Here at Zool, we bang on a lot about getting fresh content onto clients’ websites in order to persuade the Google bots to recrawl your site often – which can help with rankings.
Recently, however, adding fresh quality content to your blog has become even more important as Google itself has now come out and said it can not only recognise but also understand if a website is reputable about a specific topic area.
This means it is now critical for websites to be really honing in on what their subject matter is, as their senior webmaster has said “what you’re essentially doing is on the one hand for search engines” but you are also “building out your reputation of knowledge on that specific topic area.”
He also went on to say that this can help your website to rank higher in the Google SERPs “for the broader topic” as well.
This shows, therefore, that Google can now understand your website as a whole, rather than just on a page-by-page basis.
Glenn Gabe, an internationally recognised SEO specialist, summed it up in these two tweets recently:
Zool can help you to produce content that answers your audience’s queries and that they will find useful and engaging. Get in touch to find out more.
Why is your business blog so important?
Content Writing & Blogs Digital / May 17, 2021
Here at Zool, we bang on a lot about getting fresh content onto clients’ websites in order to persuade the Google bots to recrawl your site often – which can help with rankings.
Recently, however, adding fresh quality content to your blog has become even more important as Google itself has now come out and said it can not only recognise but also understand if a website is reputable about a specific topic area.
This means it is now critical for websites to be really honing in on what their subject matter is, as their senior webmaster has said “what you’re essentially doing is on the one hand for search engines” but you are also “building out your reputation of knowledge on that specific topic area.”
He also went on to say that this can help your website to rank higher in the Google SERPs “for the broader topic” as well.
This shows, therefore, that Google can now understand your website as a whole, rather than just on a page-by-page basis.
Glenn Gabe, an internationally recognised SEO specialist, summed it up in these two tweets recently:
Zool can help you to produce content that answers your audience’s queries and that they will find useful and engaging. Get in touch to find out more.
