Social media marketing has evolved massively over the past few years.
It has moved from businesses using it to create a personal presence online and engage with their customers, to being part of the full customer journey from customer acquisition to customer service.
With this in mind, we are going to explore paid social media vs organic social media, and why it is so important to have a hybrid social media strategy in place.
Organic social media vs paid social media
When we are thinking about organic social vs paid social it is similar to organic search vs paid search.
Organic social media is any social media that doesn’t contain a paid promotion, and which uses free social media tools to build and engage with your online community.
Paid social media, on the other hand, is anything that is paid for with cold hard cash – such as sponsored posts or adverts on social media platforms that will be displayed to audiences beyond your followers.
From this, you can see that running both an organic and paid social media campaign is a great way to engage with and nurture your existing customers, while also reaching out to a broader audience at the same time.
Benefits of organic social media
The main benefit of organic social media is that it is technically free, which is why many businesses choose to embrace it to help tell their brand story and build a community of like-minded individuals who share their business values.
We can help you to use social media to manage your customer relationships and reputation by listening to your audience and embracing the opportunity to acknowledge their observations, and make improvements based on their feedback.
Benefits of paid social media
There is plenty of research out there that shows that organic reach on social media is starting to drop, and paid social can break through the social platform algorithms and help you to connect with audiences that may not have discovered you otherwise.
Paid social can be a great way to reinforce the messages and values that you are releasing through your organic social posts, as well as increase your conversions.
Paid social ads can also be aimed at the precise customers you want to reach, through the use of audience targeting.
Combining organic and paid social media
If you really want to do social media marketing right, then instead of thinking about organic social vs paid social you need to think about how to combine the power of both strategies.
Organic social is necessary for ongoing success, with the benefits of it outweighing the fact that organic reach is in decline. Organic social not only provides you with an incredible opportunity to promote your company, products and services to a loyal audience for free but to extend your network through social sharing. We keep the focus on adding value to your audience rather than bombarding them with sales pitches.
However, as the reach of organic social media continues to decline, paid social is also important – as it helps you reach a broader audience.
We can help you make your marketing spend go further by using organic social as part of your wider marketing campaign and to see which content is popular with your audience before we run it as a promotion.
Social media is an ideal way to communicate with your target customer and help them feel part of a community, whatever the size of your business. A sense of belonging and loyalty can be established through the use of organic social and reinforced through paid social campaigns. Running organic and paid social campaigns side by side makes each one stronger than if they were running independently.
Why is a hybrid strategy of organic & paid social so important?
Digital PPC SEO / Mar 16, 2022
Social media marketing has evolved massively over the past few years.
It has moved from businesses using it to create a personal presence online and engage with their customers, to being part of the full customer journey from customer acquisition to customer service.
With this in mind, we are going to explore paid social media vs organic social media, and why it is so important to have a hybrid social media strategy in place.
Organic social media vs paid social media
When we are thinking about organic social vs paid social it is similar to organic search vs paid search.
Organic social media is any social media that doesn’t contain a paid promotion, and which uses free social media tools to build and engage with your online community.
Paid social media, on the other hand, is anything that is paid for with cold hard cash – such as sponsored posts or adverts on social media platforms that will be displayed to audiences beyond your followers.
From this, you can see that running both an organic and paid social media campaign is a great way to engage with and nurture your existing customers, while also reaching out to a broader audience at the same time.
Benefits of organic social media
The main benefit of organic social media is that it is technically free, which is why many businesses choose to embrace it to help tell their brand story and build a community of like-minded individuals who share their business values.
We can help you to use social media to manage your customer relationships and reputation by listening to your audience and embracing the opportunity to acknowledge their observations, and make improvements based on their feedback.
Benefits of paid social media
There is plenty of research out there that shows that organic reach on social media is starting to drop, and paid social can break through the social platform algorithms and help you to connect with audiences that may not have discovered you otherwise.
Paid social can be a great way to reinforce the messages and values that you are releasing through your organic social posts, as well as increase your conversions.
Paid social ads can also be aimed at the precise customers you want to reach, through the use of audience targeting.
Combining organic and paid social media
If you really want to do social media marketing right, then instead of thinking about organic social vs paid social you need to think about how to combine the power of both strategies.
Organic social is necessary for ongoing success, with the benefits of it outweighing the fact that organic reach is in decline. Organic social not only provides you with an incredible opportunity to promote your company, products and services to a loyal audience for free but to extend your network through social sharing. We keep the focus on adding value to your audience rather than bombarding them with sales pitches.
However, as the reach of organic social media continues to decline, paid social is also important – as it helps you reach a broader audience.
We can help you make your marketing spend go further by using organic social as part of your wider marketing campaign and to see which content is popular with your audience before we run it as a promotion.
Social media is an ideal way to communicate with your target customer and help them feel part of a community, whatever the size of your business. A sense of belonging and loyalty can be established through the use of organic social and reinforced through paid social campaigns. Running organic and paid social campaigns side by side makes each one stronger than if they were running independently.
