Google kept itself busy again in February by tweaking a few things on the search results pages.

Firstly, they added a new section on the search engine results pages (SERPs) called “people search next” which tells us a lot about how people search and what they search for. We can use this to help us in formulating your content strategy, as it helps us understand how people search for your keywords and how they are understanding the search. After all, it isn’t often that the search journey is “I type in a keyword, I select a result, I read the content”, more often than not people will visit multiple websites and refine their search each time.

Another new feature they have added is “buying guides” for editorial content in the same way as for eCommerce. So, if a person is searching for baseball bats, for example, they will see suggested questions such as “what is the correct length for a baseball bat”. Clicking on the questions will then open up relevant news articles and other recommendations that people are finding really useful.

Other things that Google have been working on, but which don’t impact SEO are:

  • Adding a new “journeys” feature in Google Chrome allows people to see their previous searches grouped by topic.
  • Using “guesswork” to add rich results for some pages that don’t have structured data on them – such as guessing what a price range for a product is and putting “approximately” before them

 

SEO News Round-up for February 2022

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Google kept itself busy again in February by tweaking a few things on the search results pages.

Firstly, they added a new section on the search engine results pages (SERPs) called “people search next” which tells us a lot about how people search and what they search for. We can use this to help us in formulating your content strategy, as it helps us understand how people search for your keywords and how they are understanding the search. After all, it isn’t often that the search journey is “I type in a keyword, I select a result, I read the content”, more often than not people will visit multiple websites and refine their search each time.

Another new feature they have added is “buying guides” for editorial content in the same way as for eCommerce. So, if a person is searching for baseball bats, for example, they will see suggested questions such as “what is the correct length for a baseball bat”. Clicking on the questions will then open up relevant news articles and other recommendations that people are finding really useful.

Other things that Google have been working on, but which don’t impact SEO are:

  • Adding a new “journeys” feature in Google Chrome allows people to see their previous searches grouped by topic.
  • Using “guesswork” to add rich results for some pages that don’t have structured data on them – such as guessing what a price range for a product is and putting “approximately” before them