Google continued to be very active in October with lots of new launches, tests and updates rolling out.

One of the most visible changes Google rolled out in October was the continuous scrolling update in mobile search results – which kind of means everyone ranks on page one on mobile now! Well, maybe not – it is only actually a combination of the first four search engine results pages, rather than being an infinite scroll, but it may have an impact on people’s behaviour and click-through rate (CTR). One to watch for sure.

Google also tested showing short-form videos on the search results pages in October, which may be an indication that the search results are going to evolve again. Google seem to be pushing video content more, as they are keen on doing something with the web stories format rather than it just being a social media thing.

We’ve mentioned the Google title rewriting situation in previous reports. Google’s response seems to have been we are going to keep doing it, but try and get better at it. And they don’t seem to be getting better! Again, one to keep an eye on.

SEO News Round-up for October 2021

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Google continued to be very active in October with lots of new launches, tests and updates rolling out.

One of the most visible changes Google rolled out in October was the continuous scrolling update in mobile search results – which kind of means everyone ranks on page one on mobile now! Well, maybe not – it is only actually a combination of the first four search engine results pages, rather than being an infinite scroll, but it may have an impact on people’s behaviour and click-through rate (CTR). One to watch for sure.

Google also tested showing short-form videos on the search results pages in October, which may be an indication that the search results are going to evolve again. Google seem to be pushing video content more, as they are keen on doing something with the web stories format rather than it just being a social media thing.

We’ve mentioned the Google title rewriting situation in previous reports. Google’s response seems to have been we are going to keep doing it, but try and get better at it. And they don’t seem to be getting better! Again, one to keep an eye on.