So, you’ve heard the term SEO banded about, and know that your business needs to be doing it – but you’re not sure what it means or what it entails? Then read on:

SEO covers a multitude of areas online. It is often defined as a critical inbound marketing technique as it covers such areas as keywords, content, internal & external links, meta tags and search engine submissions, etc. Finding new customers is one of the hardest things to do in business, and optimising your website with SEO is a crucial technique nowadays, to find the people who are actively searching for your products or services online.

In the past, SEO was an easy game, whereby you could stuff your website with keywords and then just leave it to do the work for you. The Search Engines are now wise to this, and change their algorithms frequently which could see you being left out in the cold! Nowadays, Search Engines want to see unique, engaging content with eye-catching headlines, relevant keyword usage (but think quality, not quantity), and links to other well-written content online.

Some business owners have made the mistake of thinking that SEO is all about algorithms, “spiders,” “bots” and other text-crawling programmes. This is partly true, as you can still submit site information and web addresses directly to the various search engines – especially if you want to make an impact on a “niche” search engine such as Wolfgram Alpha or Giphy. However, this is only a tiny part of the SEO story, and so you must make the content on your site as engaging and interesting as possible.

Any content you post online can be optimised for searches, such as blog posts, product descriptions, landing page content, and press releases. An easy way to keep your website engaging and refreshed is to have a blog that you update say twice a month. Pick a topic, and use some keyword-rich content for your blog post and the search engines will applaud you (if they had hands!). If you launch a new product, then take the opportunity to write a keyword enriched press release and send it out online – another great way to up your rankings & get your business name out there. Don’t miss a trick with your product descriptions either – make sure that you include the product name, generic terms for your product, and any synonyms that are connected to your product — all good stuff in SEO terms.

The use of Social Media also helps with SEO, as it potentially makes it easier for you to speak directly to your target audience. If you produce engaging keyword optimised content, and post it across several social media channels, it should bring more traffic to your site & make it more popular with potential customers, and start to build you some great word of mouth recommendations.

The thought of optimising all your content may frighten you a little, but don’t worry because help is at hand! Zool can provide you with the knowledge of which keywords to focus on, help you with choosing the right meta tags, ensure you gain solid links to your site, and also help with the production of excellent quality content too. In short, Zool can provide everything you need to generate the sort of quality online content to help you climb the rankings.

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How SEO Can Help You Get Found Online

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So, you’ve heard the term SEO banded about, and know that your business needs to be doing it – but you’re not sure what it means or what it entails? Then read on:

SEO covers a multitude of areas online. It is often defined as a critical inbound marketing technique as it covers such areas as keywords, content, internal & external links, meta tags and search engine submissions, etc. Finding new customers is one of the hardest things to do in business, and optimising your website with SEO is a crucial technique nowadays, to find the people who are actively searching for your products or services online.

In the past, SEO was an easy game, whereby you could stuff your website with keywords and then just leave it to do the work for you. The Search Engines are now wise to this, and change their algorithms frequently which could see you being left out in the cold! Nowadays, Search Engines want to see unique, engaging content with eye-catching headlines, relevant keyword usage (but think quality, not quantity), and links to other well-written content online.

Some business owners have made the mistake of thinking that SEO is all about algorithms, “spiders,” “bots” and other text-crawling programmes. This is partly true, as you can still submit site information and web addresses directly to the various search engines – especially if you want to make an impact on a “niche” search engine such as Wolfgram Alpha or Giphy. However, this is only a tiny part of the SEO story, and so you must make the content on your site as engaging and interesting as possible.

Any content you post online can be optimised for searches, such as blog posts, product descriptions, landing page content, and press releases. An easy way to keep your website engaging and refreshed is to have a blog that you update say twice a month. Pick a topic, and use some keyword-rich content for your blog post and the search engines will applaud you (if they had hands!). If you launch a new product, then take the opportunity to write a keyword enriched press release and send it out online – another great way to up your rankings & get your business name out there. Don’t miss a trick with your product descriptions either – make sure that you include the product name, generic terms for your product, and any synonyms that are connected to your product — all good stuff in SEO terms.

The use of Social Media also helps with SEO, as it potentially makes it easier for you to speak directly to your target audience. If you produce engaging keyword optimised content, and post it across several social media channels, it should bring more traffic to your site & make it more popular with potential customers, and start to build you some great word of mouth recommendations.

The thought of optimising all your content may frighten you a little, but don’t worry because help is at hand! Zool can provide you with the knowledge of which keywords to focus on, help you with choosing the right meta tags, ensure you gain solid links to your site, and also help with the production of excellent quality content too. In short, Zool can provide everything you need to generate the sort of quality online content to help you climb the rankings.

SaveSave