Let’s be honest here, as a full-service marketing agency, we would rather work with our clients on a retainer basis than working on a project by project basis – and for good reason (which may not be what you expect!)

The retainer model allows us to build a more productive relationship with you, our client, over a long period of time, giving us more creative freedom in the long run – and allowing us a better opportunity to increase the effectiveness of our work.

Building these long-term relationships with our clients means that we become an extension of each client’s internal team, and are able to offer trusted advice – rather than being treated as a one-off contractor.

For our clients, the retainer model means they can access the expertise they need to manage their ongoing marketing needs, at a lower cost than hiring someone in-house to do the same job.

What is a retainer?

A retainer is an agreement between us and our client that we will work together for a period of time for an agreed price per month. Under the set rate we charge per month, we will put time aside to work on our clients’ marketing on an ongoing basis.

Our clients, therefore, access a regular amount of focused attention from us in a more cost-effective manner than paying per project.

Our retainer packages can include the following services, depending on what the client wants to focus on:

  • Competitor research
  • Keyword research
  • SEO strategy
  • On-site optimisation
  • Link building
  • AdWords campaigns
  • Website maintenance and updates
  • Social media strategy
  • Social media posting
  • Email marketing
  • Print collateral
  • Video
  • Photography
  • Illustration
  • Animation

 

What benefits do retainers offer our clients?

 #1 They are cost-effective.

For clients, it can be the most cost-effective way to meet their marketing needs, when compared to hiring someone in-house or on a freelance basis. Hiring new employees can be costly, as not only do you have the cost of training them up to the standard you require but also the cost of HR responsibilities, holidays and PAYE. Not to mention the fact that working with a larger team within an agency means you can access a wider range of skills in a more flexible way.

#2 We can develop a strong partnership.

Working with clients on an ongoing basis means we get to know their businesses inside and out, meaning the work we do for them is based on a greater level of insight and understanding. It also means that we can start to anticipate your needs ahead of time, and factor in time to complete your projects in advance so that we always meet your timescales.

#3 Less time spent on administrative tasks.

The other benefit of us building up a strong working knowledge of your business is that you will spend less time briefing us and explaining what you want. We also oversee projects on a monthly basis, tracking the work completed and what hours have been used on your behalf, so you spend less time project managing and can get on with the day-to-day running of your own business.

What do we include in our retainer agreements?

  • Project scope. This outlines exactly what services and tasks are covered under the retainer agreement.
  • Additional work. An explanation of how any additional work outside of the project scope will be handled. Permission will always be sought from the client before additional work is undertaken – with hourly rates and timeframes provided.
  • Pricing, timeframes and payment terms. Our agreements will specify how many hours of work per month are included in the cost of the retainer. Payment terms will also be set out.
  • Communication is key, and so all of our retainers include a monthly report on work completed.

As you can see, retainers are beneficial to both our clients and to us as we can work side-by-side with our clients to help us both grow our businesses together. Contact us today to find out more about our services – we’d love to hear from you.

The Monthly Retainer: A Better Solution for Both Clients and Us

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Let’s be honest here, as a full-service marketing agency, we would rather work with our clients on a retainer basis than working on a project by project basis – and for good reason (which may not be what you expect!)

The retainer model allows us to build a more productive relationship with you, our client, over a long period of time, giving us more creative freedom in the long run – and allowing us a better opportunity to increase the effectiveness of our work.

Building these long-term relationships with our clients means that we become an extension of each client’s internal team, and are able to offer trusted advice – rather than being treated as a one-off contractor.

For our clients, the retainer model means they can access the expertise they need to manage their ongoing marketing needs, at a lower cost than hiring someone in-house to do the same job.

What is a retainer?

A retainer is an agreement between us and our client that we will work together for a period of time for an agreed price per month. Under the set rate we charge per month, we will put time aside to work on our clients’ marketing on an ongoing basis.

Our clients, therefore, access a regular amount of focused attention from us in a more cost-effective manner than paying per project.

Our retainer packages can include the following services, depending on what the client wants to focus on:

  • Competitor research
  • Keyword research
  • SEO strategy
  • On-site optimisation
  • Link building
  • AdWords campaigns
  • Website maintenance and updates
  • Social media strategy
  • Social media posting
  • Email marketing
  • Print collateral
  • Video
  • Photography
  • Illustration
  • Animation

 

What benefits do retainers offer our clients?

 #1 They are cost-effective.

For clients, it can be the most cost-effective way to meet their marketing needs, when compared to hiring someone in-house or on a freelance basis. Hiring new employees can be costly, as not only do you have the cost of training them up to the standard you require but also the cost of HR responsibilities, holidays and PAYE. Not to mention the fact that working with a larger team within an agency means you can access a wider range of skills in a more flexible way.

#2 We can develop a strong partnership.

Working with clients on an ongoing basis means we get to know their businesses inside and out, meaning the work we do for them is based on a greater level of insight and understanding. It also means that we can start to anticipate your needs ahead of time, and factor in time to complete your projects in advance so that we always meet your timescales.

#3 Less time spent on administrative tasks.

The other benefit of us building up a strong working knowledge of your business is that you will spend less time briefing us and explaining what you want. We also oversee projects on a monthly basis, tracking the work completed and what hours have been used on your behalf, so you spend less time project managing and can get on with the day-to-day running of your own business.

What do we include in our retainer agreements?

  • Project scope. This outlines exactly what services and tasks are covered under the retainer agreement.
  • Additional work. An explanation of how any additional work outside of the project scope will be handled. Permission will always be sought from the client before additional work is undertaken – with hourly rates and timeframes provided.
  • Pricing, timeframes and payment terms. Our agreements will specify how many hours of work per month are included in the cost of the retainer. Payment terms will also be set out.
  • Communication is key, and so all of our retainers include a monthly report on work completed.

As you can see, retainers are beneficial to both our clients and to us as we can work side-by-side with our clients to help us both grow our businesses together. Contact us today to find out more about our services – we’d love to hear from you.