Life science products include diagnostics, pharmaceuticals, medical devices, therapeutics and any other product designed to treat or aid in treating a patient. The critical stages of taking a life cycle product to market are market research, product development, branding and packaging, marketing strategy, and sales and distribution – and effective marketing is crucial for success.

Market Research

Market research is one of the most vital tasks in the initial phase of life science product development. It can help a company determine their potential market value based on how many people their product could help. Many techniques are available to help you do market research, including surveys and focus groups.

One of the main benefits of market research is that it gives you the information you need to split your target audience into different groups based on specific characteristics. It lets you understand their pain points and expectations more clearly and determine the best way to meet their needs.

Product Development

The product development process in life science covers the early stages of research through to post-market surveillance. The actual steps in the process of product development will vary depending on the company, but the general steps may include the following:

  • Preliminary research
  • Preclinical testing
  • IND-enabling studies
  • Clinical trials
  • BLA/NDA
  • Post-market surveillance

We can’t stress the importance of collaboration between your research and development team and your marketing partner enough. No matter how excellent your life science product is, no one will buy it if it is not marketed well – and conversely, you can’t market a product you don’t have. Working together means improving the customer’s experience overall, giving them what they want, when they want it.

The other important aspect of product development is ensuring the product meets regulatory requirements. The life science industry is highly regulated to ensure not only the safety of but also the efficiency of products.

Branding and Packaging

We’ve talked a lot about how branding is a crucial part of any marketing campaign, and nowhere is this more important than in the life science industry. Life science brand identities must be distinctive and memorable, highlighting expertise, quality and trust. Working with Zool to create a solid brand for your life science company is vital if you want to relate to your customers engagingly and build trust with them in your product and expertise.

Packaging is another vital part of a marketing campaign for life science companies, as it can help communicate your product’s key features and benefits to target customers. We can work with you to create packaging that appeals to your target customer.

Marketing Strategy

The next important step in product development is developing a marketing strategy that aligns with your target audience and product goals. As part of this, we will also need to consider which of the many marketing channels available would be most appropriate for your product or service, including a digital marketing campaign or an exhibition stand.

We will also develop a marketing message highlighting your product’s unique value proposition.

Sales and Distribution

Once the product has been developed and the marketing strategy has been implemented, you need to consider sales and distribution. First comes identifying distribution channels and developing partnerships with your chosen media. You must also create a sales strategy and train your sales team on the new product or service.

Customer support and feedback are vital parts of sales and distribution. This should be a two-way conversation to help you tweak your product and marketing campaign to ensure they are both the best they can be.

Effective marketing is a vital part of taking a life science product to market as it can help you to create content that engages your audience, ensure you are using suitable distribution methods to reach your target audience and to easily understand their buying journey.

At Zool, we have worked with many life science companies, so we have an in-depth knowledge of what it takes to get a life science product to market successfully. Contact us if you want to work with us on your next product launch. We can’t wait to get started.

From the Lab to the Market: Strategies for Launching Your Life Science Product

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Life science products include diagnostics, pharmaceuticals, medical devices, therapeutics and any other product designed to treat or aid in treating a patient. The critical stages of taking a life cycle product to market are market research, product development, branding and packaging, marketing strategy, and sales and distribution – and effective marketing is crucial for success.

Market Research

Market research is one of the most vital tasks in the initial phase of life science product development. It can help a company determine their potential market value based on how many people their product could help. Many techniques are available to help you do market research, including surveys and focus groups.

One of the main benefits of market research is that it gives you the information you need to split your target audience into different groups based on specific characteristics. It lets you understand their pain points and expectations more clearly and determine the best way to meet their needs.

Product Development

The product development process in life science covers the early stages of research through to post-market surveillance. The actual steps in the process of product development will vary depending on the company, but the general steps may include the following:

  • Preliminary research
  • Preclinical testing
  • IND-enabling studies
  • Clinical trials
  • BLA/NDA
  • Post-market surveillance

We can’t stress the importance of collaboration between your research and development team and your marketing partner enough. No matter how excellent your life science product is, no one will buy it if it is not marketed well – and conversely, you can’t market a product you don’t have. Working together means improving the customer’s experience overall, giving them what they want, when they want it.

The other important aspect of product development is ensuring the product meets regulatory requirements. The life science industry is highly regulated to ensure not only the safety of but also the efficiency of products.

Branding and Packaging

We’ve talked a lot about how branding is a crucial part of any marketing campaign, and nowhere is this more important than in the life science industry. Life science brand identities must be distinctive and memorable, highlighting expertise, quality and trust. Working with Zool to create a solid brand for your life science company is vital if you want to relate to your customers engagingly and build trust with them in your product and expertise.

Packaging is another vital part of a marketing campaign for life science companies, as it can help communicate your product’s key features and benefits to target customers. We can work with you to create packaging that appeals to your target customer.

Marketing Strategy

The next important step in product development is developing a marketing strategy that aligns with your target audience and product goals. As part of this, we will also need to consider which of the many marketing channels available would be most appropriate for your product or service, including a digital marketing campaign or an exhibition stand.

We will also develop a marketing message highlighting your product’s unique value proposition.

Sales and Distribution

Once the product has been developed and the marketing strategy has been implemented, you need to consider sales and distribution. First comes identifying distribution channels and developing partnerships with your chosen media. You must also create a sales strategy and train your sales team on the new product or service.

Customer support and feedback are vital parts of sales and distribution. This should be a two-way conversation to help you tweak your product and marketing campaign to ensure they are both the best they can be.

Effective marketing is a vital part of taking a life science product to market as it can help you to create content that engages your audience, ensure you are using suitable distribution methods to reach your target audience and to easily understand their buying journey.

At Zool, we have worked with many life science companies, so we have an in-depth knowledge of what it takes to get a life science product to market successfully. Contact us if you want to work with us on your next product launch. We can’t wait to get started.