A lot of small businesses are a little confused about SEO and its importance, so as we are a Search Engine Optimisation Company, so do small businesses need SEO? We thought we would try and clear things up a bit!

How SEO has changed

In its infancy SEO (or Search Engine Optimisation) used to heavily rely on stuffing your site with as many keywords as possible as well as creating masses of backlinks to your site (most often spammy ones), and then crossing your fingers and hoping for the best. However, Googles many algorithm changes  over the years has made ranking higher much harder, and so SEO has become more focused on having a good strategy, quality on-page content, pushing that content out via your social media channels and really focussing on a mix of what the customer wants as well as what the Search Engines want. By optimising your website, you can work towards creating a great user experience which will actually indirectly positively affect your rankings too. Google’s main aim at the moment, is to ensure that you are doing all you can to ensure that your customers are having a fantastic experience on your website, that your website appears relevant to their search query, and that your website is fast to load and accessible on many devices. These are just a few elements that makeup Googles algorithm,  but are critical to any campaign.

What Size Organisations Should Invest in SEO?

Every business which has a presence on the web should invest in SEO. By focusing on creating a great experience for every person who comes to your website, you will then create a relationship based on trust and this should lead to more conversions on your site. If you spend time creating an environment on your site, where the customer finds it easy to navigate, well-structured and they can easily identify what products or services are important to you, then they will like what they see and the first impression will be one of a trustworthy company.

What is the Most Important thing to Remember about SEO?

SEO can also form part of a wider digital marketing strategy, that also includes paid advertising (such as Google AdWords and Google Shopping for e-commerce sites), Social Media Marketing and even YouTube videos. Spending money on Google AdWords and YouTube to promote your products or services can bring instant results, whereas SEO and Social Media are a long term investment. Understanding the buying process your customer goes through can take a while – so keep in mind that your investment in SEO will be an on-going thing if you really want your business to succeed.

What is the Second Most Important Thing to Remember about SEO?

It is not a simple thing, so rather than trying to struggle with it yourself you should ask an SEO specialist for help. The team at Zool Digital, for example, have great experience in reading and analysing results, and we know the process of SEO inside out. Many small businesses who decide to tackle SEO themselves, don’t see instant results and feel it isn’t worth the effort. As previously stated, SEO will take time – it takes hours and hours of analysis and a little bit of trial and error to build a great SEO strategy for a company – so let us do the hard work for you.

To find out more about the SEO Services that Zool Digital offer, please check out our website at www.zooldigital.co.uk or give us a call on 01625 238 770.

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Why Your Small Business Needs SEO

  /  

A lot of small businesses are a little confused about SEO and its importance, so as we are a Search Engine Optimisation Company, so do small businesses need SEO? We thought we would try and clear things up a bit!

How SEO has changed

In its infancy SEO (or Search Engine Optimisation) used to heavily rely on stuffing your site with as many keywords as possible as well as creating masses of backlinks to your site (most often spammy ones), and then crossing your fingers and hoping for the best. However, Googles many algorithm changes  over the years has made ranking higher much harder, and so SEO has become more focused on having a good strategy, quality on-page content, pushing that content out via your social media channels and really focussing on a mix of what the customer wants as well as what the Search Engines want. By optimising your website, you can work towards creating a great user experience which will actually indirectly positively affect your rankings too. Google’s main aim at the moment, is to ensure that you are doing all you can to ensure that your customers are having a fantastic experience on your website, that your website appears relevant to their search query, and that your website is fast to load and accessible on many devices. These are just a few elements that makeup Googles algorithm,  but are critical to any campaign.

What Size Organisations Should Invest in SEO?

Every business which has a presence on the web should invest in SEO. By focusing on creating a great experience for every person who comes to your website, you will then create a relationship based on trust and this should lead to more conversions on your site. If you spend time creating an environment on your site, where the customer finds it easy to navigate, well-structured and they can easily identify what products or services are important to you, then they will like what they see and the first impression will be one of a trustworthy company.

What is the Most Important thing to Remember about SEO?

SEO can also form part of a wider digital marketing strategy, that also includes paid advertising (such as Google AdWords and Google Shopping for e-commerce sites), Social Media Marketing and even YouTube videos. Spending money on Google AdWords and YouTube to promote your products or services can bring instant results, whereas SEO and Social Media are a long term investment. Understanding the buying process your customer goes through can take a while – so keep in mind that your investment in SEO will be an on-going thing if you really want your business to succeed.

What is the Second Most Important Thing to Remember about SEO?

It is not a simple thing, so rather than trying to struggle with it yourself you should ask an SEO specialist for help. The team at Zool Digital, for example, have great experience in reading and analysing results, and we know the process of SEO inside out. Many small businesses who decide to tackle SEO themselves, don’t see instant results and feel it isn’t worth the effort. As previously stated, SEO will take time – it takes hours and hours of analysis and a little bit of trial and error to build a great SEO strategy for a company – so let us do the hard work for you.

To find out more about the SEO Services that Zool Digital offer, please check out our website at www.zooldigital.co.uk or give us a call on 01625 238 770.

SaveSave