50 milliseconds.
That’s all it takes for someone to form a first impression of your website. 50 milliseconds. That’s all the time you have to make a great first impression and hook them into all of your marketing efforts.
This is why web design is so important. Excellent website design can:
- benefit SEO campaigns
- bolster PPC campaigns
- encourage users to convert into customers
- help build trust
- help you stand out from competitors
What is web design?
Web design refers to the user experience design displayed on a website.
The web design team at Zool combines aesthetics and functionality to create engaging online experiences for visitors.
What types of web design are there?
There are two main types of web design, and they are:
- Adaptive web design – multiple versions of the same website customised for specific screen sizes, such as desktop and mobile
- Responsive web design – one website design that changes to fit any screen size
What are the main elements of web design?
All websites will have different elements based on client preferences and the most effective design for the client’s products or services. However, most websites contain the following standard elements:
#Layout
A website’s layout is the framework that defines its structure. It provides clear navigational paths for both the website owner and its users and ensures the most critical elements of the site are front and centre at all times.
Ensuring your site is laid out well is essential for keeping users on your site as it ensures they can find the information they need quickly. Poor site layout will affect dwell time and bounce rate as people will leave the area quickly if they can’t find what they need.
#Images
The term images cover photos, graphics, illustrations and icons that can be used on a website to provide supplementary information in a more engaging form than text.
Our website images will fit your brand image and align with your communication strategy.
Images are a critical part of any website design as they not only draw visitors’ attention to the website but trigger specific emotions in them that can help persuade them to purchase your products and services.
#Visual Hierarchy
A website’s visual hierarchy is the order in which web designers choose to display the elements of the website – which will affect the order in which users process the information about the brand that the website is focused on.
#Colour Scheme
The colour scheme of your website is chosen from a combination of colours that best represent your brand – your primary and secondary colour palette.
#Typography
Typography is the style of text we use to display the written content on your website. You may think this is not important, but it can have a massive effect on the readability of your website.
#Readability
Readability is the ease with which a visitor can understand the written text and imagery we have used on your website. This is why we pay close attention to the contrast between the text and the website’s background.
#Navigation
Navigation refers to the series of links, boxes and buttons that visitors use to find the information they want and choose where to go on your website.
If we use a minimalistic layout for a site, we may use a “burger menu”, which hides and reveals navigation tools. This is done so that visitors are not distracted from reading other information on the site.
#Content
Content is all of the information on the website, including text, images and videos.
We use content to persuade visitors to take specific actions – such as enquiring to find out more about a particular service or purchasing something directly from your site.
Content is essential as it allows businesses to build their online reputation and attract more customers.
Why is web design so important?
Web design is a vital part of every business marketing strategy as it contributes to many crucial goals such as:
- Customer Satisfaction – Your website is the hub for your customers to find relevant information about your products and services. If visitors can quickly find information and items they are interested in, they are more likely to become customers and potential brand advocates.
- Consistent Branding – Using the same logo and typography across your brand’s communication – such as your website and social media – means you will maintain a consistent reputation and image amongst your customer base.
- Search Engine Optimisation (SEO) – SEO is improving your site so that its visibility is increased when people are searching for products or services related to your business in search engines.
- Technical Efficiency – Web designers are responsible for creating clear code that improves load time and ensures all links are working correctly.
As you can see, investing in web design is crucial if you want to offer a convenient online experience to your potential customers.
Get in touch with us today to find out more.
What is meant by web design?
Web Design and Development Digital / May 22, 2022
50 milliseconds.
That’s all it takes for someone to form a first impression of your website. 50 milliseconds. That’s all the time you have to make a great first impression and hook them into all of your marketing efforts.
This is why web design is so important. Excellent website design can:
- benefit SEO campaigns
- bolster PPC campaigns
- encourage users to convert into customers
- help build trust
- help you stand out from competitors
What is web design?
Web design refers to the user experience design displayed on a website.
The web design team at Zool combines aesthetics and functionality to create engaging online experiences for visitors.
What types of web design are there?
There are two main types of web design, and they are:
- Adaptive web design – multiple versions of the same website customised for specific screen sizes, such as desktop and mobile
- Responsive web design – one website design that changes to fit any screen size
What are the main elements of web design?
All websites will have different elements based on client preferences and the most effective design for the client’s products or services. However, most websites contain the following standard elements:
#Layout
A website’s layout is the framework that defines its structure. It provides clear navigational paths for both the website owner and its users and ensures the most critical elements of the site are front and centre at all times.
Ensuring your site is laid out well is essential for keeping users on your site as it ensures they can find the information they need quickly. Poor site layout will affect dwell time and bounce rate as people will leave the area quickly if they can’t find what they need.
#Images
The term images cover photos, graphics, illustrations and icons that can be used on a website to provide supplementary information in a more engaging form than text.
Our website images will fit your brand image and align with your communication strategy.
Images are a critical part of any website design as they not only draw visitors’ attention to the website but trigger specific emotions in them that can help persuade them to purchase your products and services.
#Visual Hierarchy
A website’s visual hierarchy is the order in which web designers choose to display the elements of the website – which will affect the order in which users process the information about the brand that the website is focused on.
#Colour Scheme
The colour scheme of your website is chosen from a combination of colours that best represent your brand – your primary and secondary colour palette.
#Typography
Typography is the style of text we use to display the written content on your website. You may think this is not important, but it can have a massive effect on the readability of your website.
#Readability
Readability is the ease with which a visitor can understand the written text and imagery we have used on your website. This is why we pay close attention to the contrast between the text and the website’s background.
#Navigation
Navigation refers to the series of links, boxes and buttons that visitors use to find the information they want and choose where to go on your website.
If we use a minimalistic layout for a site, we may use a “burger menu”, which hides and reveals navigation tools. This is done so that visitors are not distracted from reading other information on the site.
#Content
Content is all of the information on the website, including text, images and videos.
We use content to persuade visitors to take specific actions – such as enquiring to find out more about a particular service or purchasing something directly from your site.
Content is essential as it allows businesses to build their online reputation and attract more customers.
Why is web design so important?
Web design is a vital part of every business marketing strategy as it contributes to many crucial goals such as:
- Customer Satisfaction – Your website is the hub for your customers to find relevant information about your products and services. If visitors can quickly find information and items they are interested in, they are more likely to become customers and potential brand advocates.
- Consistent Branding – Using the same logo and typography across your brand’s communication – such as your website and social media – means you will maintain a consistent reputation and image amongst your customer base.
- Search Engine Optimisation (SEO) – SEO is improving your site so that its visibility is increased when people are searching for products or services related to your business in search engines.
- Technical Efficiency – Web designers are responsible for creating clear code that improves load time and ensures all links are working correctly.
As you can see, investing in web design is crucial if you want to offer a convenient online experience to your potential customers.
Get in touch with us today to find out more.
