Research by HubSpot shows that 75% of search engine users never scroll past the first page of search results. 75% – that’s a lot!
It is no surprise if you think about it though if you think about how quickly we all scan our results and click the link that stands out the most to us so we can be on our way.
However, as a business owner, you are probably thinking that if you don’t rank at the top of the search results then you will miss out on valuable leads, traffic and revenue for your business.
And you’d be right.
Luckily for you, the Zool team is here to help you with a robust search engine optimization strategy to help you rank on the first page for keywords related to your business – driving more valuable traffic to your site.
Elements we always include in an SEO marketing strategy
When we are working with you to create your custom SEO marketing strategy, we focus on the following elements in order to drive the best result for your business:
#Analytics
This is one of the most important parts of a successful SEO strategy.
Whenever we run any campaign, it is critical we track the performance of that campaign as our clients don’t want to invest time and money into something that isn’t continually improving.
We keep a close eye on analytics as they provide us valuable insight into your SEO campaign and help us tweak it to drive better results.
#A fast-loading website
Research has shown that 83% of customers will leave your website if it doesn’t load in 3 seconds or less.
When customers land on your website they want to find the relevant information quickly. If your site is slow to load then they will abandon your website and find one that loads faster.
Once they abandon your website this leads to an increase in bounce rate, which sends a negative signal to Google that your website is not relevant to what the users were searching for – and this can hurt your rankings.
Fortunately, here at Zool, we are experts in improving website load time, by making improvements on your site.
#In-depth, quality content on site
Having fresh quality in-depth content added to your site on a regular basis is not only necessary for ranking in search engines but also helps your customers to learn more about your business.
Publishing content on your site allows you to easily share your expertise and knowledge with your audience, helping you to establish your business as an authority in your niche, while driving valuable traffic to your site.
To help you to create relevant content, we work with you to come up with ideas and topics based on competitor and keyword research.
When we are talking about content, it is important to remember that we are not just talking about blog posts – content also covers things such as eBooks, infographics and videos.
Once you have started creating content, it is vital to publish it often and consistently to continue to drive traffic to your site. Publishing content that your customer finds interesting on a regular basis means they will spend longer on your site, and this sends a positive signal to Google that your site is relevant – which will help your rankings.
#Relevant keywords
Keywords are the foundation of a successful SEO marketing strategy. If you want to show up in searches relevant to your company, you need to target relevant long-tail keywords in your site content, page titles and descriptions, and so on.
One of the first things we do when working on a new SEO campaign is to conduct thorough keyword research to find keywords that are both relevant to your customers and your website. Once we have identified these keywords we can start adding them to key places on your site, driving more interested leads to it.
#User-focused design
Website design is also a key part of SEO as the longer users spend on your site, the more positive a signal Google receives.
Having a well-designed website that is easy to use will encourage customers to remain on your site, helping them find the information they need, and keep them engaged on your pages for longer.
Some of the things we consider as part of user-focused design include:
- Easy to use navigation
- Broad headings with numerous categories and subcategories
- Breaking up text with headers and images
As you can see SEO is made up of several different components, and having a solid SEO strategy can help you drive more traffic to your site, gain more leads, and therefore increase revenue for your business.
If you need help creating a robust SEO marketing strategy for your business then look no further than Zool – you can rely on us to help drive valuable SEO results.
How your SEO campaign can help inform your marketing strategy
Digital SEO / Mar 2, 2022
Research by HubSpot shows that 75% of search engine users never scroll past the first page of search results. 75% – that’s a lot!
It is no surprise if you think about it though if you think about how quickly we all scan our results and click the link that stands out the most to us so we can be on our way.
However, as a business owner, you are probably thinking that if you don’t rank at the top of the search results then you will miss out on valuable leads, traffic and revenue for your business.
And you’d be right.
Luckily for you, the Zool team is here to help you with a robust search engine optimization strategy to help you rank on the first page for keywords related to your business – driving more valuable traffic to your site.
Elements we always include in an SEO marketing strategy
When we are working with you to create your custom SEO marketing strategy, we focus on the following elements in order to drive the best result for your business:
#Analytics
This is one of the most important parts of a successful SEO strategy.
Whenever we run any campaign, it is critical we track the performance of that campaign as our clients don’t want to invest time and money into something that isn’t continually improving.
We keep a close eye on analytics as they provide us valuable insight into your SEO campaign and help us tweak it to drive better results.
#A fast-loading website
Research has shown that 83% of customers will leave your website if it doesn’t load in 3 seconds or less.
When customers land on your website they want to find the relevant information quickly. If your site is slow to load then they will abandon your website and find one that loads faster.
Once they abandon your website this leads to an increase in bounce rate, which sends a negative signal to Google that your website is not relevant to what the users were searching for – and this can hurt your rankings.
Fortunately, here at Zool, we are experts in improving website load time, by making improvements on your site.
#In-depth, quality content on site
Having fresh quality in-depth content added to your site on a regular basis is not only necessary for ranking in search engines but also helps your customers to learn more about your business.
Publishing content on your site allows you to easily share your expertise and knowledge with your audience, helping you to establish your business as an authority in your niche, while driving valuable traffic to your site.
To help you to create relevant content, we work with you to come up with ideas and topics based on competitor and keyword research.
When we are talking about content, it is important to remember that we are not just talking about blog posts – content also covers things such as eBooks, infographics and videos.
Once you have started creating content, it is vital to publish it often and consistently to continue to drive traffic to your site. Publishing content that your customer finds interesting on a regular basis means they will spend longer on your site, and this sends a positive signal to Google that your site is relevant – which will help your rankings.
#Relevant keywords
Keywords are the foundation of a successful SEO marketing strategy. If you want to show up in searches relevant to your company, you need to target relevant long-tail keywords in your site content, page titles and descriptions, and so on.
One of the first things we do when working on a new SEO campaign is to conduct thorough keyword research to find keywords that are both relevant to your customers and your website. Once we have identified these keywords we can start adding them to key places on your site, driving more interested leads to it.
#User-focused design
Website design is also a key part of SEO as the longer users spend on your site, the more positive a signal Google receives.
Having a well-designed website that is easy to use will encourage customers to remain on your site, helping them find the information they need, and keep them engaged on your pages for longer.
Some of the things we consider as part of user-focused design include:
- Easy to use navigation
- Broad headings with numerous categories and subcategories
- Breaking up text with headers and images
As you can see SEO is made up of several different components, and having a solid SEO strategy can help you drive more traffic to your site, gain more leads, and therefore increase revenue for your business.
If you need help creating a robust SEO marketing strategy for your business then look no further than Zool – you can rely on us to help drive valuable SEO results.
