All your marketing should tell a story, especially video. A corporate video should express the core and essence of your company or organisation. It should communicate who you are, your mission, values and your brand engagingly and effortlessly. We know this might sound like a lofty goal, but it’s quite simple. And we’ll make it as easy as possible for you with our top tips for corporate video shooting.
Video allows you to communicate and weave a story about your organisation, brand and services. It’s effective, and if done correctly, video can generate leads and sales! 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. If done right, your video can yield incredible results ( like this recent video we shot for our client Colibri Scientific)!
Now, there are several types of videos out there (product videos, safety training, instructional product tutorials, etc.) and a variety of objectives they accomplish. One thing is crucial. Every video should have a purpose or goal. This brings us to our first tip.
Tip #1 Define Your Objective(s)
You’ll need an objective to drive your video strategy. You may even have more than one goal, but ultimately, try to keep it simple. Map out your objectives well beforehand and discuss them in a pre-production meeting. What will be the tone of the video? Who is your target audience? What will be the overarching message? These are all things to consider when preparing for filming a corporate video. With a clear and robust objective, the rest of your video will fall into place.
Tip #2 Create a Storyboard
Once you have your objective(s) in place, you’ll want to storyboard your video. A storyboard is a shot-by-shot, visual outline of your video sequence. It breaks down your video into scenes and helps with visualising your video before it’s filmed. It’s a way to make filming and editing more efficient as you’ll know exactly what shots you’ll need ahead of time. You should include the format of the video, the desired length and any script (talking points, call to action, etc.) you want to cover. You should also include the type of shots you want (close-ups or wide shots), as well as add any points in the video where you might want to include an infographic or some animation.
Tip #3 Pick the Right Location(s)
This goes back to your objective and the brand message you want to convey. For a corporate video, we suggest filming in your office. It’s more authentic and shows your customers where the magic happens. Yet there are other locations you can consider, like the outdoors! Remember, though that when you’re outdoors, it might be a bit tricky to deal with additional noise, inconsistent lighting, or unpredictable weather.
Tip #4 Pick Your Wardrobe
Anyone who will be on camera should try to look their best and be well-groomed. As a representative of your company, you’ll be a face people associate with your brand. Put your best foot forward, and pay close attention to your hair and wardrobe choices. Your clothing should match not only the tone of your video but also your company culture.
Do you wear jeans at the office? Then wear jeans for the video. If your company fosters a more professional environment, then wear a suit. Regardless of how casual your dress, consider patterns and colours too. Avoid dark solid colours, like black, and say ‘no’ to busy patterns or stripes that are too small. These are distracting and can create visual vibrations, almost like “buzzing.”
Tip #5 Make Filming Easy
Armed with your storyboard, you’ll be ready for the day! If you’ve hired a video production company, they’ll need plenty of time to set up. Anyone who will be on camera might be a little nervous about being filmed. Have them try some relaxing breathing exercises to loosen up. We also suggest having an additional person from your own team present. The familiarity will put you at ease, and this team member can provide you with helpful feedback and support during filming.
Tip #6 Video Sharing with a Plan
Video should play a big part in your marketing strategy. With all the time and effort that goes into video production, you want to make sure to maximise its use. Your corporate video can have multiple uses. Firstly, we recommend hosting your corporate video on YouTube or Vimeo. We suggest YouTube as Google search prefers YouTube content since they own this platform. Once it’s hosted online, it’s time to share it effectively!
Use your company’s video on your website, but also pull it into your social media strategy. You can edit the full-length video into a short format video to share on Twitter or LinkedIn. Or perhaps you can include the full-length version in your email marketing as part of your Welcome Series. Try to get the most value for your money, but also repurpose your content for other platforms as part of your marketing strategy.
Conclusion
With the right plan in place, your corporate video can build trust in your products or services and leverage your brand. After all, video is simply a storytelling tool. At Zool Agency, we specialise in creating professional videos that authentically tell your unique story. If you need any help with your corporate video, then please get in touch! We’re a full-service agency experienced with creating stunning videos across all sectors.
