Research has shown that 82% of global internet traffic in 2022 will come from video streaming or video downloads.
Research has also shown that the global average for video consumption is 84 minutes a day.
78% of marketing professionals have also reported that videos have directly increased sales for their business.
These statistics are clear. Your business needs to invest in video marketing this year if you want to get ahead.
So, where does animation come into this?
Animation videos are a great way to explain tricky concepts, sell products, or gain more recognition for a product or service.
Here are five good reasons your brand should invest in an animated video this year:
#1 Helps make a lasting and memorable impression
Animated videos tend to be more creative than regular videos, giving brands more chance to create a lasting and memorable impression on current and new customers.
They also offer you the chance to give a much deeper insight into your brand’s intentions, purposes and values – giving your customers a clearer understanding of who you are as a business.
#2 Easier to understand
Many life-science and pharmaceutical companies deal with complex products and services, and explaining them in writing can be pretty challenging.
Content is always a good idea, but depending on how technical it is, and how it is written, your audience may find it hard to connect and engage with it.
Animated videos are a great way to convey complex and technical ideas in the form of a short story.
#3 Boost conversion rates
When users engage with a video on your website, they are 100% more likely to stay on the site than to bounce off it. On top of this, 64% of people are more likely to complete an on-site action, such as completing a purchase or filling out a contact form.
Using animation to explain the benefits of your products or services means visitors are more likely to watch that than read the content on your website. This allows you to get your message across in a more engaging way, allowing the user to learn more about your business.
We always add a call to action to the end of the video to drive further action.
#4 They are entertaining and fun
It’s no accident that most kids’ programmes are animated. Animation is a great way to grip attention – which is what you want your marketing to do.
Also, because many consumers relate animation with entertainment, they are more likely to pay attention to animated marketing videos.
Animation is not only an entertaining way to tell a story and engage with your audience, but it is also full of endless possibilities. It can be a great way to show off your brand personality by being creative, fun and imaginative.
#5 Content on animated videos can be easily updated
Research means that life science and pharmaceutical companies are constantly updating products and services, meaning marketing communications need to be updated to reflect this.
Animated videos are much easier to update than regular videos – which means it is much easier to keep your content fresh with an animated video.
If you want to include animation in your marketing strategy but aren’t sure where to start, speak to the team at Zool today.
Why is animation important in marketing?
Creative Animation / May 25, 2022
Research has shown that 82% of global internet traffic in 2022 will come from video streaming or video downloads.
Research has also shown that the global average for video consumption is 84 minutes a day.
78% of marketing professionals have also reported that videos have directly increased sales for their business.
These statistics are clear. Your business needs to invest in video marketing this year if you want to get ahead.
So, where does animation come into this?
Animation videos are a great way to explain tricky concepts, sell products, or gain more recognition for a product or service.
Here are five good reasons your brand should invest in an animated video this year:
#1 Helps make a lasting and memorable impression
Animated videos tend to be more creative than regular videos, giving brands more chance to create a lasting and memorable impression on current and new customers.
They also offer you the chance to give a much deeper insight into your brand’s intentions, purposes and values – giving your customers a clearer understanding of who you are as a business.
#2 Easier to understand
Many life-science and pharmaceutical companies deal with complex products and services, and explaining them in writing can be pretty challenging.
Content is always a good idea, but depending on how technical it is, and how it is written, your audience may find it hard to connect and engage with it.
Animated videos are a great way to convey complex and technical ideas in the form of a short story.
#3 Boost conversion rates
When users engage with a video on your website, they are 100% more likely to stay on the site than to bounce off it. On top of this, 64% of people are more likely to complete an on-site action, such as completing a purchase or filling out a contact form.
Using animation to explain the benefits of your products or services means visitors are more likely to watch that than read the content on your website. This allows you to get your message across in a more engaging way, allowing the user to learn more about your business.
We always add a call to action to the end of the video to drive further action.
#4 They are entertaining and fun
It’s no accident that most kids’ programmes are animated. Animation is a great way to grip attention – which is what you want your marketing to do.
Also, because many consumers relate animation with entertainment, they are more likely to pay attention to animated marketing videos.
Animation is not only an entertaining way to tell a story and engage with your audience, but it is also full of endless possibilities. It can be a great way to show off your brand personality by being creative, fun and imaginative.
#5 Content on animated videos can be easily updated
Research means that life science and pharmaceutical companies are constantly updating products and services, meaning marketing communications need to be updated to reflect this.
Animated videos are much easier to update than regular videos – which means it is much easier to keep your content fresh with an animated video.
If you want to include animation in your marketing strategy but aren’t sure where to start, speak to the team at Zool today.
