Back in the days when the Internet was all shiny and new, and not many people understood it, the metaphor “Your Website is Your Businesses Shop Window” was banded about a lot. It was a great way to get people to understand the importance of their website quickly and is still true today. Imagine people are walking down a high street and glancing in each shop window for 10 seconds – and something catches their eye, and so they go into the store. When people are browsing the web, your website has to catch their eye and draw them in so that they come to you and not to any of the other sites available. So, how can you make your website more appealing?

Refresh it often

High Street stores know that they cannot leave the same stock in the window for months on end, as people will get bored of seeing it. The same can be said about your website too, regardless of whether you sell products or not. A new customer may click on the site and think it looks impressive, but if you have a repeat customer who has clicked back a few times and seen the same thing, sooner or later they are going to stop clicking! Therefore, it is essential to add fresh and engaging content on your website frequently – which has another added benefit too! Not only does it attract customers, but Google will rank your site higher in search engine results also.

Be Relevant

Frequently updated content is good, but to make it even better, you should always aim to be relevant. Have you noticed that on the high street you would know what time of year it was if you didn’t have a calendar? Shops are masters of seasonal promotions, be it Valentine’s Day, Mother’s Day, Royal Weddings, etc. It is all about knowing what is happening in the world and making it relevant to customers. So, why not practice the same relevancy on your website? Keep abreast of what is happening in your industry, and comment on it with your website. Again, this kills two birds with one stone as Google loves timely, relevant content too.

Know Your Customer

Does your website demonstrate that you have a true understanding of your customers and their needs? Your site doesn’t have to be the most visually exciting and high-end design to be the best; it just needs to show that it has what your customers are looking for. Embrace your brand values, stay honest and play to your strengths and your customers will remain on your site and engage with you.

Try New Things

The web is a wonderful place that can change quickly and often! Don’t be frightened by this but rather use it to your advantage by trying new things – it’s one easy way to make sure your website stands out!

Be Discoverable

It doesn’t matter how much effort you put into your website if customers can’t find it! Using a digital marketing strategy that helps you to appear on Google’s first page will help your website in terms of click-through and enquiries. Your strategy should include such tasks as SEO, PPC advertising, social media activity and an engaging and relevant blog which is regularly updated.

Zool is specialists in modern website design and helping businesses to implement content marketing strategies. If you would like to get in touch to discuss your existing website, or you have plans to launch a new business, then please call us on 01625 238 770 or email us at info@zooldigital.co.uk – we are more than happy to help. 

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How to Have a Website You Can Be Proud Of

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Back in the days when the Internet was all shiny and new, and not many people understood it, the metaphor “Your Website is Your Businesses Shop Window” was banded about a lot. It was a great way to get people to understand the importance of their website quickly and is still true today. Imagine people are walking down a high street and glancing in each shop window for 10 seconds – and something catches their eye, and so they go into the store. When people are browsing the web, your website has to catch their eye and draw them in so that they come to you and not to any of the other sites available. So, how can you make your website more appealing?

Refresh it often

High Street stores know that they cannot leave the same stock in the window for months on end, as people will get bored of seeing it. The same can be said about your website too, regardless of whether you sell products or not. A new customer may click on the site and think it looks impressive, but if you have a repeat customer who has clicked back a few times and seen the same thing, sooner or later they are going to stop clicking! Therefore, it is essential to add fresh and engaging content on your website frequently – which has another added benefit too! Not only does it attract customers, but Google will rank your site higher in search engine results also.

Be Relevant

Frequently updated content is good, but to make it even better, you should always aim to be relevant. Have you noticed that on the high street you would know what time of year it was if you didn’t have a calendar? Shops are masters of seasonal promotions, be it Valentine’s Day, Mother’s Day, Royal Weddings, etc. It is all about knowing what is happening in the world and making it relevant to customers. So, why not practice the same relevancy on your website? Keep abreast of what is happening in your industry, and comment on it with your website. Again, this kills two birds with one stone as Google loves timely, relevant content too.

Know Your Customer

Does your website demonstrate that you have a true understanding of your customers and their needs? Your site doesn’t have to be the most visually exciting and high-end design to be the best; it just needs to show that it has what your customers are looking for. Embrace your brand values, stay honest and play to your strengths and your customers will remain on your site and engage with you.

Try New Things

The web is a wonderful place that can change quickly and often! Don’t be frightened by this but rather use it to your advantage by trying new things – it’s one easy way to make sure your website stands out!

Be Discoverable

It doesn’t matter how much effort you put into your website if customers can’t find it! Using a digital marketing strategy that helps you to appear on Google’s first page will help your website in terms of click-through and enquiries. Your strategy should include such tasks as SEO, PPC advertising, social media activity and an engaging and relevant blog which is regularly updated.

Zool is specialists in modern website design and helping businesses to implement content marketing strategies. If you would like to get in touch to discuss your existing website, or you have plans to launch a new business, then please call us on 01625 238 770 or email us at info@zooldigital.co.uk – we are more than happy to help. 

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