Top Tips for Corporate Video Shooting
Creative Video / Nov 2, 2021
All your marketing should tell a story, especially video. A corporate video should express the core and essence of your company or organisation. It should communicate who you are, your mission, values and your brand engagingly and effortlessly. We know this might sound like a lofty goal, but it’s quite simple. And we’ll make it as easy as possible for you with our top tips for corporate video shooting.
Video allows you to communicate and weave a story about your organisation, brand and services. It’s effective, and if done correctly, video can generate leads and sales! 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. If done right, your video can yield incredible results ( like this recent video we shot for our client Colibri Scientific)!
Now, there are several types of videos out there (product videos, safety training, instructional product tutorials, etc.) and a variety of objectives they accomplish. One thing is crucial. Every video should have a purpose or goal. This brings us to our first tip.
Tip #1 Define Your Objective(s)
You’ll need an objective to drive your video strategy. You may even have more than one goal, but ultimately, try to keep it simple. Map out your objectives well beforehand and discuss them in a pre-production meeting. What will be the tone of the video? Who is your target audience? What will be the overarching message? These are all things to consider when preparing for filming a corporate video. With a clear and robust objective, the rest of your video will fall into place.
Tip #2 Create a Storyboard
Once you have your objective(s) in place, you’ll want to storyboard your video. A storyboard is a shot-by-shot, visual outline of your video sequence. It breaks down your video into scenes and helps with visualising your video before it’s filmed. It’s a way to make filming and editing more efficient as you’ll know exactly what shots you’ll need ahead of time. You should include the format of the video, the desired length and any script (talking points, call to action, etc.) you want to cover. You should also include the type of shots you want (close-ups or wide shots), as well as add any points in the video where you might want to include an infographic or some animation.
Tip #3 Pick the Right Location(s)
This goes back to your objective and the brand message you want to convey. For a corporate video, we suggest filming in your office. It’s more authentic and shows your customers where the magic happens. Yet there are other locations you can consider, like the outdoors! Remember, though that when you’re outdoors, it might be a bit tricky to deal with additional noise, inconsistent lighting, or unpredictable weather.
Tip #4 Pick Your Wardrobe
Anyone who will be on camera should try to look their best and be well-groomed. As a representative of your company, you’ll be a face people associate with your brand. Put your best foot forward, and pay close attention to your hair and wardrobe choices. Your clothing should match not only the tone of your video but also your company culture.
Do you wear jeans at the office? Then wear jeans for the video. If your company fosters a more professional environment, then wear a suit. Regardless of how casual your dress, consider patterns and colours too. Avoid dark solid colours, like black, and say ‘no’ to busy patterns or stripes that are too small. These are distracting and can create visual vibrations, almost like “buzzing.”
Tip #5 Make Filming Easy
Armed with your storyboard, you’ll be ready for the day! If you’ve hired a video production company, they’ll need plenty of time to set up. Anyone who will be on camera might be a little nervous about being filmed. Have them try some relaxing breathing exercises to loosen up. We also suggest having an additional person from your own team present. The familiarity will put you at ease, and this team member can provide you with helpful feedback and support during filming.
Tip #6 Video Sharing with a Plan
Video should play a big part in your marketing strategy. With all the time and effort that goes into video production, you want to make sure to maximise its use. Your corporate video can have multiple uses. Firstly, we recommend hosting your corporate video on YouTube or Vimeo. We suggest YouTube as Google search prefers YouTube content since they own this platform. Once it’s hosted online, it’s time to share it effectively!
Use your company’s video on your website, but also pull it into your social media strategy. You can edit the full-length video into a short format video to share on Twitter or LinkedIn. Or perhaps you can include the full-length version in your email marketing as part of your Welcome Series. Try to get the most value for your money, but also repurpose your content for other platforms as part of your marketing strategy.
Conclusion
With the right plan in place, your corporate video can build trust in your products or services and leverage your brand. After all, video is simply a storytelling tool. At Zool Agency, we specialise in creating professional videos that authentically tell your unique story. If you need any help with your corporate video, then please get in touch! We’re a full-service agency experienced with creating stunning videos across all sectors.
