“A man who stops advertising to save money is like a man who stops a clock to save time.” We love this quote from Henry Ford because it rings true, and we’ve seen it time and time again with our clients. Those businesses who invest in advertising get results. Plain and simple. Regardless of size, businesses should be investing in their marketing. The most effective marketing strategies involve a mix of PPC (pay-per-click) and paid social. We have plenty of articles to inform you on the benefits of PPC, but we wanted to focus on paid social, particularly LinkedIn Ads for businesses.
LinkedIn lead conversion rates are 3X higher than other major ad platforms, including Google Ads. (LinkedIn) Simply put, if you’re a B2B company in any sector then you should consider advertising on LinkedIn. Let’s jump into what LinkedIn is and how to set up LinkedIn ads. It’s quite simple, and it can have a massive impact on growing your business.
What is LinkedIn?
LinkedIn is a free, online social media platform that allows businesses and business professionals to network, recruit, and build relationships with existing and potential clients. Moreover, it allows individuals to look for employment, and connect with past and future employers. But LinkedIn isn’t just for recruitment agencies or for job seekers! This platform has more than 740 million active users! It’s the most popular platform for B2B marketers (LinkedIn & Content Marketing Institute).
How does LinkedIn Advertising work?
Like PPC and Facebook ads, LinkedIn Ads work on a bidding structure. First, you’ll set a goal for your campaigns such as building brand awareness, lead generation, or engagement. Next, you’ll select your target audience, followed by selecting an ad type, and set your budget and campaign schedule. Your ad will go out on the platform once your campaign’s parameters have been set. Lastly, your LinkedIn campaign will begin and you’ll be able to see your results, clicks, traffic and overall effectiveness.
What are the types of LinkedIn Ads?
Here are the LinkedIn ad formats:
- Sponsored Content: Sponsored content ads will appear in the LinkedIn newsfeed and they can be in the form of a single image ad, a video ad or a carousel of images. There are also certain design recommendations, file types and formats for these types of creative assets.
- Sponsored Messaging: Conversation and message ads allow you to send direct messages to your target prospects enabling conversations straight in LinkedIn Messaging inbox.
- Text & Dynamic Ads: Text, spotlight, and follower ads promote your ad seamlessly throughout LinkedIn. They’re much like PPC and Google ads and are featured on the sidebar.
Regardless of the ad type you use, LinkedIn advertising supports brand awareness, site traffic, engagement, lead generation and more.
How much are LinkedIn ads?
Your overall budget depends on your objective, bids, campaign start and end date, and target audience. Just as with other ad platforms, there are budget minimums. For LinkedIn, they start at about a $10 daily budget per campaign. However, remember the bigger the budget the bigger your reach. Don’t worry! You don’t need to invest tens of thousands of dollars per day! Small budgets can also be effective if you target your audience correctly and have a strong ad.
On the right sidebar of the LinkedIn Campaign manager, you’ll find forecasted results that analyse your campaign’s bid, audience size, budget, targeting, etc. It also considers similar campaigns and generates a simulation of the ad auction. Keep in mind the forecasted results are estimates and do not reflect the actual performance of your campaign. They are a good indicator of the types of results you’ll get.
LinkedIn Audience Targeting
Select your audience based on individuals that you want to reach. You can select a number of attributes like job role, industry or skills as well as:
- Company
- Demographics
- Education
- Job Experience
- Interests and Traits
The great thing about LinkedIn advertising is that you can get very specific on the audience you want to target, and you can track your conversions as well to see if you’re getting results!
As you can see there’s quite a bit to consider when delving into LinkedIn paid social. Ultimately the decision to use LinkedIn Ads for your business lies with you. Maybe you’re still asking yourself, “Are LinkedIn Ads right for my business?” That’s okay! Just keep in mind that with various algorithms in place on different platforms like Facebook, Twitter and LinkedIn, organic social media content is becoming less visible. If you want to keep in front of your target audience, drive sales, and or generate leads, then paid social is your best option. Of course, don’t disregard organic social media as it is critical for building awareness and interacting with your audience. Rather we suggest implementing a social media strategy that includes a mix of both paid and organic content.
If you have any questions, our friendly and knowledgeable team can help with everything from managing your social media accounts to creating tailored ad campaigns for LinkedIn or any other social media platform. Or maybe you just need help with the creative aspects of designing a strong brand image or video for your ad. Regardless, reach out to us at [email protected].
