Are you including video strategy in your marketing goals and objectives? A recent study suggested that 86% of businesses now use video as a marketing tool. Video is becoming increasingly important and there are several formats that your business or organization can try. Whether it’s a short-form video under a minute in duration or a product demonstration, your business can benefit from using a variety of videos. Here are our recommendations for 5 effective types of videos every business should have.
- Corporate Video
- Explainer or Product Videos
- Promo Videos
- Internal training or onboarding videos
- Testimonial or Case Study Videos
Before getting into each of our recommendations, let’s touch on some basics. Your videos should be attention-grabbing, clear, and of good quality. Also, the video will be most effective if it has an objective and a storyboard in place. Is your video meant to inform? Build awareness? Drive sales? Is it for purposes of recruitment or education? It’s important to have a clear understanding of what you hope your video(s) achieve. Also, consider your target audience. Who is this video for? Who will benefit from it?
Next, you’ll need a storyboard. Having a storyboard will help you with your shots, calls to action, and guide any scripts that need writing. Breaking your video down into scenes will help you make a concrete recording plan. We share more storyboarding tips in this blog post on our top tips for corporate video shooting. You’ll save time and money with a good storyboard in hand!
- Corporate Videos. Every business should have a corporate video. An effective corporate video will express the core of your business and brand. This video type will reflect your values and mission. It will capture your brand story in an engaging way, and express the core and essence of your company or organisation. Also, a corporate video can have multiple purposes. It can be used for recruitment and or to inform investors or potential clients about your company.
- Explainer or Product Videos. If you provide a service that’s complex and hard to understand, a video can help illustrate how it works. Many of our life science clients engaged with us because they were struggling to communicate the features and benefits of their services or products. We’ve done many explainer videos that simplify difficult concepts. In some instances, these videos have involved us creating bespoke animations to show how a service or product works. These types of videos can be beneficial in helping you explain your offering simply.
- Thought Leadership Videos. Establishing trust is important for your business to thrive. Having a few thought leadership videos that highlight your expertise on a particular topic important to your industry or sector can build credibility while allowing you to make a connection with your target audience or potential partners, clients or investors. Thought leadership videos also build trust while sharing your unique perspective. They build authenticity and foster conversations.
- Internal Training. These types of videos are helpful in helping current and new employees understand your company, culture, services and products as well as processes, procedures and how the company works overall. When training is filmed, this content can save time and money as another employee won’t have to relay this information to new recruits. Just hit play and let the video do the rest!
- Testimonial or case study videos. Reviews and customer testimonials are helpful in B2B marketing. Having a ‘stamp of approval’ from your existing clients can help entice new clients, especially if they’re experiencing the same customer pain point. Written case studies are very common and can be found widely on many business websites. However, consider how impactful a video featuring a happy customer testimonial would be! Video can convey honesty in a way written reviews can’t.
Incorporating video into your marketing should be a fundamental aspect of your business strategy. You don’t necessarily need to use fancy video equipment either. Customer testimonials can be filmed on smartphones and can add to their authenticity. However, we do recommend explainer videos and corporate videos are professionally filmed. If you want something with a higher production value to reflect our brand, we can help. We’ve created videos for clients across a wide range of industries and sectors. Just drop us a line!
5 types of video every business should have
Creative Video / Jul 5, 2021
Are you including video strategy in your marketing goals and objectives? A recent study suggested that 86% of businesses now use video as a marketing tool. Video is becoming increasingly important and there are several formats that your business or organization can try. Whether it’s a short-form video under a minute in duration or a product demonstration, your business can benefit from using a variety of videos. Here are our recommendations for 5 effective types of videos every business should have.
- Corporate Video
- Explainer or Product Videos
- Promo Videos
- Internal training or onboarding videos
- Testimonial or Case Study Videos
Before getting into each of our recommendations, let’s touch on some basics. Your videos should be attention-grabbing, clear, and of good quality. Also, the video will be most effective if it has an objective and a storyboard in place. Is your video meant to inform? Build awareness? Drive sales? Is it for purposes of recruitment or education? It’s important to have a clear understanding of what you hope your video(s) achieve. Also, consider your target audience. Who is this video for? Who will benefit from it?
Next, you’ll need a storyboard. Having a storyboard will help you with your shots, calls to action, and guide any scripts that need writing. Breaking your video down into scenes will help you make a concrete recording plan. We share more storyboarding tips in this blog post on our top tips for corporate video shooting. You’ll save time and money with a good storyboard in hand!
- Corporate Videos. Every business should have a corporate video. An effective corporate video will express the core of your business and brand. This video type will reflect your values and mission. It will capture your brand story in an engaging way, and express the core and essence of your company or organisation. Also, a corporate video can have multiple purposes. It can be used for recruitment and or to inform investors or potential clients about your company.
- Explainer or Product Videos. If you provide a service that’s complex and hard to understand, a video can help illustrate how it works. Many of our life science clients engaged with us because they were struggling to communicate the features and benefits of their services or products. We’ve done many explainer videos that simplify difficult concepts. In some instances, these videos have involved us creating bespoke animations to show how a service or product works. These types of videos can be beneficial in helping you explain your offering simply.
- Thought Leadership Videos. Establishing trust is important for your business to thrive. Having a few thought leadership videos that highlight your expertise on a particular topic important to your industry or sector can build credibility while allowing you to make a connection with your target audience or potential partners, clients or investors. Thought leadership videos also build trust while sharing your unique perspective. They build authenticity and foster conversations.
- Internal Training. These types of videos are helpful in helping current and new employees understand your company, culture, services and products as well as processes, procedures and how the company works overall. When training is filmed, this content can save time and money as another employee won’t have to relay this information to new recruits. Just hit play and let the video do the rest!
- Testimonial or case study videos. Reviews and customer testimonials are helpful in B2B marketing. Having a ‘stamp of approval’ from your existing clients can help entice new clients, especially if they’re experiencing the same customer pain point. Written case studies are very common and can be found widely on many business websites. However, consider how impactful a video featuring a happy customer testimonial would be! Video can convey honesty in a way written reviews can’t.
Incorporating video into your marketing should be a fundamental aspect of your business strategy. You don’t necessarily need to use fancy video equipment either. Customer testimonials can be filmed on smartphones and can add to their authenticity. However, we do recommend explainer videos and corporate videos are professionally filmed. If you want something with a higher production value to reflect our brand, we can help. We’ve created videos for clients across a wide range of industries and sectors. Just drop us a line!
