A lot of what we do on a day to day basis is to work at finding the right equation of SEO, PPC, content and backlinks which will help to get your website to rank highly in terms of search results.

Obviously, with all the algorithm changes that go on, this can be quite a difficult task, and quite a lot of the time many small businesses find it hard to juggle the demands of paid ads, blogs, quality content and SEO, and so they end up focusing on each separately instead of seeing them as a cohesive whole. So, here are some steps that will help you to get all these areas working together, which will result in a more substantial impact on your search results.

Focus on long term results

Google has been working towards improving its search results and making them more responsive to what people are looking for (despite the inconsistency in searches) for many years. Many digital marketing agencies have realised that this shift away from a focus on keywords has put a greater emphasis on quality content. Google wants to present users with content that they are actually interested in not a useless string of words tacked together that don’t help the searcher in any way, shape or form. Therefore, content is the way forward. This will take time to build up, and your clients and boss won’t see immediate results, but it will work over time, and it means you won’t have to panic every time Google releases an update as you will already be doing what it wants you to do.

Don’t Forget about PPC

PPC isn’t really the buzz word at the moment, it tends to get overshadowed by all the other elements in the digital marketing mix, but it is actually essential when it comes to the new search engine focus on quality content. Using SEO and PPC together helps you to utilise the benefits of both. Google has recently changed the layout of pages and added new features to improve shopping campaigns, and so these could be utilised fully in more image-driven campaigns.

Content, Content, Content

So, when you are using PPC and SEO, and your customer clicks on the link, what do they see? Do they go straight to the page you want them to see, or do they have to click around to find it? This is where the content on your landing page should support the rest of your marketing efforts. It should be full of informative and interesting copy with some other related items which will encourage your visitors to stay on the site and look around. For example, if your advert is for a jumper, the landing page should feature the exact jumper boldly, with other related items such as jeans, shoes, coats in smaller boxes underneath.

This method of integrating all areas of your marketing strategy, whether it is SEO, PPC, or Social Media is one followed by the best digital marketing agencies, as it will strengthen the brand and make your business stand out from all the rest. You can attempt to manage all these things yourself, but it is quite a difficult juggling act so it may be best to contact us as we can help you with achieving a cohesive message across your website, search platforms and social media. So, if you want to produce the kind of quality content that Google loves, please email us on info@zooldigital.co.uk or ring on 01625 238 770.

How to Get Your SEO and PPC Working Together

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A lot of what we do on a day to day basis is to work at finding the right equation of SEO, PPC, content and backlinks which will help to get your website to rank highly in terms of search results.

Obviously, with all the algorithm changes that go on, this can be quite a difficult task, and quite a lot of the time many small businesses find it hard to juggle the demands of paid ads, blogs, quality content and SEO, and so they end up focusing on each separately instead of seeing them as a cohesive whole. So, here are some steps that will help you to get all these areas working together, which will result in a more substantial impact on your search results.

Focus on long term results

Google has been working towards improving its search results and making them more responsive to what people are looking for (despite the inconsistency in searches) for many years. Many digital marketing agencies have realised that this shift away from a focus on keywords has put a greater emphasis on quality content. Google wants to present users with content that they are actually interested in not a useless string of words tacked together that don’t help the searcher in any way, shape or form. Therefore, content is the way forward. This will take time to build up, and your clients and boss won’t see immediate results, but it will work over time, and it means you won’t have to panic every time Google releases an update as you will already be doing what it wants you to do.

Don’t Forget about PPC

PPC isn’t really the buzz word at the moment, it tends to get overshadowed by all the other elements in the digital marketing mix, but it is actually essential when it comes to the new search engine focus on quality content. Using SEO and PPC together helps you to utilise the benefits of both. Google has recently changed the layout of pages and added new features to improve shopping campaigns, and so these could be utilised fully in more image-driven campaigns.

Content, Content, Content

So, when you are using PPC and SEO, and your customer clicks on the link, what do they see? Do they go straight to the page you want them to see, or do they have to click around to find it? This is where the content on your landing page should support the rest of your marketing efforts. It should be full of informative and interesting copy with some other related items which will encourage your visitors to stay on the site and look around. For example, if your advert is for a jumper, the landing page should feature the exact jumper boldly, with other related items such as jeans, shoes, coats in smaller boxes underneath.

This method of integrating all areas of your marketing strategy, whether it is SEO, PPC, or Social Media is one followed by the best digital marketing agencies, as it will strengthen the brand and make your business stand out from all the rest. You can attempt to manage all these things yourself, but it is quite a difficult juggling act so it may be best to contact us as we can help you with achieving a cohesive message across your website, search platforms and social media. So, if you want to produce the kind of quality content that Google loves, please email us on info@zooldigital.co.uk or ring on 01625 238 770.