SEO is a technique that allows your brand to overtake its competitors in search engine rankings and become a frontrunner in its respective industry. With the increasing supremacy of digital technology, SEO is more important than ever for brands seeking to profit in the digital world. However, SEO is a constantly changing playing field; Zool persistently keep on top of the latest alternations and newest updates which could affect search engine rankings and we have to adjust our methods accordingly.

An article on search engine optimisation (SEO) by Forbes, which summarised some of the key changes to SEO in 2016, was recently thrust into the limelight. It received so much attention that #SEOin2016 began trending on Twitter worldwide!

As a complete digital marketing agency, specialising in SEO, Zool was very excited about this! So, we thought that we would weigh in and have our say on this influential article.

Include Video Content:

Society is becoming “more visual and less stimulated by written words.”

Zool definitely agrees with this statement by Forbes. As a company offering video production services, we have seen an increase in the number of businesses coming to us to create interactive and informative videos for their websites. Statistics have shown that users are far more likely to click on search results that include video content. Using videos, you can professionally and clearly communicate your message and instantly captivate your audience.

Social Media Strategy:

We concur with Forbes that social media marketing is a great way to promote your brand online by interacting with your audience and regularly posting fresh, relevant and interesting content. With a social media strategy, you can interact with social media audiences, respond to customers and create links to develop a good reputation and build your following.

Some tips from Zool’s social media experts:

  • Witty, yet professional responses engage the audience in a positive way.
  • Consider your target audience before posting – is it relevant? Is it interesting? Is it shareable? This will engender a positive reaction.
  • Pushed for time? There are lots of free tools that allow you to schedule posts in advance, so no excuses!

Mobile-Friendly Website Design:

Forbes clearly states that mobile-friendly websites are now essential. Zool knows that recent changes to the Google algorithm, which ranks search engine results, stipulated that non-mobile-friendly websites would be now penalised. Nowadays, the majority of society uses smartphones, tablets and other mobile devices to access the Internet and browse websites. Your content must be viewable to mobile users, or you risk falling behind your competitors.

The Importance of Content Production:

“Content is, and will always be, king.”

Relevant and engaging content can help a brand to develop a positive reputation and make a good impression online. Forbes is right to stress that content needs to use familiar terminology and keep paragraphs short for easy reading. “Readers like lists, quotes and statistics. Include these elements whenever possible.” Boring content will not get read! Zool creates and distributes high-quality and targeted content for clients.

So, to summarize, not only is SEO itself complex and comprises numerous different aspects, but these aspects are continually changing and evolving. For these reasons, Forbes highly recommends that: “a brand should have a team of SEO experts in place.” As a professional digital marketing agency, we are here to help! For more information please contact Zool on 01625 238770 or email us at hello@zooldigital.co.uk.

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What We Learnt About SEO in 2016 from a Recent Forbes Article

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SEO is a technique that allows your brand to overtake its competitors in search engine rankings and become a frontrunner in its respective industry. With the increasing supremacy of digital technology, SEO is more important than ever for brands seeking to profit in the digital world. However, SEO is a constantly changing playing field; Zool persistently keep on top of the latest alternations and newest updates which could affect search engine rankings and we have to adjust our methods accordingly.

An article on search engine optimisation (SEO) by Forbes, which summarised some of the key changes to SEO in 2016, was recently thrust into the limelight. It received so much attention that #SEOin2016 began trending on Twitter worldwide!

As a complete digital marketing agency, specialising in SEO, Zool was very excited about this! So, we thought that we would weigh in and have our say on this influential article.

Include Video Content:

Society is becoming “more visual and less stimulated by written words.”

Zool definitely agrees with this statement by Forbes. As a company offering video production services, we have seen an increase in the number of businesses coming to us to create interactive and informative videos for their websites. Statistics have shown that users are far more likely to click on search results that include video content. Using videos, you can professionally and clearly communicate your message and instantly captivate your audience.

Social Media Strategy:

We concur with Forbes that social media marketing is a great way to promote your brand online by interacting with your audience and regularly posting fresh, relevant and interesting content. With a social media strategy, you can interact with social media audiences, respond to customers and create links to develop a good reputation and build your following.

Some tips from Zool’s social media experts:

  • Witty, yet professional responses engage the audience in a positive way.
  • Consider your target audience before posting – is it relevant? Is it interesting? Is it shareable? This will engender a positive reaction.
  • Pushed for time? There are lots of free tools that allow you to schedule posts in advance, so no excuses!

Mobile-Friendly Website Design:

Forbes clearly states that mobile-friendly websites are now essential. Zool knows that recent changes to the Google algorithm, which ranks search engine results, stipulated that non-mobile-friendly websites would be now penalised. Nowadays, the majority of society uses smartphones, tablets and other mobile devices to access the Internet and browse websites. Your content must be viewable to mobile users, or you risk falling behind your competitors.

The Importance of Content Production:

“Content is, and will always be, king.”

Relevant and engaging content can help a brand to develop a positive reputation and make a good impression online. Forbes is right to stress that content needs to use familiar terminology and keep paragraphs short for easy reading. “Readers like lists, quotes and statistics. Include these elements whenever possible.” Boring content will not get read! Zool creates and distributes high-quality and targeted content for clients.

So, to summarize, not only is SEO itself complex and comprises numerous different aspects, but these aspects are continually changing and evolving. For these reasons, Forbes highly recommends that: “a brand should have a team of SEO experts in place.” As a professional digital marketing agency, we are here to help! For more information please contact Zool on 01625 238770 or email us at hello@zooldigital.co.uk.

SaveSave