Link building is one of the most complex parts of an SEO strategy, yet it is one of the most critical parts of your strategy regarding website rankings. Link building can be one of the main reasons why your website ranks more highly than your competitors, which is why we emphasise it as part of our high-quality SEO campaigns to help you compete for online visibility.
What is link building?
Link building is acquiring links from other websites to your own. Search engines, such as Google, crawl the links between the pages on your website and the links between your websites and other websites, then decide what they will count as a good link.
A link from a site that Google determines high quality back to your site sends the search engine a signal that your website is believed to be a quality resource worthy of a citation. This is why websites with lots of backlinks, often referred to as “link juice”, tend to earn higher rankings on Search Engine Results Pages (SERPS).
Link-building is one of the most time-consuming tasks our SEO team undertakes due to its complexity and difficulty.
Why is link building so important for SEO?
Link building is one of the most vital tasks our SEO team undertakes as not only does it help search engines find new web pages, but it is also used to determine which pages should rank higher in the SERPs.
Google itself says, “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.”
This is why content is so important in an SEO strategy; if you create content your customers want to share, you can naturally earn organic links to your site.
Google says that link building is one of the most important ranking factors, as well as:
- Mobile-friendliness
- On-page SEO and content optimisation
- Site loading speed
- Trust and authority of the website
- User experience elements
Black hat SEO vs white hat SEO
As with everything in SEO, there is a right way and wrong way to do link building. For your website’s long-term performance and viability, link-building tactics should be done correctly, following the Webmaster Guidelines put in place by Google.
Black hat SEO methods are unethical methods that some companies use to help websites rank in search engines. However, they are methods that Google does not like, and if they discover that they have been used on your website, your website could be hit with a manual penalty.
Black hat SEO techniques include:
- AI-generated content
- Abuse of structured data or anchor text
- Doorway pages
- Hidden links
- Keyword stuffing
- Link schemes
White hat SEO uses organic link-building techniques to improve your website’s visibility in search results. These are the techniques we use here at Zool, as they are the ones that Google likes, although they take more time than black hat techniques.
White hat SEO techniques include:
- Building online relationships
- Guest posting
- Promoting your content online
- Using trusted business listings and website directories
How can Zool’s link-buildingSEO links services help my business?
Regarding search engine rankings, the importance of backlinks cannot be overstated, which is why it is the cornerstone of our client SEO strategies.
However, as well as benefiting your SEO performance, link building can also help your business in the following ways:
- Brand Building – Showcasing your company’s expertise through high-quality content creation and guest posting can help you build up your brand and establish yourself as an authority in your industry.
- Increased Traffic to Site – A link placed on a highly-visited website will earn you more link juice and can lead to an increase in traffic.
- More Sales – Visitors who visit your website through a link from another website are potential customers, which can mean more sales. Especially if the website linking to you is relevant to yours.
Link building has been an essential part of SEO for a long time, and it seems to continue to be so. Google’s multiple algorithm changes this year have all been focused on serving searchers the most authoritative sites with the most helpful content for them, and link building helps them to do that.
At Zool, we have been helping clients climb the search engine results pages for many years. Please get in touch if you want to achieve superb results with your link-building efforts.
How we do link building for SEO
Digital SEO / Nov 28, 2022
Link building is one of the most complex parts of an SEO strategy, yet it is one of the most critical parts of your strategy regarding website rankings. Link building can be one of the main reasons why your website ranks more highly than your competitors, which is why we emphasise it as part of our high-quality SEO campaigns to help you compete for online visibility.
What is link building?
Link building is acquiring links from other websites to your own. Search engines, such as Google, crawl the links between the pages on your website and the links between your websites and other websites, then decide what they will count as a good link.
A link from a site that Google determines high quality back to your site sends the search engine a signal that your website is believed to be a quality resource worthy of a citation. This is why websites with lots of backlinks, often referred to as “link juice”, tend to earn higher rankings on Search Engine Results Pages (SERPS).
Link-building is one of the most time-consuming tasks our SEO team undertakes due to its complexity and difficulty.
Why is link building so important for SEO?
Link building is one of the most vital tasks our SEO team undertakes as not only does it help search engines find new web pages, but it is also used to determine which pages should rank higher in the SERPs.
Google itself says, “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.”
This is why content is so important in an SEO strategy; if you create content your customers want to share, you can naturally earn organic links to your site.
Google says that link building is one of the most important ranking factors, as well as:
- Mobile-friendliness
- On-page SEO and content optimisation
- Site loading speed
- Trust and authority of the website
- User experience elements
Black hat SEO vs white hat SEO
As with everything in SEO, there is a right way and wrong way to do link building. For your website’s long-term performance and viability, link-building tactics should be done correctly, following the Webmaster Guidelines put in place by Google.
Black hat SEO methods are unethical methods that some companies use to help websites rank in search engines. However, they are methods that Google does not like, and if they discover that they have been used on your website, your website could be hit with a manual penalty.
Black hat SEO techniques include:
- AI-generated content
- Abuse of structured data or anchor text
- Doorway pages
- Hidden links
- Keyword stuffing
- Link schemes
White hat SEO uses organic link-building techniques to improve your website’s visibility in search results. These are the techniques we use here at Zool, as they are the ones that Google likes, although they take more time than black hat techniques.
White hat SEO techniques include:
- Building online relationships
- Guest posting
- Promoting your content online
- Using trusted business listings and website directories
How can Zool’s link-buildingSEO links services help my business?
Regarding search engine rankings, the importance of backlinks cannot be overstated, which is why it is the cornerstone of our client SEO strategies.
However, as well as benefiting your SEO performance, link building can also help your business in the following ways:
- Brand Building – Showcasing your company’s expertise through high-quality content creation and guest posting can help you build up your brand and establish yourself as an authority in your industry.
- Increased Traffic to Site – A link placed on a highly-visited website will earn you more link juice and can lead to an increase in traffic.
- More Sales – Visitors who visit your website through a link from another website are potential customers, which can mean more sales. Especially if the website linking to you is relevant to yours.
Link building has been an essential part of SEO for a long time, and it seems to continue to be so. Google’s multiple algorithm changes this year have all been focused on serving searchers the most authoritative sites with the most helpful content for them, and link building helps them to do that.
At Zool, we have been helping clients climb the search engine results pages for many years. Please get in touch if you want to achieve superb results with your link-building efforts.
