If you’re familiar with Instagram stories and, like me, spend an alarming amount of time flicking through those snapshots of content – you’ll be all too aware of the concept of ‘swiping up’.
Well, it’s time to say goodbye to the swipe up concept – all thanks to Instagram’s latest addition – the link sticker.
Originally reserved for accounts with a minimum of 10,000 followers, swiping up gave the ability to direct your Instagram followers to a particular URL – creating an easy call-to-action with a simple upwards motion.
This ability was seen as a golden opportunity for marketers on Instagram, with other clickable actions being limited across the platform. (No matter how politely you ask, how often do people actually click through to the link on your bio…)
But now – you don’t need to strive to reach the giddy heights of 10,000 or more followers to have an easier way to drive web traffic from Instagram. The new link sticker has replaced the swipe up feature and is open to all!
Instagram stories have always been a great additional option that you should consider utilising in your social media strategy – Instagram state that over 50% of businesses on the platform produce a story, and according to DigiDay UK, 68% of millennials in the UK have viewed Stories on Instagram, higher than on any other platform.
This link sticker rollout adds another quiver to the bow of Stories and means that businesses of any size should now take note…
If you need any help with your Instagram stories or any social media marketing – get in touch.
Say goodbye to swiping up on Instagram
Digital Organic & Paid Social Media / Oct 28, 2021
If you’re familiar with Instagram stories and, like me, spend an alarming amount of time flicking through those snapshots of content – you’ll be all too aware of the concept of ‘swiping up’.
Well, it’s time to say goodbye to the swipe up concept – all thanks to Instagram’s latest addition – the link sticker.
Originally reserved for accounts with a minimum of 10,000 followers, swiping up gave the ability to direct your Instagram followers to a particular URL – creating an easy call-to-action with a simple upwards motion.
This ability was seen as a golden opportunity for marketers on Instagram, with other clickable actions being limited across the platform. (No matter how politely you ask, how often do people actually click through to the link on your bio…)
But now – you don’t need to strive to reach the giddy heights of 10,000 or more followers to have an easier way to drive web traffic from Instagram. The new link sticker has replaced the swipe up feature and is open to all!
Instagram stories have always been a great additional option that you should consider utilising in your social media strategy – Instagram state that over 50% of businesses on the platform produce a story, and according to DigiDay UK, 68% of millennials in the UK have viewed Stories on Instagram, higher than on any other platform.
This link sticker rollout adds another quiver to the bow of Stories and means that businesses of any size should now take note…
If you need any help with your Instagram stories or any social media marketing – get in touch.
