital world can offer my business?

Let’s now consider some of the benefits that investing in digital marketing could bring your business:

  • Building bigger and better relationships – using digital marketing can help you to connect easily and instantly with a much larger and more targeted audience. It allows you to promote your business on an international scale to help you to create a large community of followers all over the world. The immediacy of social media also means that you can build longstanding relationships with customers by responding to queries and feedback quickly and joining in with topical conversations.
  • Get real-time results – implementing a digital marketing campaign means that you can see the results almost instantly, monitor your campaign and tweak it while it is running. You can monitor search engine analytics, what content is driving traffic to your site and how well your posts are performing, enabling you to see what drives results and develop an effective strategy.
  • Cost-effectiveness – using digital marketing to promote your business doesn’t necessarily require a big budget, you can utilise affordable tools such as banner ads, emails and social media, rather than investing heavily in radio, TV or print advertising. These more traditional forms of marketing are more about one-way conversations, and it can sometimes be hard to track return on investment (ROI), whereas with digital marketing you can speak directly to customers and track general interaction more easily.

Make sure you are staying ahead of the game, by contacting us on 01625 238 770 or emailing us at info@zooldigital.co.uk, to discuss our digital marketing packages. We can work together to create a digital strategy that fits your brief and budget!