Love it or hate it – there’s no escaping Social Media and the impact a well thought out Social Media strategy can have on your SEO efforts. Search engines are placing increasing importance on shared content meaning if you get it right the rewards can be great with very little cost and effort. Here’s a quick who, what, where and when guide to getting you started…

Who should be creating your content?

Creating great content can take time – the temptation might be to palm it off on an intern or junior member of the team. Whilst experience is no guarantee of quality it is important that whoever is creating content on behalf of your company has the brand, brand values and audience in mind at all times – if your content does get picked up and shared across the web you want it to give the very best impression possible.

What to share on social media?    

Some businesses lend themselves naturally to creating engaging content on social media – for eCommerce sites your followers on social media will look forward to hearing information on new products or services, and this creates that all-important “shareable content” with very little effort. For other businesses a great way to get noticed is to establish yourself as ‘thought leader’ on the issues impacting your industry – creating regular thought-provoking content around the wider issues will be picked up by your peers, industry leaders and specialist trade press.

Where to post your content?

The simple answer is everywhere – however, you should be tweaking each piece of content for the various social networks available. If we take the example of a new product – the message is the same “look at our amazing new product” but how you get that message across needs to adapt in order to reach the widest audience on each network:

Facebook: keep it short and sweet, lots of images of the new product – link back to the product on your site

Twitter: again an image and link back to the product on your site. Include any relevant twitter handles and hashtags to help spread the word.

LinkedIn: for a significant product launch, you may want to reach out to peers within the industry to invite them along to a launch night/networking event.

When to post for maximum engagement?

Using a social media management tool such as Hootsuite is a great way to integrate all your networks and monitor engagement for each post. After a bit of trial and error, you may find 4 pm on Facebook is the best time to reach your followers whereas 11 am works best on LinkedIn. With a good social media management tool, you will be able to create your content ahead of time and schedule in when to post to each network for maximum engagement.

The main thing to remember here is the more your content is shared – the more search engines will trust it and the better you will do in search results. If you’re still stuck on where to go with creating content for your Company or SEO, in general, why not have a chat to the Zool team on 01625 238 770or mail us at info@zooldigital.co.uk

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How to Maximise Social Media for SEO

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Love it or hate it – there’s no escaping Social Media and the impact a well thought out Social Media strategy can have on your SEO efforts. Search engines are placing increasing importance on shared content meaning if you get it right the rewards can be great with very little cost and effort. Here’s a quick who, what, where and when guide to getting you started…

Who should be creating your content?

Creating great content can take time – the temptation might be to palm it off on an intern or junior member of the team. Whilst experience is no guarantee of quality it is important that whoever is creating content on behalf of your company has the brand, brand values and audience in mind at all times – if your content does get picked up and shared across the web you want it to give the very best impression possible.

What to share on social media?    

Some businesses lend themselves naturally to creating engaging content on social media – for eCommerce sites your followers on social media will look forward to hearing information on new products or services, and this creates that all-important “shareable content” with very little effort. For other businesses a great way to get noticed is to establish yourself as ‘thought leader’ on the issues impacting your industry – creating regular thought-provoking content around the wider issues will be picked up by your peers, industry leaders and specialist trade press.

Where to post your content?

The simple answer is everywhere – however, you should be tweaking each piece of content for the various social networks available. If we take the example of a new product – the message is the same “look at our amazing new product” but how you get that message across needs to adapt in order to reach the widest audience on each network:

Facebook: keep it short and sweet, lots of images of the new product – link back to the product on your site

Twitter: again an image and link back to the product on your site. Include any relevant twitter handles and hashtags to help spread the word.

LinkedIn: for a significant product launch, you may want to reach out to peers within the industry to invite them along to a launch night/networking event.

When to post for maximum engagement?

Using a social media management tool such as Hootsuite is a great way to integrate all your networks and monitor engagement for each post. After a bit of trial and error, you may find 4 pm on Facebook is the best time to reach your followers whereas 11 am works best on LinkedIn. With a good social media management tool, you will be able to create your content ahead of time and schedule in when to post to each network for maximum engagement.

The main thing to remember here is the more your content is shared – the more search engines will trust it and the better you will do in search results. If you’re still stuck on where to go with creating content for your Company or SEO, in general, why not have a chat to the Zool team on 01625 238 770or mail us at info@zooldigital.co.uk

SaveSave

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