When it comes to website design, good user experience is essential. As a company who provide web design in Stockport, we’re used to putting the user first. The websites we design for our clients are engineered to be inviting, functional and make the end-user feel safe and comfortable when they interact with the site.

It’s all very well having a pretty website, but if it doesn’t perform well in the hands of your target audience it isn’t doing its job properly!

To create a website with a good user experience you have to understand how people’s brains work when they use the Internet. For example, research has shown that people create mental models when they navigate the web, which we can use as a starting point from which to create successful web designs. This process is known as neurodesign. Through usability testing, we can learn more about what goes on in your brain when you have a good or bad experience online.

One useful neuro design trick our team of web designers use when considering web design is pattern recognition.

What is Pattern Recognition?

It’s when we look at something and then try and match it with something we already know – a sort of shortcut that we use to help us to solve a problem.

By using the Internet, we have learnt various patterns (although we may not be aware of it). Therefore, the next time we interact with the web, we will attempt to match what we are seeing with something we already know.

For example – searching for an item in an online store:

Previous experience online tells us that we should be able to type what we are searching for into a search box on a retailer’s website and ask it to bring all relevant products up for us.

This learning process enables us to successfully navigate the Internet quickly and easily. By doing this, we can minimise the time spent looking for something. However, if we don’t find these patterns on a web page, then we are almost certain to go and look for another web page or website that more closely matches our expectations.

Pattern recognition is really important and it’s imperative that website designers understand it when designing a site. It allows us to match a site to user expectations which is essential in successful web design.

If you want to revitalize your website and search traffic, Zool can help! Please give us a call on 01625 238 770 or email us at info@zooldigital.co.uk

The Science of Pattern Recognition in Website Design

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When it comes to website design, good user experience is essential. As a company who provide web design in Stockport, we’re used to putting the user first. The websites we design for our clients are engineered to be inviting, functional and make the end-user feel safe and comfortable when they interact with the site.

It’s all very well having a pretty website, but if it doesn’t perform well in the hands of your target audience it isn’t doing its job properly!

To create a website with a good user experience you have to understand how people’s brains work when they use the Internet. For example, research has shown that people create mental models when they navigate the web, which we can use as a starting point from which to create successful web designs. This process is known as neurodesign. Through usability testing, we can learn more about what goes on in your brain when you have a good or bad experience online.

One useful neuro design trick our team of web designers use when considering web design is pattern recognition.

What is Pattern Recognition?

It’s when we look at something and then try and match it with something we already know – a sort of shortcut that we use to help us to solve a problem.

By using the Internet, we have learnt various patterns (although we may not be aware of it). Therefore, the next time we interact with the web, we will attempt to match what we are seeing with something we already know.

For example – searching for an item in an online store:

Previous experience online tells us that we should be able to type what we are searching for into a search box on a retailer’s website and ask it to bring all relevant products up for us.

This learning process enables us to successfully navigate the Internet quickly and easily. By doing this, we can minimise the time spent looking for something. However, if we don’t find these patterns on a web page, then we are almost certain to go and look for another web page or website that more closely matches our expectations.

Pattern recognition is really important and it’s imperative that website designers understand it when designing a site. It allows us to match a site to user expectations which is essential in successful web design.

If you want to revitalize your website and search traffic, Zool can help! Please give us a call on 01625 238 770 or email us at info@zooldigital.co.uk