You must have been living under a rock through the summer of 2021 to miss the fact that England is through to a major tournament final. (At the time of writing this, they’ve yet to play Italy in the final… nervous!)
But it’s moments like this, national sporting events, TV shows, world news e.t.c, that social media can unite, and be a place for fun – even for the most ‘unlikely’ of accounts.
Just consider all that the COVID pandemic has brought in these past 18 months. I think of the times where I would be flicking through Twitter or Instagram and something would make me smile. It wouldn’t be informative or necessarily change my outlook on the world, but for a moment I would pause and enjoy.
Without going too philosophical here, Social Media, and more specifically, your company’s Social Media presence, is something that should always be held in a fine balance. A balance between messaging, and messing around.
It’s a vital space to generate awareness of your brand’s new initiatives, products and goals. Your social media presence should be used to generate leads and revenue.
However, there should also be times where you relax your messaging just a little, and leave some room for a bit of messing around.
In the current example of Euro Fever, Supermarkets took to Twitter to write puns of their names. In the case of Tesco, that 1 tweet received more engagement than the previous 12 tweets combined!
Between Photoshop challenges, dance crazes and memes that take off in an instant, there can be a lot of reactionary fun to be had on social media, and as the Tesco tweet shows, it can sometimes pay off in the engagement metrics.
People may not remember the tweet you posted about your updated product or initiative, but they might remember your clever pun or contribution to an ongoing trend.
Get it right, and it could bring you to the front of people’s minds – which then may lead to conversions and KPIs and all those important metrics further down the line.
I should caveat that you should be careful with what you engage with. Don’t jump onto every single bandwagon. Think it through, and don’t lose sight of who you’re representing online, but be ready and willing to pounce on the ‘right’ thing.
Be prepared to be light-hearted.
So give it a go. Some things will land, some things won’t. But give your social media manager licence to play a little – you never know what it may bring.
Social Media – a place for messaging and messing around?
Digital Organic & Paid Social Media / Jul 8, 2021
You must have been living under a rock through the summer of 2021 to miss the fact that England is through to a major tournament final. (At the time of writing this, they’ve yet to play Italy in the final… nervous!)
But it’s moments like this, national sporting events, TV shows, world news e.t.c, that social media can unite, and be a place for fun – even for the most ‘unlikely’ of accounts.
Just consider all that the COVID pandemic has brought in these past 18 months. I think of the times where I would be flicking through Twitter or Instagram and something would make me smile. It wouldn’t be informative or necessarily change my outlook on the world, but for a moment I would pause and enjoy.
Without going too philosophical here, Social Media, and more specifically, your company’s Social Media presence, is something that should always be held in a fine balance. A balance between messaging, and messing around.
It’s a vital space to generate awareness of your brand’s new initiatives, products and goals. Your social media presence should be used to generate leads and revenue.
However, there should also be times where you relax your messaging just a little, and leave some room for a bit of messing around.
In the current example of Euro Fever, Supermarkets took to Twitter to write puns of their names. In the case of Tesco, that 1 tweet received more engagement than the previous 12 tweets combined!
Between Photoshop challenges, dance crazes and memes that take off in an instant, there can be a lot of reactionary fun to be had on social media, and as the Tesco tweet shows, it can sometimes pay off in the engagement metrics.
People may not remember the tweet you posted about your updated product or initiative, but they might remember your clever pun or contribution to an ongoing trend.
Get it right, and it could bring you to the front of people’s minds – which then may lead to conversions and KPIs and all those important metrics further down the line.
I should caveat that you should be careful with what you engage with. Don’t jump onto every single bandwagon. Think it through, and don’t lose sight of who you’re representing online, but be ready and willing to pounce on the ‘right’ thing.
Be prepared to be light-hearted.
So give it a go. Some things will land, some things won’t. But give your social media manager licence to play a little – you never know what it may bring.
