As an agency who offer SEO in Cheshire, we build and optimise many e-commerce stores on a daily basis, as it is such a growing market.

E.g. Online sales in Europe grew from £132.05bn in 2014 to £156.67 in 2015 and are expected to rise to £185.44bn in 2016.

We love using Shopify! It’s true. We think it’s great. So, if you are thinking of joining the lucrative e-commerce market, here’s why you should use Shopify too:

Affordability

One of the best advantages of choosing Shopify as your e-commerce platform is that you can have your store up and running quickly with a relatively low monthly cost – ideal for keeping your costs low without cutting corners. For your money, you will receive a fast and reliable e-commerce website that you can use to build your business.

Visual Appeal

When you are first starting out in the e-commerce world, it is important that you invest time and thought into how your brand looks – as this is how people will start to get to know it. The quickest way to get your store online is to use Shopify’s bare minimum theme options, and from then on it is quite easy to improve the look and feel as Shopify allows developers to build their own unique storefront quite easily.

Marketing Help

One of Shopify’s unique offerings is that is was built for ease of marketing – specifically to help start-up e-commerce businesses to help them spread the word about themselves quickly and at a low cost. Even if you opt for the basic package, this still includes SEO features and advanced analytics to show you how your customers are finding you online – which can really help your inbound marketing efforts and will be good news for your SEO Consultants. Also included are such tools

Also included are such tools as discount codes, gift cards, social media integration, email marketing, store statistics and even a coupon engine! Shopify also has an App Store where you can purchase more advanced marketing features if you desire, including custom pop-up windows to capture emails.

Web Hosting Included

Web hosting can be a tricky subject for many e-commerce start-ups, as hosting your own shopping trolley can be quite a technical job taking up a lot of time – something that most start-up entrepreneurs don’t have! Shopify removes this hassle from you by maintaining your sites servers, paying for hosting, maintaining the software and handling the payment gateway. Therefore, all you have to do is sell the products!

Security

Unfortunately, many start-ups are vulnerable to hackers and potential data breaches as they tend to focus on signing up customers and raising some capital, and data security seems to drop down the list of things to do. However, when you open your web store using Shopify, they take care of security compliance, hacker protection and any security updates you need. It is interesting to consider that some of the World’s biggest companies, such as General Motors, use Shopify to power their e-commerce sites, so the security Shopify provide must be top class.

Customer Support

Last, but not least, Shopify also offers world-class customer support. Shopify offers support over email, the phone and by live chat, leaving you safe in the knowledge that if you need them for anything, you should be able to get hold of them.

For more information on how ZOOL can help your business with SEO in Cheshire, please call us on 01625 238 770 or email us at info@zooldigital.co.uk

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Why We Use Shopify for Ecommerce Sites

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As an agency who offer SEO in Cheshire, we build and optimise many e-commerce stores on a daily basis, as it is such a growing market.

E.g. Online sales in Europe grew from £132.05bn in 2014 to £156.67 in 2015 and are expected to rise to £185.44bn in 2016.

We love using Shopify! It’s true. We think it’s great. So, if you are thinking of joining the lucrative e-commerce market, here’s why you should use Shopify too:

Affordability

One of the best advantages of choosing Shopify as your e-commerce platform is that you can have your store up and running quickly with a relatively low monthly cost – ideal for keeping your costs low without cutting corners. For your money, you will receive a fast and reliable e-commerce website that you can use to build your business.

Visual Appeal

When you are first starting out in the e-commerce world, it is important that you invest time and thought into how your brand looks – as this is how people will start to get to know it. The quickest way to get your store online is to use Shopify’s bare minimum theme options, and from then on it is quite easy to improve the look and feel as Shopify allows developers to build their own unique storefront quite easily.

Marketing Help

One of Shopify’s unique offerings is that is was built for ease of marketing – specifically to help start-up e-commerce businesses to help them spread the word about themselves quickly and at a low cost. Even if you opt for the basic package, this still includes SEO features and advanced analytics to show you how your customers are finding you online – which can really help your inbound marketing efforts and will be good news for your SEO Consultants. Also included are such tools

Also included are such tools as discount codes, gift cards, social media integration, email marketing, store statistics and even a coupon engine! Shopify also has an App Store where you can purchase more advanced marketing features if you desire, including custom pop-up windows to capture emails.

Web Hosting Included

Web hosting can be a tricky subject for many e-commerce start-ups, as hosting your own shopping trolley can be quite a technical job taking up a lot of time – something that most start-up entrepreneurs don’t have! Shopify removes this hassle from you by maintaining your sites servers, paying for hosting, maintaining the software and handling the payment gateway. Therefore, all you have to do is sell the products!

Security

Unfortunately, many start-ups are vulnerable to hackers and potential data breaches as they tend to focus on signing up customers and raising some capital, and data security seems to drop down the list of things to do. However, when you open your web store using Shopify, they take care of security compliance, hacker protection and any security updates you need. It is interesting to consider that some of the World’s biggest companies, such as General Motors, use Shopify to power their e-commerce sites, so the security Shopify provide must be top class.

Customer Support

Last, but not least, Shopify also offers world-class customer support. Shopify offers support over email, the phone and by live chat, leaving you safe in the knowledge that if you need them for anything, you should be able to get hold of them.

For more information on how ZOOL can help your business with SEO in Cheshire, please call us on 01625 238 770 or email us at info@zooldigital.co.uk

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