LinkedIn Ads for Business: What you need to know
Digital Organic & Paid Social Media / May 31, 2021
“A man who stops advertising to save money is like a man who stops a clock to save time.” We love this quote from Henry Ford because it rings true, and we’ve seen it time and time again with our clients. Those businesses who invest in advertising get results. Plain and simple. Regardless of size, businesses should be investing in their marketing. The most effective marketing strategies involve a mix of PPC (pay-per-click) and paid social. We have plenty of articles to inform you on the benefits of PPC, but we wanted to focus on paid social, particularly LinkedIn Ads for businesses.
LinkedIn lead conversion rates are 3X higher than other major ad platforms, including Google Ads. (LinkedIn) Simply put, if you’re a B2B company in any sector then you should consider advertising on LinkedIn. Let’s jump into what LinkedIn is and how to set up LinkedIn ads. It’s quite simple, and it can have a massive impact on growing your business.
What is LinkedIn?
LinkedIn is a free, online social media platform that allows businesses and business professionals to network, recruit, and build relationships with existing and potential clients. Moreover, it allows individuals to look for employment, and connect with past and future employers. But LinkedIn isn’t just for recruitment agencies or for job seekers! This platform has more than 740 million active users! It’s the most popular platform for B2B marketers (LinkedIn & Content Marketing Institute).
How does LinkedIn Advertising work?
Like PPC and Facebook ads, LinkedIn Ads work on a bidding structure. First, you’ll set a goal for your campaigns such as building brand awareness, lead generation, or engagement. Next, you’ll select your target audience, followed by selecting an ad type, and set your budget and campaign schedule. Your ad will go out on the platform once your campaign’s parameters have been set. Lastly, your LinkedIn campaign will begin and you’ll be able to see your results, clicks, traffic and overall effectiveness.
What are the types of LinkedIn Ads?
Here are the LinkedIn ad formats:
- Sponsored Content: Sponsored content ads will appear in the LinkedIn newsfeed and they can be in the form of a single image ad, a video ad or a carousel of images. There are also certain design recommendations, file types and formats for these types of creative assets.
- Sponsored Messaging: Conversation and message ads allow you to send direct messages to your target prospects enabling conversations straight in LinkedIn Messaging inbox.
- Text & Dynamic Ads: Text, spotlight, and follower ads promote your ad seamlessly throughout LinkedIn. They’re much like PPC and Google ads and are featured on the sidebar.
Regardless of the ad type you use, LinkedIn advertising supports brand awareness, site traffic, engagement, lead generation and more.
How much are LinkedIn ads?
Your overall budget depends on your objective, bids, campaign start and end date, and target audience. Just as with other ad platforms, there are budget minimums. For LinkedIn, they start at about a $10 daily budget per campaign. However, remember the bigger the budget the bigger your reach. Don’t worry! You don’t need to invest tens of thousands of dollars per day! Small budgets can also be effective if you target your audience correctly and have a strong ad.
On the right sidebar of the LinkedIn Campaign manager, you’ll find forecasted results that analyse your campaign’s bid, audience size, budget, targeting, etc. It also considers similar campaigns and generates a simulation of the ad auction. Keep in mind the forecasted results are estimates and do not reflect the actual performance of your campaign. They are a good indicator of the types of results you’ll get.
LinkedIn Audience Targeting
Select your audience based on individuals that you want to reach. You can select a number of attributes like job role, industry or skills as well as:
- Company
- Demographics
- Education
- Job Experience
- Interests and Traits
The great thing about LinkedIn advertising is that you can get very specific on the audience you want to target, and you can track your conversions as well to see if you’re getting results!
As you can see there’s quite a bit to consider when delving into LinkedIn paid social. Ultimately the decision to use LinkedIn Ads for your business lies with you. Maybe you’re still asking yourself, “Are LinkedIn Ads right for my business?” That’s okay! Just keep in mind that with various algorithms in place on different platforms like Facebook, Twitter and LinkedIn, organic social media content is becoming less visible. If you want to keep in front of your target audience, drive sales, and or generate leads, then paid social is your best option. Of course, don’t disregard organic social media as it is critical for building awareness and interacting with your audience. Rather we suggest implementing a social media strategy that includes a mix of both paid and organic content.
If you have any questions, our friendly and knowledgeable team can help with everything from managing your social media accounts to creating tailored ad campaigns for LinkedIn or any other social media platform. Or maybe you just need help with the creative aspects of designing a strong brand image or video for your ad. Regardless, reach out to us at [email protected].
