You need a strong brand identity to attract your target audience and stand out from your competitors – no matter what industry you are in.
Good brand identity will communicate your brand’s essence and values and be memorable in your target customers’ minds.
A consistent brand identity throughout your marketing communications should never be underestimated.
What is brand identity?
Brand identity can be defined as: “the visible elements of a brand, such as colour, design, and logo, that identify and distinguish the brand in consumers’ minds.“
It is the part of branding that focuses on the values that you want your brand to convey to its customers and your brand personality.
Why is brand identity so important?
The marketplace for any business is crowded these days, making it really difficult for any company to catch the attention of their target customers.
A lack of a strong brand identity won’t help this either. If information about your business isn’t delivered swiftly in an engaging way, you may lose your existing audience and struggle to build a new audience.
Branding is key to defining your company with your target audience. What do you do? How do you do it differently from other companies within your niche? What does your company stand for?
These questions about your company and more can be answered with solid branding and effective visual communication.
What are the three pillars of a strong brand identity?
Strong brand identity needs to be three things:
#1 Memorable
Creating a memorable brand identity means creating a brand that will not only be instantly recognisable to customers, but showing them who you are and what you stand for.
#2 Trustworthy
Your brand should always communicate truthful information about your company. Research from Accenture has shown that 66% of consumers believe that a company’s level of transparency attracts them to buy from the brand. It is essential to make customers feel at ease and reinforce that they made the right choice in your brand’s products and services.
#3 Flexible
As much as you must stay consistent with your brand identity and messaging, it is also important to evolve with the times to stay ahead of your competitors and stay relevant.
How to develop a strong brand image
We have lots of great branding related resources on our website that can help you understand how we go about developing strong brand images for our clients, including:
How to use branding to stand out from the crowd
Why is a well-planned brand strategy so important?
The importance of brand messaging
Brand names: What makes a good one?
Why colour and font are so important in brand marketing
Why is colour so important in branding?
How to pick the right colours for your brand
Creating memorable brand identity through the use of colour, font, images, and language is crucial to business success. When your customers instantly recognise your business and what it stands for based on your logo, you are more than just a name.
Zool can help with all aspects of brand identity, from the visual elements to your unique selling point. Get in touch today to find out more.
Why is brand identity important?
Branding Identity & Logo Design / May 18, 2022
You need a strong brand identity to attract your target audience and stand out from your competitors – no matter what industry you are in.
Good brand identity will communicate your brand’s essence and values and be memorable in your target customers’ minds.
A consistent brand identity throughout your marketing communications should never be underestimated.
What is brand identity?
Brand identity can be defined as: “the visible elements of a brand, such as colour, design, and logo, that identify and distinguish the brand in consumers’ minds.“
It is the part of branding that focuses on the values that you want your brand to convey to its customers and your brand personality.
Why is brand identity so important?
The marketplace for any business is crowded these days, making it really difficult for any company to catch the attention of their target customers.
A lack of a strong brand identity won’t help this either. If information about your business isn’t delivered swiftly in an engaging way, you may lose your existing audience and struggle to build a new audience.
Branding is key to defining your company with your target audience. What do you do? How do you do it differently from other companies within your niche? What does your company stand for?
These questions about your company and more can be answered with solid branding and effective visual communication.
What are the three pillars of a strong brand identity?
Strong brand identity needs to be three things:
#1 Memorable
Creating a memorable brand identity means creating a brand that will not only be instantly recognisable to customers, but showing them who you are and what you stand for.
#2 Trustworthy
Your brand should always communicate truthful information about your company. Research from Accenture has shown that 66% of consumers believe that a company’s level of transparency attracts them to buy from the brand. It is essential to make customers feel at ease and reinforce that they made the right choice in your brand’s products and services.
#3 Flexible
As much as you must stay consistent with your brand identity and messaging, it is also important to evolve with the times to stay ahead of your competitors and stay relevant.
How to develop a strong brand image
We have lots of great branding related resources on our website that can help you understand how we go about developing strong brand images for our clients, including:
How to use branding to stand out from the crowd
Why is a well-planned brand strategy so important?
The importance of brand messaging
Brand names: What makes a good one?
Why colour and font are so important in brand marketing
Why is colour so important in branding?
How to pick the right colours for your brand
Creating memorable brand identity through the use of colour, font, images, and language is crucial to business success. When your customers instantly recognise your business and what it stands for based on your logo, you are more than just a name.
Zool can help with all aspects of brand identity, from the visual elements to your unique selling point. Get in touch today to find out more.
